Madison Reed
| Private | |
| ISIN | 🆔 |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | , San Francisco, California , United States |
Area served 🗺️ | |
Key people | Amy Errett (CEO) |
| Products 📟 | Hair care Hair color |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Madison Reed is a brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others.[1] It was founded in 2013 by Amy Errett and is headquartered in San Francisco. The color is made in Italy.[2]
In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses.[3][4] Errett was named one of Inc.'s Female Founders 100 list in 2018.[5] Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark".[6][7]
The company uses natural ingredients, such as argan oil and ginseng root extract, in its products, which are tested on human hair before going into production.[2][8] It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair.[2] In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color.[9][10][11]
References
- ↑ "The latest product to hit your doorstep? Hair dye". Fortune. Retrieved 2019-01-13.
- ↑ 2.0 2.1 2.2 Martin, Claire (2017-04-22). "A Rare Path: From Venture Capitalist to Hair-Coloring Kits". The New York Times. Retrieved 2019-01-13.
- ↑ "The Heyday guide to growing an experiential beauty company". Glossy. 2018-11-13. Retrieved 2019-01-13.
- ↑ "Madison Reed CEO outlines national plans for 'Color Bars,' including stores in East Bay, Marin". www.bizjournals.com. 2017-10-04. Retrieved 2019-01-13.
- ↑ "These 23 Women Are Making Money by Fixing the Problems No One Else Could See". Inc.com. 2018-10-04. Retrieved 2019-01-13.
- ↑ Demopoulos, Alaina. "This Major At-Home Haircare Brand Will Stop Retouching Its Models". POPSUGAR Beauty. Retrieved 2019-01-13.
- ↑ cosmeticsdesign.com. "Madison Reed pledges "zero alteration of advertising photography"". cosmeticsdesign.com. Retrieved 2019-01-13.
- ↑ O'Connor, Clare. "With Dye Jobs For Just $45, Hair Color Startup Madison Reed Takes On $15 Billion Market". Forbes. Retrieved 2019-01-13.
- ↑ Molvar, Kari (2018-05-02). "These Ingenious At-Home Hair-Color Brands Are Disrupting the Salon Scam". Wall Street Journal. Retrieved 2019-01-13.
- ↑ Nov 16, Katie Evans; 2018 (2018-11-16). "Ulta Beauty buys AI and AR technology startups". Digital Commerce 360. Retrieved 2019-01-13.
- ↑ "Want Perfect Hair? Just Send This Startup Your Selfie". Inc.com. 2017-03-01. Retrieved 2019-01-13.
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