MSP Intermark

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MSP Intermark is an American full-service advertising agency and management consultancy located in San Francisco, California. The agency serves regional and national clients. The agency employs some 200 people in Los Angeles, California, Denver, Colorado, Oklahoma City, Oklahoma, Dallas, Texas, and Birmingham, Alabama. It also owns Vazda Studios, a 30-person production facility in Birmingham.


In 2001, Mark Madison and Bob Sproul founded advertising agency Madison Sproul & Partners. In 2007, that agency sold a controlling interest to the Intermark Group, after which it was renamed MSP Intermark.

Robert (Bob) Sproul (born February 1947), grandson of Robert Gordon Sproul, worked in the advertising business for almost thirty years. He has served as a senior executive in San Francisco and New York, and was a partner in several Bay Area firms. In 2007 he retired from the advertising business and is now the Chief Executive Officer of the Fritz Institute, a San Francisco organization specializing in disaster preparedness.[1]

Mark Madison (born February 1967) is the present Managing Partner. He is head of the Strategy & Planning Division. He has non-profit, B2C, and B2B experience. Clients have included IUGM Rescue Missions, Catholic Charities, The Clorox Company, Boise Cascade, Tyson Foods, First American Title Insurance Company[disambiguation needed], Wells Fargo, Oracle Corporation, Sterling Commerce, and Tibco Software. He lives in Marin County, California.

Clients and experience[edit]

  • Adecco
  • Arena Football League
  • Ascend Communications
  • Auto Zone
  • Charles Schwab
  • Clorox
  • Coldwell Banker
  • Commerce One
  • BBVA Compass Bank
  • East Bay Regional Park District
  • Exodus Communications
  • First American Title
  • Del Monte
  • eBay
  • GMAC Mortgage
  • H & R Block
  • Hexcel
  • Intermec
  • Jelly Belly
  • Logitech
  • Neopost
  • Oracle Corporation
  • Pacific Bell
  • PeopleSoft
  • PG&E
  • Procter & Gamble
  • Proxim
  • Royal Bank of Canada
  • Safeway
  • Siebel Systems
  • Specialty Foods Group
  • St. Vincent Health
  • Sterling Commerce
  • Tibco
  • Toyota
  • Tyson Foods
  • Union Bank[disambiguation needed]
  • University of California, Berkeley
  • United States Space & Rocket Center
  • Wells Fargo
  • Zantaz/First Archive

Notable Campaigns and Awards[edit]

  • 2006 - MSP Intermark developed a new program called Now@Boise for Boise Paper.[2]
  • 2007 - The Intermark Group's poster created for St. Vincent’s Hospital was chosen to appear in the Communicational Arts Awards Annual.[3]
  • 2007 - The Intermark Group won at The One Club's Night of the Living Dead Exhibition.[4]
  • 2007 - Intermark Interactive was given a Silver Award in the Best Care/Disease Management Site Category at the eHealthcare Leadership Awards.[5]
  • 2008 - The Intermark Group finished at number 100 in the 2008 Agency Report rankings list of the nation’s top 200 advertising agencies.[6]
  • 2008 - The Intermark Group was awarded a National Silver ADDY from the American Advertising Federation (AAF)[7]

Other awards received by the agency include:

  • 2007 One Show finalist - 4th Avenue Jazz Festival
  • Communications Arts Design Annual 48, November 2007 issue
  • RACie finalist – Drive of Your Life campaign
  • ADDYs:
    • Best of Show - Electronic Media
    • 6 Gold ADDYs
    • 26 Silver ADDYs
  • District ADDYs:
    • 3 Gold ADDYs
    • 6 Silver ADDYs

Notable personnel[edit]

Stephen Etzine, the Executive Creative Director at MSP Intermark, has received international recognition for his creative work and campaigns. He has worked on many national and international brands including Toyota, Blue Cross Blue Shield, Acura, Lenox, Jack Daniel's, and Dewar's. He is also an Associate Professor for Integrated Marketing & Communications at Johns Hopkins University.[8] His awards include:

  • 20 New York Addy Awards (District 2)
  • Andy
  • Canadian Art Directors Award
  • Canadian Marketing Awards
  • CLIO
  • Effie
  • Graphis
  • London International Festival
  • National Addys
  • NY International Radio Festival
  • One Show Pencil
  • One Show
  • O'Toole Award
  • Over 200 local Addy Awards
  • RACie
  • South African Loerie Awards
  • South African Effectiveness Awards


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