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Luba Pashkovskaya

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Luba Pashkovskaya is the co-founder of Verv, previously known as Red Rock Apps, a mobile app publisher company, specialised in fitness.[1]

She ranked amongst Forbes Europe's Top 50 Women in Tech.[1]


Pashkovskaya was born in Belarus in 1985.[1]


Before launching her own company, Pashkovskayaworked as Head of Mobile at a Belarusian software firm.[2]

In 2013, she co-found Red Rock apps, now known as Verv. In 2018, Verv was one of the most popular Health and Fitness mobile app developers, reaching 60 million users worldwide.[3]

According to the founders, Verv made $30 million in annual revenue in 2018.[3]


  • Forbes Europe's Top 50 Women in Tech, in the sector Consumer Technology[4]


  1. 1.0 1.1 1.2 "Luba Pashkovskaya". Forbes. Retrieved 2019-04-09.
  2. "10 Most Famous Men And Women From Belarus In Business". BelarusFeed. 2019-03-25. Retrieved 2019-04-09.
  3. 3.0 3.1 "Luba Pashkovskaya on Crunchbase".
  4. "Forbes Includes Belarusian in Europe's Top 50 Women In Tech List - meteo.by". en.meteo.by. Retrieved 2019-04-09.

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