22squared
From EverybodyWiki Bios & Wiki
| 22 logo bw Aug. 2012.png | |
| File:22 logo bw Aug. 2012.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Advertising, marketing |
| Founded 📆 | Atlanta, Georgia, U.S. (1922) |
| Founder 👔 | Tucker Wayne |
| Headquarters 🏙️ | , Atlanta , United States |
Area served 🗺️ | Worldwide |
Key people |
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| Members | |
Number of employees | 350 |
| 🌐 Website | 22squared |
| 📇 Address | |
| 📞 telephone | |
22squared is an American advertising agency.[1] It has offices in both Atlanta, Georgia and Tampa, Florida. The agency has several long-standing Fortune 500 clients as well as a collection of travel, retail, non-profit, casual dining and financial services clients.[2]
History
The original company started as a one-man direct mail operation and was named James A. Greene & Co, founded in Atlanta in 1922.[3] It has operated under several names throughout its lifetime. In 1996, Tucker Wayne merged with The West Group of Tampa, FL to form WestWayne. Then, in the summer of 2007, the agency rebranded as 22squared. Although the agency has operated under various names over its 90-year history, it has consistently remained independent, and is currently privately held.
Timeline
- 1922: James Greene founded the agency
- 1938: James Greene sold his agency to Tucker Wayne
- 1939: Name changed to Tucker Wayne & Company
- 1949: Matthew Conner joined Tucker Wayne in the production department (later becoming president and chairman of the board)
- 1951: Bob Schaefer joined Tucker Wayne in the research department (later becoming president and co-owner)
- 1958: New Orleans office opened, managed by Dennis Bryant
- 1958: Jacksonville branch opened, managed by Thomas Wright
- 1958: Awarded the Atlanta Advertising Club’s "Advertising Man of the Year" Award for distinguished service to advertising
- 1958: Schaefer appointed as Chairman of the Board
- 1961: Matthew Conner became president
- 1963: Tucker Wayne died in a car accident
- 1963: Tucker Wayne & Company was purchased by Matthew Conner and Robert E. Schaefer; Staff: 75, Gross billings: $6 million
- 1964: Dick Simms, Jr. joined Tucker Wayne & Company (later becoming executive Vice President)
- 1964: C. Knox Massey & Associates of Durham affiliated with Tucker Wayne & Company to become the largest advertising agency in the South. Billings: $11–$12 million. Knox Massey, Jr. joined the staff.
- 1965: Agency billings doubled to $14.5 million within 18 months; Staff increased to 110; Branch offices in Durham, North Carolina and Jacksonville, Florida
- 1972: Tucker Wayne formed "Quadrant"; Staff: 110, Billings up to $20 million
- 1977: Account acquisitions totaling $4 million in incremental billings brought annual billings to $24.5 million among 37 accounts.
- 1979: Secured the agricultural division for American Cyanamid (insecticides) of Princeton, NJ. This was the largest single advertising placement by an eastern firm with a southern agency
- 1979: Billings totaled $30 million among 24 clients (compared to $20 million from 37 clients in 1974)
- 1980: Bob Schaefer stepped down as chairman of the board; Knox Massey, Jr. was named President and CEO; Sidney Smith joined the executive staff as senior EVP; Mathew Conner served as chairman of the executive committee
- 1985: Tucker Wayne & Company established a direct response division, Tucker Wayne/Direct, headed by Joseph Tyler
- 1985: Trust Company and Sun Banks merged to become SunTrust Banks, Inc. (Tucker Wayne retained the business over J. Walter Thompson, who handled Sun Banks)
- 1985: Tucker Wayne & Company ranked #5 Southeastern Agency
- 1987: Tucker Wayne & Co. merged with Luckie & Forney, of Birmingham, AL, to form a $125 million shop, Tucker Wayne/Luckie & Co.
- 1988: Tucker Wayne/Luckie added ECD Elliot Firestone to their creative roster
- 1996: Tucker Wayne/Luckie split into Tucker Wayne & Company and Luckie & Company
- 1996: Tucker Wayne & Company merged with WestGroup to become the largest independent agency in the South, with billings totaling $240 million and 250 employees; Agency renamed WestWayne
- 1997: Billings exceeded $273 million, with a staff of 255 across all offices; WestWayne was the Southeast's largest independent marketing communications firm and one of the top 50 in the US
- 1998: WestWayne became Atlanta's largest agency based on billings
- 2000: Knox Massey, Jr. retired as CEO and President after 36 years of leadership. Scott Sheinberg joined WestWayne's Tampa office as ECD, and Markham Cronin joined the Atlanta office as SVP/creative director
- 2000: www.westwayne.com was relaunched
- 2002: Jeff Johnson assumed Ben West's CEO duties; West continued as Chairman
- 2002: WestWayne acquired Breathe Interactive, a direct and interactive marketing agency
- 2005: Formed a strategic alliance with Lifecycle Dynamics
- 2006: Richard Ward joined WestWayne as President/CEO
- 2007: WestWayne rebranded as 22squared
- 2009: Billings topped $570 million, with 294 employees
- 2011: Agency won iMedia's "Best Agency for Social" [4]
- 2012: Celebrated its 90th anniversary
- 2012: Billings topped $606 million, with 301 employees
- 2017: 22Squared hired a BBDO veteran as content creation and production lead for the maker studio.[5]
References
- ↑ Advertising Age Agency Report Card 2008
- ↑ "22squared Hires Leo Burnett Vet to Catapult the Agency and Its Clients to the Next Level". AdWeek. Retrieved 5 April 2018.
- ↑ Dougherty, Philip H. (1972-01-17). "Advertising". The New York Times. ISSN 0362-4331. Retrieved 2020-09-28.
- ↑ "iMedia Agency Awards 2011". iMedia Connection. Archived from the original on 24 January 2013. Retrieved 18 February 2013. Unknown parameter
|url-status=ignored (help) - ↑ "22Squared Hires BBDO Vet as Its Content Creation and Production Lead for The Maker Studio". Retrieved 2017-11-16.
External links
This article "22squared" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:22squared. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
