MPC Associates
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 1968 |
| Founder 👔 | Peter Wynne-James |
| Headquarters 🏙️ | United Kingdom |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
MPC Associates was founded in the United Kingdom in 1968 by Peter Wynne-James (Educated at Charterhouse School[1]) to advise manufacturers of consumer products on the development of their distribution strategies in line with the changing pattern of retailing. In the following decades, MPC became a forerunner in the race for retail success at a time when retailing was rapidly expanding both in high streets and out of town.
After a seminar held by MPC Associates at the Hilton Hotel in London to launch their research film "The Retail Revolution", MPC Associates was contacted by the Chairman of Associated Dairies to research and help launch new Superstores. The name ASDA was devised across the UK. This was to become a five-year programme to carry out economic development location strategies for all potential out-of-town stores in the UK.
In the early seventies, MPC became known as the leading UK consultancy on European out-of-town shopping and for its site location analyses on behalf of major retail groups in the UK, France and the Netherlands.[2]
MPC subsequently extended its economic research and development planning skills into the leisure industry, creating the concept of the Multi-Activity Family Entertainment Centre. After extensively researching leisure activities throughout the world, MPC developed the concept of the first Multi-Activity Family Entertainment Centre in the world. The concept was designed to fuse retailing elements with leisure activities. Recognising the leisure benefit of integrated retailing to the customer was an enormous step forward for both the leisure and retailing industries and was the start of an explosion of consumer spending in a new sector of leisure complexing.
In 1998, MPC decided to concentrate on the high levels of supermarket saturation in the UK and how best to help independent stores and Farmers Markets survive through specialization within cities and towns; and also carried out major consumer market research on the needs of shoppers.
Currently, in 2012, MPC Associates has been working on projects to help assist independent retailers to fight competition from Supermarket Groups.
References
- ↑ "Home | Charterhouse". charterhouse.org.uk. Retrieved 2014-03-21.
- ↑ "MPC AND ASSOCIATES Careers and Employment | Indeed.com". indeed.com. Retrieved 2014-03-21.
- "Home - mpcassociates". mpcassociates.com. Retrieved 2014-03-21.
- www.herefordcivicsociety.co.uk
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