Likewise

Likewise
	Likewise company logo.png
Type	Startup Company
ISIN	🆔
Industry	Entertainment ; Social Network
Founded 📆	2017; 7 years ago
Founder 👔	Larry Cohen ; Ian Morris ; Michael Dix
Headquarters 🏙️	Bellevue, Washington
Area served 🗺️	United States ; Canada
Members
Number of employees	Approximately 35 (2020)
🌐 Website	www.likewise.com
📇 Address
📞 telephone
	;

Likewise is an American technology startup company which provides a social networking service for finding and saving content recommendations for movies, TV shows, books, and podcasts.^[1] A team of ex-Microsoft employees founded Likewise in October 2017 with financial investment from Microsoft co-founder Bill Gates.^[2]

The company is led by CEO Ian Morris and now has a team of about 35 employees.^[3] Its headquarters operates in Bellevue, Washington.^[4] As of July 2020, 1 million users have joined the platform.^[5]

History[edit]

Ideation (October 2017)[edit]

In 2017, former Microsoft Communications Chief Larry Cohen came up with the idea for Likewise in Bill Gates’ private office, Gates Ventures.^[1] Cohen currently serves as Gates Ventures’ CEO and managing partner.^[6]

Cohen collaborated with colleagues Michael Dix and Ian Morris to co-found what would become Likewise, with Morris as its CEO.^[2] Gates funded the company's early development.^[7]

The company developed its platform in stealth mode before launching publicly in October 2018.^[2] Gates served as the “ultimate beta tester” during development, giving his input on the app’s design, and remains an active user and advisor.^[7]

Release (October 2018)[edit]

Likewise officially released its platform in the US and Canada on October 3rd, 2018.^[7]

Growth (2020 COVID-19 Pandemic)[edit]

Likewise experienced accelerated growth alongside the COVID-19 pandemic.^[8] From March 2020 to July 2020, the platform’s monthly active users tripled in numbers.^[3] The company reached one million users in July 2020.^[5]

Applications[edit]

Mobile[edit]

Likewise is available as a mobile app for the Android and iOS mobile operating systems.^[4]^[5] Users receive recommendations from the Likewise algorithm, people they follow, and the Likewise editorial team.^[3]^[9]

Likewise TV[edit]

In October 2019, the company launched its Apple TV app called Likewise TV. The television app organizes shows across streaming services under one watchlist.^[10] On July 20, 2020, Likewise TV expanded to Android TV and Amazon Fire TV users.^[3]

References[edit]

↑ ^1.0 ^1.1 "Bill Gates-backed Likewise turns recommendations into a social network". Verdict. 2018-10-04. Retrieved 2020-12-08.
↑ ^2.0 ^2.1 ^2.2 "Recommendations startup Likewise emerges from Bill Gates' private office, letting friends track and share their favorite things". GeekWire. 2018-10-03. Retrieved 2020-12-08.
↑ ^3.0 ^3.1 ^3.2 ^3.3 "Bill Gates-backed startup Likewise expands to TVs, bringing content picks and lists to living room". GeekWire. 2020-07-29. Retrieved 2020-12-08.
↑ ^4.0 ^4.1 Fried, Ina. "Bill Gates' new recommendation engine". Axios. Retrieved 2020-12-08.
↑ ^5.0 ^5.1 ^5.2 "Streaming Recommendation App Likewise Now Available on Fire TV, Android TV & Apple TV". Cord Cutters News. 2020-07-20. Retrieved 2020-12-08.
↑ Gottsegen, Gordon. "Bill Gates-funded Likewise app gives you recommendations from people you trust". CNET. Retrieved 2020-12-08.
↑ ^7.0 ^7.1 ^7.2 Hamilton, Isobel Asher. "Bill Gates is backing an app that helps you keep track of the things your friends like". Business Insider. Retrieved 2020-12-08.
↑ "Entertainment Curation Service Explodes As People Seek Distractions". Seattle Business Magazine. 2020-04-06. Retrieved 2020-12-08.
↑ July 2020, Jon Lafayette 20. "Bill Gates-backed Likewise Puts Apps on Android, Amazon Apple". Broadcasting Cable. Retrieved 2020-12-08.
↑ "What should you watch next on TV? Even Bill Gates seeks advice, so startup Likewise steps in to help". GeekWire. 2019-10-31. Retrieved 2020-12-08.

External links[edit]

Likewise website

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[:0-1] 1.0 ^1.1 "Bill Gates-backed Likewise turns recommendations into a social network". Verdict. 2018-10-04. Retrieved 2020-12-08.

[:3-2] 2.0 ^2.1 ^2.2 "Recommendations startup Likewise emerges from Bill Gates' private office, letting friends track and share their favorite things". GeekWire. 2018-10-03. Retrieved 2020-12-08.

[:1-3] 3.0 ^3.1 ^3.2 ^3.3 "Bill Gates-backed startup Likewise expands to TVs, bringing content picks and lists to living room". GeekWire. 2020-07-29. Retrieved 2020-12-08.

[:2-4] 4.0 ^4.1 Fried, Ina. "Bill Gates' new recommendation engine". Axios. Retrieved 2020-12-08.

[:4-5] 5.0 ^5.1 ^5.2 "Streaming Recommendation App Likewise Now Available on Fire TV, Android TV & Apple TV". Cord Cutters News. 2020-07-20. Retrieved 2020-12-08.

[6] Gottsegen, Gordon. "Bill Gates-funded Likewise app gives you recommendations from people you trust". CNET. Retrieved 2020-12-08.

[:5-7] 7.0 ^7.1 ^7.2 Hamilton, Isobel Asher. "Bill Gates is backing an app that helps you keep track of the things your friends like". Business Insider. Retrieved 2020-12-08.

[:6-8] "Entertainment Curation Service Explodes As People Seek Distractions". Seattle Business Magazine. 2020-04-06. Retrieved 2020-12-08.

[:7-9] July 2020, Jon Lafayette 20. "Bill Gates-backed Likewise Puts Apps on Android, Amazon Apple". Broadcasting Cable. Retrieved 2020-12-08.

[10] "What should you watch next on TV? Even Bill Gates seeks advice, so startup Likewise steps in to help". GeekWire. 2019-10-31. Retrieved 2020-12-08.

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