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Monthly active users

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Monthly active users (MAU) is one of the ways to measure the success rate of online social games, social networking services and, increasingly mobile apps.[1][2][3][4][5][6][7][8][9] Typically, metrics are measured by counting the number of unique users during a specific measurement period, such as within the previous 30 days.

See also[edit]


  1. "The Facebook".
  2. ""Internet Terms & Jargon: What is the definition of "Monthly Active Users" for a web app?"".
  3. "Free Internet Dictionary by Farlex: MAU".
  4. "Application Insights: How Exactly is MAU Calculated?".
  5. "Facebook Amends Its Monthly Active User Algorithm".
  6. "Breaking: Facebook Changes Reporting to Monthly Active Users".
  7. "Facebook's $5 Billion IPO, By The Numbers [CHARTS]".
  8. "How Facebook Calculates Active Users For Pages".
  9. "How to Measure Mobile App Retention".

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