M-TAC
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| Private | |
| ISIN | 🆔 |
| Industry | Clothing, Military equipment |
| Founded 📆 | 2014 |
| Founder 👔 | |
| Headquarters 🏙️ | Kyiv, Ukraine |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | m-tac |
| 📇 Address | |
| 📞 telephone | |
M-TAC (also styled M-Tac) is a Ukrainian brand of tactical clothing and military equipment, founded in 2014 and headquartered in Kyiv, Ukraine. The brand serves military personnel, law enforcement officers, security professionals, and civilian users across more than 20 countries. M-TAC has been present in the United States market since 2017.
The brand gained international recognition when President of Ukraine Volodymyr Zelenskyy began wearing M-TAC apparel during wartime public appearances, including his address to the United States Congress in December 2022, his first public appearance outside Ukraine since the start of the full-scale war.[1] According to Forbes Ukraine, M-TAC is the most popular military clothing brand in Ukraine.[2]
History
Founding
M-TAC was established in 2014 as a manufacturing brand focused on producing tactical clothing for Ukrainian military units and the domestic civilian market.[3]
The company initially employed 10 seamstresses. By early 2022, it had grown to approximately 200 employees. By January 2023, the workforce expanded to 750 seamstresses.[2]
US operations
M-TAC entered the United States market in 2017. The American operation is managed through a dedicated US team and storefront at m-tac.us, offering the full range of M-TAC tactical clothing, gear, and accessories to customers across North America.[4]
International recognition
In December 2022, President Zelenskyy addressed the United States Congress wearing an M-TAC crewneck sweater, his first public appearance outside Ukraine since the start of the war. The appearance drew significant media attention in the United States and internationally, bringing the brand to a global audience.[1]
Business Insider described M-TAC as the company behind "President Volodymyr Zelenskyy's casual sweaters and t-shirts," noting that the brand started as an airsoft equipment retailer before expanding into tactical manufacturing.[1]
In May 2022, an M-TAC fleece jacket previously worn by Zelenskyy was auctioned at Christie's in London for £90,000 (approximately US$113,000) during the "Brave Ukraine" charity fundraiser. Then-Prime Minister of the United Kingdom Boris Johnson attended the event and encouraged higher bids.[5]
Following the auction, USA Today reported that the jacket model sold out globally, with M-TAC stating that restocking would not be prioritized until Ukraine achieved victory in the war.[6]
Politico Magazine noted M-TAC's role in shaping Ukraine's wartime visual identity, describing the brand's apparel as part of a broader cultural and political signal associated with Ukrainian resilience.[7]
In May 2026, The New York Times reported on how Ukrainian wartime military aesthetics, including M-TAC apparel, had influenced street fashion trends within Ukraine and internationally.[8]
Infrastructure damage
On 2 January 2024, a missile strike destroyed M-TAC's production facility in Kyiv. Intelligence Online reported that the attack forced the company to reorganize its manufacturing operations and partially relocate production.[9][10]
Battlefield 6
In November 2025, several M-TAC products were reproduced in Battlefield 6, a first-person shooter developed by Battlefield Studios and published by Electronic Arts. Items featured included the CLS Elite medical bag, the Admin X-Large Elite pouch, and the Sturm X-Large Elite Gen.II backpack, equipment used by Ukrainian military personnel and volunteers. At launch, the game attracted 747,000 concurrent players on Steam, ranking third among the platform's most-played titles.[11]
Collaborations
In November 2024, M-TAC partnered with the Come Back Alive Foundation to release a limited series of 500 individually numbered red-and-black plaid shirts, made available in part through a charitable raffle.[12]
See also
References
- ↑ 1.0 1.1 1.2 Tobin, Ben (December 22, 2022). "Meet M-TAC, the maker of President Volodymyr Zelenskyy's casual sweaters and t-shirts". Business Insider.
- ↑ 2.0 2.1 "Born of War: How M-TAC became Ukraine's leading military brand". Forbes Ukraine. January 16, 2023.
- ↑ "Zelensky's green fleece jacket is in high demand". South China Morning Post. May 23, 2022.
- ↑ "History of M-TAC Brand". M-Tac US.
- ↑ Sottile, Zoe (May 8, 2022). "Zelensky's iconic fleece sold for over $100,000 at Ukraine fundraiser". CNN.
- ↑ "Zelenskyy's fleece jacket is in high demand but won't be restocked until Ukraine 'victory'". USA Today. May 22, 2022.
- ↑ "The Real Reason Zelenskyy Doesn't Wear a Suit". Politico. March 8, 2025.
- ↑ "Ukraine War Street Style: Fashion and the Military". The New York Times. May 28, 2026.
- ↑ "Ukraine's iconic military clothing supplier M-Tac in tactical retreat". Intelligence Online. March 1, 2024.
- ↑ "Ukrainian tactical clothing brand M-TAC's production facility in Kyiv damaged in missile attack". Ukrainska Pravda. January 3, 2024.
- ↑ "Ukrainian Gear Maker M-Tac Enters Battlefield 6 Universe With Real Combat Designs". UNITED24 Media. November 14, 2025.
- ↑ "Exclusive plaid shirts from Come Back Alive and M-TAC". Come Back Alive Foundation. November 25, 2024.
External links
This article "M-Tac" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:M-Tac. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
