Listonic
Listonic – a Polish startup specializing in developing mobile applications related to shopping and productivity.[1].
It was founded in 2010 in Łódź, Poland by Kamil Janiszewski, Piotr Wójcicki, and Filip Miłoszewski. Listonic has its headquarters in Łódź with one sales office in Warsaw.
History[edit]
The idea for Listonic was created by Kamil Janiszewski, Piotr Wójcicki, and Filip Miłoszewski, who all met at the Łódź University of Technology, Poland, in 2005,whilst studying computer science. In their spare time they developed a shopping list application to tackle some issues they were having whilst living together during part of their studies at Coventry University, UK. Upon their return to Poland, they completed the app as part of their studies.
In 2008, they started looking for financing. Technology Accelerator of University of Łódź helped put the founders in contact with BBI Seed Fund and acquire venture capital investment[2]. Since then, they have been able to work full time on the application.
"Listonic - The Smart Shopping List" first appeared in 2009[3]. A redesigned version of it was released in 2015[4].
Products[edit]
"Listonic - The Smart Shopping List" is a free app that allows users to create shopping lists. Its aims are to improve upon a written list by introducing convenient features that are simply not possible using pen and paper[5]
The most important app features are:
- real-time sharing that allows users to see any changes on shared lists instantly
- sorting products by shop aisles
- voice input to create shopping lists[6]
- price function, which automatically calculates the total of purchase
The shopping list application has cross-platform support, and can be used on iOS, Android and Android Wear OS. It also has a web version which is fully integrated with its mobile applications, "Listonic - The Smart Shopping List" is available in over 40 languages.
Business Model[edit]
Listonic’s business model is built on advertising. The company sells advertisements on users' shopping lists within the shopping list application, and on the internet across a variety of blogs. Advertisers who reach their customers via banners on users' shopping lists take advantage of the fact that shopping lists are used not only whilst doing the shopping, but also whilst users are planning their shopping, increasing the visibility of the adverts.
Another product of Listonic is "Grocery Magnet - advertisement on the internet". This displays banner ads, videos, and rich media to users who prepare meals and make shopping decisions.
In 2017, Listonic started an international expansion and collaboration plan. Right now the company has developed business relationships and ongoing collaborations with companies in the United States and Spain. It has also made projects for companies in Lithuania, Latvia, Romania, the Netherlands, and Germany.
Translations[edit]
Listonic is a company that crowdsources the majority of its translations. They do this using the platform Crowdin. Currently, almost 800 volunteers participate in the project and work on translations. In the middle of 2017, "Listonic - The Smart Shopping List" was available in 8 languages. Now it supports over 40.
Awards[edit]
- Best Polish mobile app at the T-NW Polish Startups Awards
- Best m-commerce app at Mobile Trends Awards 2012[7]
- Best Utility App for both Android and iOS versions at Appaward 2013[8]
- The Most Creative Businesses by Brief magazine 2013[9]
- Second place at MasterCard Mobile Shopping Application Awards, Poland.
References[edit]
- ↑ Digital and social media marketing : a results-driven approach. Heinze, Aleksej,, Fletcher, Gordon,, Rashid, Tahir,, Cruz, Ana. London. 2016-11-18. ISBN 978-1-317-42211-2. OCLC 965612887. Search this book on
- ↑ "Listonic | Crowdfunding udziałowy". Crowdfunding udziałowy dla startupów (in polski). Retrieved 2020-01-17.
- ↑ "Listonic, mobilna lista zakupów" (in polski). Retrieved 2020-01-10.
- ↑ "Wielki sukces Listonica! Google robi kampanię reklamową z polską aplikacją". Spider's Web (in polski). 2017-01-06. Retrieved 2020-01-17.
- ↑ http://www.bks.pr.radom.pl/publikacje/BKS_Mobile%20education.pdf page 3.
- ↑ "Best grocery list apps for Android". Android Authority. 2012-07-20. Retrieved 2020-01-17.
- ↑ "Zwycięzcy Mobile Trends Awards 2012". Marketing przy Kawie (in polski). Retrieved 2020-01-10.
- ↑ "Jury wybrało najlepsze aplikacje w konkursie AppAward". AntyWeb (in polski). 2013-03-25. Retrieved 2020-01-10.
- ↑ "50. najbardziej kreatywnych w biznesie (Ranking Briefu 2013) | BRIEF" (in polski). 2013-02-14. Retrieved 2020-01-10.
External Links[edit]
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