MRP Prelytix
 | |
| Market Resource Partners, LLC | |
| Public | |
| ISIN | 🆔 |
| Industry | Software as a Service |
| Founded 📆 | 2002 |
| Founder 👔 | |
Number of locations | 11 (2021) |
Area served 🗺️ | |
Key people | Scott Matthews(CEO) Pierre Custeau(CTO) |
| Products 📟 | MRP Prelytix |
| Members | |
Number of employees | 700 (2021) |
| Parent | FD Technologies plc |
| 🌐 Website | https://www.mrpfd.com/ |
| 📇 Address | |
| 📞 telephone | |
MRP Prelytix is an account-based marketing platform powered by predictive analytics. MRP can support account-based marketing programs that business units execute through deployments of its platform and complementary managed services.[1] [2]. MRP's technology and services aim to help identify the needs and buyer's journey stage of each target account and apply real-time AI to trigger actions across eight channels, in 20 languages.
While integrated custom engagement data includes hardened connections directly into Salesforce, Siebel, Eloqua, REST API, Marketo, HubSpot and Pardot, MRP Prelytix enables client systems to behave like account-based marketing tools, making it a consistent strategy across client teams and technology.[3]
Headquartered in Philadelphia, MRP was founded in 2002 by Kevin Cunningham and James Regan. Cunningham stepped down from the role of CEO in 2021 and was replaced by Scott Matthews, former CEO of CrowdTwist.
Acquisitions
In September 2008, Northern Ireland-based banking software developer FD Technologies plc acquired the company[4]. In June 2020, it announced the acquisition of the marketing solution Prelytix, following its partnership with MRP to provide predictive analytics as part of its marketing software, the launch of which was announced in January 2015.
References
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