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Louis Barry Rosenberg

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Louis Barry Rosenberg
Louis Barry Rosenberg (2022).jpg Louis Barry Rosenberg (2022).jpg
Rosenberg in 2022
Born
🎓 Alma materStanford University
UCLA School of Theater, Film and Television
💼 Occupation

Louis Barry Rosenberg is an American scientist, inventor, writer, and entrepreneur. He researches augmented reality, virtual reality, and artificial intelligence. Rosenberg founded the Immersion Corporation and Unanimous A.I. in 1993 and 2014 respectively. He was the Cotchett Endowed Professor of Educational Technology at the California Polytechnic State University, San Luis Obispo from 2005 to 2011. Rosenberg was the screenwriter of the 2009 romantic comedy film, Lab Rats.

Early life and education[edit]

Rosenberg in 1992 developing early Augmented Reality / Mixed Reality system (US Air Force, Virtual Fixtures project)

Louis Rosenberg earned a B.S. (1991), M.S. (1993), and Ph.D. (1994) in Mechanical Engineering from Stanford University.[1] His dissertation was titled, Virtual fixtures: perceptual overlays enhance operator performance in telepresence tasks.[2] Larry John Leifer was his doctoral adviser.[1][2] Since 1993, Rosenberg has founded a number of technology startups related to virtual and augmented reality, as well as artificial intelligence. His first venture was Immersion Corporation, founded in 1993, where he also served as CEO until 2000. The company went public in 1999, on NASDAQ.[1][3] According to Bloomberg, “Rosenberg turned entrepreneur while still pursuing his doctorate, raising $60,000 in 1993 from friends and family to start Immersion.”[4] In 1999, Logitech released the first haptic-enabled computer mouse using FEELit technology developed by Rosenberg and other researchers at Immersion Corporation.[5][6][7]

Rosenberg conducted early research into virtual and augmented reality at NASA's Ames Research Center and at the Air Force Research Laboratory, developing the Virtual Fixtures platform, one of the first prototype augmented reality systems to enable human subjects to interact with mixed reality of real and virtual objects.[3][7][8][9]

Career and research[edit]

From 2005 to 2011,[citation needed] Rosenberg was an education technology and engineering professor at California Polytechnic State University, San Luis Obispo (Cal Poly).[10] He was the Cotchett Endowed Professor of Educational Technology.[11] He researched a digital media platform for K–12 learning.[11][12]

Starting in 2014, Rosenberg began developing a new area of AI research called Artificial Swarm Intelligence (or Swarm AI) aimed at amplifying the intelligence of human groups using AI algorithms modeled on biological swarms.[13][14][15][16][17] In 2014, Rosenberg founded Unanimous A.I., an artificial intelligence company.[18][13][19] Rosenberg has served as the company's CEO since the company was founded.[13]

From 2018 to 2020, Rosenberg collaborated with researchers at Stanford University School of Medicine on a National Science Foundation funded study conducted on groups of radiologists, which was published in Nature Digital Medicine on "Human–machine partnership with artificial intelligence for chest radiograph diagnosis", related to the symbiosis of human experts and AI deep learning algorithms.[20][21][22][23] Rosenberg, in collaboration with researchers from the Massachusetts Institute of Technology, conducted studies applying "Swarm AI" technology for creating "hive minds" of financial analysts for equity markets.[24][21]

Rosenberg's research has focused on using AI algorithms modeled on biological swarms to support group decision-making in various fields including forecasting, estimation, and diagnosis.[14][15][13]

Writing[edit]

In 2008, Rosenberg graduated from the Professional Program in Screenwriting at UCLA School of Theater, Film and Television.[25] In 2009, Rosenberg wrote the screenplay for the short romantic comedy film Lab Rats directed by Sam Washington. The short won several awards, including at the Moondance International Film Festival and the Ventura Film Festival.[26][11] By 2011, Rosenberg was a screenwriter for his company Outland Pictures.[27] Rosenberg also wrote a feature film screenplay entitled The Manuscript in collaboration with another writer, Joe Rosenbaum, which was sold in 2018 for screen adaptation.[28][29]

Rosenberg is the author of a series of graphic novels on artificial intelligence, transhumanism and a dystopian future.[30][25][31]

Selected works[edit]

Virtual Fixtures (Medical Concept 1991)

Books[edit]

  • Rosenberg, Louis (2013). Upgrade. Outland Pictures. ISBN 978-0-9882665-3-7. Search this book on
  • Rosenberg, Louis (2014). Monkey Room. Outland Pictures. ISBN 978-0-692-20691-1. Search this book on
  • Rosenberg, Louis (2020). Arrival Mind. Outland Pictures. ISBN 978-1-7356685-0-5. Search this book on [31]

Journal articles[edit]

References[edit]

  1. 1.0 1.1 1.2 "Louis Rosenberg, PhD 94, MS 93, BS 91 in Mechanical Engineering". Stanford University Alumni.
  2. 2.0 2.1 Rosenberg, Louis Barry (1994). Virtual fixtures: perceptual overlays enhance operator performance in telepresence tasks (Ph.D. thesis). Stanford University. OCLC 37412060.
  3. 3.0 3.1 "Feel Me". Forbes Archives. 2000-03-20.
  4. Burrows, Peter (1996-10-21). "Trying To Stick It To Microsoft". Bloomberg. Archived from the original on 2022-09-19.
  5. "Mousing with Good Vibrations". Wired. 1990-08-11.
  6. Takahashi, Dean (1997-11-20). "New Mice Let You Shimmy And Shake Across Your Screen". The Wall Street Journal.
  7. 7.0 7.1 "Force Feedback Joystick". NASA Spinoff.
  8. Makhataeva, Zhanat; Varol, Huseyin Atakan (June 2020). "Augmented Reality for Robotics: A Review (Section: A Brief History of AR)". Robotics. MDPI. 9 (2): 21. doi:10.3390/robotics9020021.
  9. "Will Augmented Reality Lead the Next Communication Revolution?". sites.bu.edu. Center for Mobile Communication Studies. Retrieved 14 October 2022.
  10. Wilson, Nick (February 18, 2017). "San Luis Obispo firm uses bees as inspiration for predicting outcomes". The Tribune. San Luis Obispo, California. Archived from the original on 2017-03-04. Retrieved 2022-10-14.
  11. 11.0 11.1 11.2 "Cal Poly Professor's Screenplay Wins Award at WorldFest Film Festival". Cal Poly News.
  12. First-Person Videography, a Novel Technology for Teacher Evaluation. LearnTechLibrary. 22 June 2009. pp. 2292–2302. ISBN 9781880094730. Search this book on
  13. 13.0 13.1 13.2 13.3 J.Ryan, Kevin (2018-06-14). "This Startup Correctly Predicted the Oscars, World Series, and Super Bowl. Here's What It's Doing Next". Inc.
  14. 14.0 14.1 Gent, Edd (2020-05-13). "How AI can help us harness our 'collective intelligence'". BBC.
  15. 15.0 15.1 Purdy, Mark; Ray Eitel-Porter, Ray; Klymenko, Max (2020-04-23). "How Swarm Intelligence Blends Global and Local Insight". MIT Sloan Management Review.
  16. "How 'artificial swarm intelligence' uses people to make better predictions than experts". Tech Republic. 22 January 2016.
  17. "Artificial Swarm Intelligence and The Power of the Human Element". Cal Poly Business. 21 November 2019.
  18. Oxenham, Simon (2016-12-15). "Why bees could be the secret to superhuman intelligence". BBC.
  19. Cuthbertson, Anthony (2016-01-25). "Swarm Intelligence: AI Algorithm Predicts the Future". Newsweek.
  20. Patel, Bhavik N.; Rosenberg, Louis; Willcox, Gregg; Baltaxe, David; Lyons, Mimi; Irvin, Jeremy; Rajpurkar, Pranav; Amrhein, Timothy; Gupta, Rajan; Halabi, Safwan; Langlotz, Curtis; Lo, Edward; Mammarappallil, Joseph; Mariano, A. J.; Riley, Geoffrey; Seekins, Jayne; Shen, Luyao; Zucker, Evan; Lungren, Matthew P. (February 2019). "Human–machine partnership with artificial intelligence for chest radiograph diagnosis". NPJ Digital Medicine. 2: 111. doi:10.1038/s41746-019-0189-7. PMC 6861262 Check |pmc= value (help). PMID 31754637.
  21. 21.0 21.1 "SBIR Phase I: MedSwarm, an Artificial Intelligence System for Medical Decision Making". National Science Foundation.
  22. Liu, Fan (2018-09-27). "Artificial swarm intelligence diagnoses pneumonia better than individual computer or doctor". Stanford Daily.
  23. Scudellari, Megan (2018-09-13). "AI-Human "Hive Mind" Diagnoses Pneumonia A small group of doctors moderated by AI algorithms made a more accurate diagnosis than individual physicians or AI alone". IEEE Spectrum.
  24. "Prepare for the power of the swarm! by Hazel Tang, March 8 2021". Artificial Intelligence in Medicine. 8 March 2021.
  25. 25.0 25.1 Messer, Erin C. (April 9, 2014). "Local publisher Outland Pictures' new graphic novel, 'Monkey Room,' explores the collective unconscious". New Times. Retrieved 2022-10-14.
  26. "Dr. Louis B. Rosenberg Bio". Lifeboat Foundation.
  27. Slawski, Bill (2011-09-04). "Google Picks Up Hardware and Media Patents from Outland Research". SEO by the SEA.
  28. Ritman, Alex (2018-02-15). "Scott Eastwood Joins Thriller 'Manuscript,' Nick Cassavetes to Direct (Exclusive)". The Hollywood Reporter.
  29. "'Paper Trail' grows with SKE". Variety. 25 October 2011.
  30. "Former Cal Poly Professor Releases Sci-Fi Graphic Novel At Comic-Con 2012". Mustang News.
  31. 31.0 31.1 "Arrival Mind". Kirkus Reviews.

External links[edit]


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