Mały Głód/The Grumbler
| Mały Głód/The Grumbler | |
|---|---|
 | |
| Created by | Young & Rubicam |
| Portrayed by | various |
| Information | |
| Gender | Male |
| Nationality | Polish |
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Mały Głód (eng.The Grumbler) – a character that used to advertise Danone's products. He was created in 2004 by Young & Rubicam advertising agency in Poland and originally used to advertise Danio formage frais between 2004 and 2021.[1]
In adverts, Mały Głód mainly made people hungry and annoyed them, which made them eat Danio to get rid of him. The campgain beacame very popular and earned a Bronze Award in Effie Awards, 2008.[2] Mały Głód's Facebook page reached over 1 Million fans. The character would later be used to advertise Danone's products in different countires, for example Brazil,[3] Finland[4] or the UK.[5]
Sources[edit]
- ↑ "Marka Danio kończy cykl reklam z Małym Głodem". www.portalspozywczy.pl (in polski). Retrieved 2022-08-21.
- ↑ "Effie 2008: rozdano pięć złotych nagród". www.wirtualnemedia.pl (in polski). Retrieved 2022-08-21.
- ↑ "Pachorra Danone | SP Realizaciones" (in español). 2017-06-01. Retrieved 2022-08-21.
- ↑ Horonziak, Sonia. "Brzydal eksportowy – historia Małego Głoda". Marketing przy Kawie (in polski). Retrieved 2022-08-21.
- ↑ "Mały Głód jako The Grumbler reklamuje Danio w Wielkiej Brytanii (wideo)". www.wirtualnemedia.pl (in polski). Retrieved 2022-08-21.
This article "Mały Głód" is from Simple English Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Mały Głód.
