MAD Foundation Inc.
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| A blue M, yellow A, and red D, with hands reaching into the letters. | |
| Nonprofit organization | |
| ISIN | 🆔 |
| Industry | Healthcare (philanthropy) |
| Founded 📆 | 2001 |
| Founder 👔 | |
| Headquarters 🏙️ | Melbourne, Victoria |
Area served 🗺️ | |
Key people | Damian Toohey, President |
| Members | |
Number of employees | |
| 🌐 Website | https://www.madfoundation.com.au |
| 📇 Address | |
| 📞 telephone | |
The MAD (Make A Difference) Foundation is an Australian volunteer-run non-profit organisation whose mission statement is to "improve the lives of disabled and disadvantaged children and young people by funding life-changing support equipment and services they otherwise could not afford",[1].
It claims, in its annual report, that administrative expenses comprise 1% of revenue[2]. The Foundation is run by a board led by its President, Damian Toohey, and was established on the 9th of July, 2001, according to the Australian Business Register[3].
Funding[edit]
The MAD Foundation has raised $1.8 million since 2001[1]. The majority of MAD's funding has been directed to specific cases identified through the The Royal Children’s Hospital in Parkville. Funding is also allocated to various other hospitals, disability programs and charities, such as Reach, TLC for Kids, Whitelion and Western Chances.
MAD claims to have funded equipment purchases such as: wheelchairs, hoists and slings, therapeutic beds, bathroom modifications, car seats, home seating systems, walking frames, communication and voice output devices, second skin garments, and rehabilitation sessions.
Collaborations[edit]
Partnerships[edit]
Cisco[edit]
Cisco has been a partner of the MAD Foundation for more than 10 years. Their board members and other staff help organise and attend fundraisers, and foster engagement for the Foundation.
In 2018, Cisco CEO Chuck Robbins challenged Cisco employees to bring a commitment to corporate social responsibility. Robbins stated that Chuck’s Challenge offered Cisco employees a chance to vote for a cause that they "were most passionate about"[4]. The Challenge awarded MAD Foundation USD$25,000 as the winning non-profit out of 17 internationally[4].
Four Pillars Gin[edit]
Four Pillars partners with MAD through its annual fundraisers.
In light of the 2020 coronavirus pandemic, MAD ran its annual ball online through a 1-hour live-stream on Facebook, temporarily renaming the event to "MAD Hour". To help supplement the shortfall of donations, MAD collaborated with Four Pillars Gin, a Melbourne-based gin distiller, to sell a new bottle of what was named "Gin With Benefits". Cocktails were made during the live-stream to promote the gin. A donation was made to the MAD Foundation per bottle sold[5]. The live-stream was hosted by Australian media personalities Rebecca Maddern and Jason Richardson.
Ambassadors[edit]
The main ambassadors for the MAD Foundation include:
- Marc Murphy and Jessie Murphy (Footballer, Influencer)[6]
- Michael Hurley (Footballer),
- Jason Richardson (Sports commentator)
- Chris and Sean Lynch (Beneficiary),
- Laura Cooke (Beneficiary).
Marc Murphy[edit]
Murphy presented MAD beneficiaries Chris and Sean Lynch with a AUD$5,000 cheque from the Carlton Football Club at Visy Park in 2016[7]
Michael Hurley[edit]
AFL player Michael Hurley has been a long-standing supporter of the MAD Foundation[8], and has been active in many recent campaigns:
- In 2015, Hurley said that he shaved his head to raise money for MAD[9], an event which raised $17,000AUD[10]
- In 2016, AFL media reported that Hurley shaved his beard in support of a MAD beneficiary named Rye.[11][12], which raised $20,000AUD[10]
- In 2019, Essendon Football Club's website reported that Hurley handed over a specialised stroller to MAD beneficiary Sophie at the club's hangar[13]
Jason Richardson[edit]
"Richo" co-hosted the MAD Hour live-stream for the Foundation's 20th anniversary, and has frequently promoted MAD in the media.
References[edit]
- ↑ 1.0 1.1 "Mad Foundation Inc". Australian Charities and Not-for-profits Commission.
- ↑ "MAD Foundation 2020-21 Annual Report".
- ↑ "Australian Business Register". Business.gov.au. 2014-11-01.
- ↑ 4.0 4.1 "Making a difference Down Under with Chuck's Challenge". Cisco.
- ↑ "The Community – and Olive Oil – Behind Four Pillars' Latest Savoury Gin". Dan Murphy's.
- ↑ "Power WAGs: AFL's influencial wives and girlfriends". Herald Sun. 19 September 2019.
- ↑ "Blues make a difference". AFL Players' Association. 2016-06-21.
- ↑ "Hurley: "I looked a bit ridiculous as a rookie"". Herald Sun. 5 April 2020.
- ↑ "Michael Hurley shaves his head for MAD Foundation". mycause.
- ↑ 10.0 10.1 Pahor, Ben (2016-11-18). "Hurley set to shave beard for good cause". Zero Hanger.
- ↑ "AFL: Jobe Watson seems like old self says Michael Hurley". The Age. 2016-12-05.
- ↑ "Michael Hurley to shave off 'putrid' beard for Rhy Johnson and MAD Foundation". Fox Sports. 2016-11-29.
- ↑ "Hurley's special gift". Essendon Football Club.
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