Lotte Liquor
 | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 1926 |
| Founder 👔 | |
| Headquarters 🏙️ | Sincheon-dong, Songpa-gu, Seoul, South Korea |
Area served 🗺️ | |
Key people | Lee Jae-Hyeok, President |
| Products 📟 | soju wine whiskey |
| Members | |
Number of employees | |
| 🌐 Website | https://www.lotte.co.kr/ |
| 📇 Address | |
| 📞 telephone | |
Lotte Liquor (hangul:롯데) is a distiller in South Korea, founded in 1926. It is the world's second leading producer of soju. It also manufactures a variety of other alcoholic beverages including red wine, Kloud beer, and whiskey.[citation needed]
Lotte soju is known by the brand name Chumchurum (hangul: 처음처럼). Chumchurum means "like the first time" (pure) in Korean. The bottles are branded with pictures of a Korean magpie and a bud. In South Korea, the magpie is known as a bird that brings good news, and a new bud symbolizes "new" and "beginning".[citation needed]
Chumchurum contains 19.5% of alcohol and is made with alkali water, which gives the soju a distinct taste.
Chumchurum was advertised by Korean singer Lee Hyori. From November 2012 the liquor was advertised by Hyuna, Goo Hara & Hyolyn. BLACKPINK's Jennie became the new model for Chumchurum starting in January 2021 and is expected to be so for 4 years.
The company's current president is Lee Jae Hyeok. [1]
Types[edit]
Chumchurum[edit]
Chumchurum Original[edit]
Unlike traditional soju, this soju is made with water with reduced alkalinity. It was released in February 2006[2]
Chumchurum Mild[edit]
A soju of slightly lower proof than Chumchurum Original, it has a milder taste by adding a rice-based spirit without added sugar. It was released in August 2009.[3]
Chumchurum Strong[edit]
It is higher proof than the original. It is made by blending 10-year-old distilled spirits with alkaline reduced water.[4]
Chumchurum Sun Hari[edit]
Chumchurum Sun Hari is a cocktail mix that contains fruit juice and soju. It was released in March 2015. [5]
- Sun Hari Citron
- Sun Hari Peach
- Sun Hari Green grape
- Sun Hari Apple
- Sun Hari Grapefruit
- Sun Hari Soda
References[edit]
- ↑ "Korean Company Credit Report | LOTTE LIQUOR BG CO.,LTD. (CEO : Lee,Jae Hyeok)". en.kisreport.com. Retrieved 2022-08-18.
- ↑ "처음처럼".
- ↑ "처음처럼 순한".
- ↑ "처음처럼 진한".
- ↑ "처음처럼 순하리".
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