Espoir
| Product type | Cosmetics, Makeup |
|---|---|
| Owner | Amorepacific Corporation |
| Country | South Korea |
| Introduced | 2010s (makeup-focused) |
| Website | www |
Search Espoir on Amazon.
eSpoir (Korean: 에스쁘아) is a South Korean professional makeup brand owned by Amorepacific Corporation. It is known for base-makeup–focused lines and color collections.[1]
History
In 2017, eSpoir opened the “Hongdae Makeup Pub” in Seoul as a lounge-style retail concept offering on-site shade consulting and custom services.[2]
Products
The brand emphasizes base makeup and “glow” finishes and has released signature items and lines such as No Wear and Pro Tailor Foundation (Be Silk/Be Glow).[3][4]
International expansion
In January 2019, eSpoir launched in Thailand via the beauty retailer EVEANDBOY, introducing ~130 products (including Dewy Face Glow, No Wear Lipstick, and Pro Tailor Foundation Be Silk/Be Glow).[5][6]
See also
References
- ↑ "Espoir Thailand debuts through Eveandboy". Inside Retail Asia. 24 January 2019. Retrieved 9 September 2025.
- ↑ "Offline Store that Captured the Hearts of the MZ Generation (eSpoir Hongdae Makeup Pub)". Amorepacific Stories. 29 October 2020. Retrieved 9 September 2025.
- ↑ "eSpoir New No Wear (product/identity redesign)". Amorepacific Creatives. 5 June 2018. Retrieved 9 September 2025.
- ↑ "Espoir Thailand debuts through Eveandboy". Inside Retail Asia. 24 January 2019. Retrieved 9 September 2025.
- ↑ "Espoir Thailand debuts through Eveandboy". Inside Retail Asia. 24 January 2019. Retrieved 9 September 2025.
- ↑ "Amorepacific Group's makeup brand, eSpoir, sets foot in Thailand". PR Newswire (APAC). 23 January 2019. Retrieved 9 September 2025.
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