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MAD Foundation Inc.

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MAD Foundation Inc.
Nonprofit organization
ISIN🆔
IndustryHealthcare (philanthropy)
Founded 📆2001
Founder 👔
Headquarters 🏙️Melbourne, Victoria
Area served 🗺️
Key people
Damian Toohey, President
Members
Number of employees
🌐 Websitehttps://www.madfoundation.com.au
📇 Address
📞 telephone

The MAD (Make A Difference) Foundation is an Australian volunteer-run non-profit organisation based in Melbourne, Victoria. They fund medical equipment for disadvantaged children afflicted by disability.[1] MAD features in Australian media through the work of its ambassadors, predominantly from the fields of sport and media.

The Foundation is run by a board led by founder Damian Toohey, and was established on July 9, 2001.[2]

Partnerships[edit]

Cisco[edit]

In 2018, Cisco CEO Chuck Robbins challenged Cisco employees to bring a commitment to corporate social responsibility and vote for a cause that they "were most passionate about".[3] The Challenge awarded MAD Foundation USD$25,000 as the winning non-profit out of 17 internationally.[3]

Four Pillars Gin[edit]

In 2020, MAD collaborated with Melbourne gin distiller Four Pillars Gin to sell a new bottle named "Gin With Benefits". A live-stream was hosted by Australian media personalities Rebecca Maddern and Jason Richardson to promote the gin. A donation was made to the MAD Foundation for each bottle sold.[4]

Ambassadors[edit]

Marc Murphy[edit]

Former AFL player Marc Murphy has been an ambassador for MAD since 2010.[5] He presented MAD beneficiaries Chris and Sean Lynch with a AUD$5,000 cheque from the Carlton Football Club at Visy Park in 2016.[6]

Michael Hurley[edit]

AFL player Michael Hurley has been active in many recent campaigns for the foundation. In 2015, Hurley said that he shaved his head to raise money for MAD,[7][8] an event which raised $17,000AUD.[9] In 2016, AFL media reported that Hurley shaved his beard in support of a beneficiary named "Rye",[10][11] which raised $20,000AUD.[9] In 2019, Essendon Football Club's website reported that Hurley handed over a specialised stroller to MAD beneficiary Sophie at the club's hangar.[12]

References[edit]

  1. "Mad Foundation Inc". Australian Charities and Not-for-profits Commission.
  2. "Australian Business Register". Business.gov.au. 2014-11-01.
  3. 3.0 3.1 "Making a difference Down Under with Chuck's Challenge". Cisco.
  4. #MADhour 2020
  5. "2021 Madden Medal nominees announced". AFL Players' Association. 2022-05-03.
  6. "Blues make a difference". AFL Players' Association. 2016-06-21.
  7. "Michael Hurley shaves his head for MAD Foundation". mycause.
  8. "Hurley: I looked a bit ridiculous as a rookie". Herald Sun. 5 April 2020.
  9. 9.0 9.1 Pahor, Ben (2016-11-18). "Hurley set to shave beard for good cause". Zero Hanger.
  10. "AFL: Jobe Watson seems like old self says Michael Hurley". The Age. 2016-12-05.
  11. "Michael Hurley to shave off 'putrid' beard for Rhy Johnson and MAD Foundation". Fox Sports. 2016-11-29.
  12. "Hurley's special gift". Essendon Football Club.


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