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22squared

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22squared
22 logo bw Aug. 2012.png
22 logo bw Aug. 2012.png
Type
Private
IndustryAdvertising, marketing
Founded 📆Atlanta, Georgia, U.S. (1922 (1922))
Founder 👔Tucker Wayne
Headquarters 🏙️,
Atlanta
,
United States
Area served 🗺️
Worldwide
Key people
  • Richard Ward
  • (Chairman & CEO)
  • Brandon Murphy
  • (President)
  • Scott Sheinberg
  • (Tampa GM)
  • Mike Grindell
  • (CAO)
  • Cheryl Davis
  • Signe Garnitz
  • (Chief People Officer)
Members
Number of employees
350
Website22squared
address
telephone

22squared is an American advertising agency.[1] It has offices in both Atlanta, Georgia and Tampa, Florida. The agency has several long-standing Fortune 500 clients as well as a collection of travel, retail, non-profit, casual dining and financial services clients.[2]

History[edit]

The original company started as a one man direct mail operation and named James A. Greene & Co, founded in Atlanta in 1922[3] and has operated under several names during its lifetime. In 1996, Tucker Wayne merged with The West Group of Tampa, FL and formed WestWayne. Then in the summer of 2007, the agency rebranded as 22squared. Though the agency has operated under several names over its 90-year history, it has always been independent, with continuous operation under current senior management ownership. The agency is independent and privately held.

Timeline[edit]

  • 1922: James Greene founds agency
  • 1938: James Greene sells his agency to Tucker Wayne
  • 1939: Name changed to Tucker Wayne & Company
  • 1949: Matthew Conner joins Tucker Wayne in the production department (who was later to become president and chairman of the board)
  • 1951: Bob Schaefer joins Tucker Wayne in the research department (later became president and co-owner)
  • 1958: New Orleans office opens, managed by Dennis Bryant
  • 1958: Jacksonville branch opens, managed by Thomas Wright
  • 1958: Winner, Atlanta Advertising Club’s "Advertising Man of the Year" Award for distinguished service to advertising
  • 1958: Schaefer appointed as Chairman of the Board
  • 1961: Matthew Conner becomes president
  • 1963: Tucker Wayne killed in an automobile crash
  • 1963: Tucker Wayne & Company bought by Matthew Connor and Robert E. Schaefer; 75 people on staff, gross billings of $6 million
  • 1964: Dick Simms, Jr. joins Tucker Wayne & Company (later became executive Vice President)
  • 1964: C. Knox Massey & Associates of Durham affiliated with Tucker Wayne & Company to become the largest advertising agency in the South, with billings between $11 and $12 million. Knox Massey, Jr joins the staff of Tucker Wayne and Company.
  • 1965: Agency billings doubles after 18 months to $14.5 million, staff increased to 110, with branch offices in Durham, North Carolina and Jacksonville, Florida
  • 1972: Tucker Wayne forms "Quadrant"; 110 people on staff, billings up to $20 million
  • 1977: Account acquisitions totalling $4 million incremental in billings bring the annual billings to $24.5 million amongst 37 accounts
  • 1979: Gained the agricultural division for American Cyanamid (insecticides) of Princeton, NJ, becoming the largest single advertising placement by an eastern firm with a southern agency
  • 1979: Billings total $30 million amongst 24 clients (compared to $20 million from 37 clients in 1974)
  • 1980: Bob Schaefer steps down as chairman of the board, Knox Massey, Jr., is named President and CEO; Sidney Smith joins executive staff as senior EVP; Mathew Connor serves as chairman of the executive committee
  • 1985: Tucker Wayne & Company opens a direct response division, Tucker Wayne/Direct, headed by Joseph Tyler
  • 1985: Trust Company and Sun Banks merge to become SunTrust Banks, Inc. (Tucker Wayne kept the business over J. Walter Thompson, who handled Sun Banks)
  • 1985: Tucker Wayne & Company named #5 Southeastern Agency
  • 1987: Tucker Wayne & Co. merges with Luckie & Forney, of Birmingham, AL, forming a $125 million shop in Tucker Wayne/Luckie & Co.
  • 1988: Tucker Wayne/Luckie adds ECD Elliot Firestone to their creative roster
  • 1996: Tucker Wayne/Luckie splits into the two original companies: Tucker Wayne & Company and Luckie & Company
  • 1996: Tucker Wayne & Company merges with WestGroup to become the south’s largest independent agency, with billings totalling $240 million and 250 employees, agency renamed WestWayne
  • 1997: Billings top $273 million, with a staff of 255 people amongst all offices; WestWayne is the Southeast’s largest independent marketing communications firm, one of the top 50 in the US
  • 1998: WestWayne becomes Atlanta’s largest agency, based on billings
  • 2000: Knox Massey, Jr. retires as CEO and President after 36 years of service and leadership. Scott Sheinberg joins WestWayne’s Tampa office as ECD, Markham Cronin joins the Atlanta office as SVP/creative director
  • 2000: www.westwayne.com is relaunched
  • 2002: Jeff Johnson assumes Ben West’s CEO duties; West continues as Chairman
  • 2002: WestWayne buys Breathe Interactive, a direct and interactive marketing agency
  • 2005: Forms strategic alliance with Lifecycle Dynamics
  • 2006: Richard Ward joins WestWayne as President/CEO
  • 2007: WestWayne rebrands as 22squared
  • 2009: Billings top $570 million, with 294 employees
  • 2011: Agency wins iMedia's "Best Agency for Social"[4]
  • 2012: Agency celebrates its 90th anniversary
  • 2012: Billings top $606 million, with 301 employees
  • 2017: 22Squared hired BBDO Vet as content creation and production lead for the maker studio.[5]

References[edit]

  1. Advertising Age Agency Report Card 2008
  2. "22squared Hires Leo Burnett Vet to Catapult the Agency and Its Clients to the Next Level". AdWeek. Retrieved 5 April 2018.
  3. Dougherty, Philip H. (1972-01-17). "Advertising". The New York Times. ISSN 0362-4331. Retrieved 2020-09-28.
  4. "iMedia Agency Awards 2011". iMedia Connection. Archived from the original on 24 January 2013. Retrieved 18 February 2013. Unknown parameter |url-status= ignored (help)
  5. "22Squared Hires BBDO Vet as Its Content Creation and Production Lead for The Maker Studio". Retrieved 2017-11-16.

External links[edit]


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