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Mailjet

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Mailjet
Mailjet logo.png
Type of businessPrivate
Founded2010
Headquarters
Paris, New York, Berlin
Founder(s)Julien Tartarin, Wilfried Durand
CEOAlexis Renard
IndustrySaas
ServicesMailing service/ Marketing
Employees130
Websitehttps://www.mailjet.com

Mailjet is a French mailing service founded in 2010..[1]. Originally based in the region of Nantes, its Headquarters are now in Paris, with offices in New-York, London and Berlin[2]. In April 2017, the company stated it had 100 000 clients in 150 countries and sent 1.5 billion emails per month[3].

General information[edit]

Mailjet is a mailing and mail tracking system based in the cloud[4]. The platform enables professionals to send their marketing emails (newsletters, special offers) as well as their transactional emails (notifications, sign in confirmations, order confirmations, receipts...). Mailjet's services also include email designs, send-outs of mass mail volumes and follow-ups of these mass send-outs.

Furthermore, Mailjet offers extra tools helping to ensure the deliverability of emails (management of the sender's reputation, offer of SMTP relays) as well as the security of the mail deliveries (SPF protocols, DKIM and DMARC, retroactive loops) and of the functionalities dedicated to performance and delivery analysis[5].

Finally, the company offers developers an open source API.

Amongst Mailjet's clients, we can find Galeries Lafayette, the Fédération Internationale des Ligues des Droits de l’Homme, 60 millions de consommateurs and Les Echos.[citation needed]

Development[edit]

Started in 2010 in Nantes by Wilfried Durand and Julien Tartarin, the company Mailjet is first of all created by and for developers. Together, they imagine a service enabling to mutualize the sending of emails, them being transactional or marketing. By offering users different tools (API, SMTP relays...) they enable developers to integrate emailing more easily to their projects[6].

After having benefited of an initial accompanying by Thibaud Elzière (founder of Fotolia), the young team presents a beta service during the 2010 edition of LeWeb. The public launch takes place beginning 2011. This same year, Mailjet conducts a first capital raise of 2.5 million euros with Alven Capital[7] and eFounders (the startup studio co-created by Thibaud Elzière). This investment enabled the company to hire its first employees and to develop its services.

In 2014 Mailjet faces a number of evolutions. Alexis Renard becomes head of the company[8], as CEO, with the aim to develop services internationally and to widen the commercial offer by proposing personalized solutions to companies having important emailing needs, in addition to the self-service system already available. In March 2014, Mailjet performs another capital raise of 2.2 million euros[9][10], always with Alven Capital and eFounders, to uphold its development goals. New offices are opened in New York[11], London and Berlin. Finally, during 2014, Mailjet acquires a new API, and offers new functionalities to its users, like a performance comparison tool for different sent emailing campaigns, or a system of email testing based on the principle of tests A/B[12]

In 2015, after the launch of its new API, the company offers many plugins adapted to the principal CRM, CMS, e-commerce platforms and connectors SaaS to facilitate the connection between these services and those of Mailjet. The APIs are enhanced with new programming languages[13]. Simultaneously, Mailjet launches Passport[14], a WYSIWYG tool for creating responsive newsletters. In July, the company performs a third capital raise, of 10 million euros [1][2][15], with its historic investors Alven Capital and eFounders, but also with Iris Capital and Seventure Partners. This new investment allows Mailjet to hire new collaborators to accompany its growth, the team going from 40 people to over a hundred for the 2016 horizon[16]

At the end of the year, Mailjet receives a prize from Deloitte in the context of Deloitte Technology Fast 50, where the company arrives second in position thanks to its very strong growth 185% expansion[17]) on the last 4 years[18][19]. It obtains as well the 23rd position of the EMEA Fast 500 (Deloitte ranking in all of Europe) this same year.

See also[edit]

Connected articles[edit]

  • Mailing list
  • MailChimp

External links[edit]

References[edit]

  1. 1.0 1.1 "#Mailing : Lancée en 2010, la startup Mailjet annonce une levée de 10 millions d'euros". www.maddyness.com. 15 July 2015. Retrieved 20 January 2016.
  2. 2.0 2.1 "Mailjet lève 10 millions d'euros pour aider les entreprises à envoyer des emails". Le Figaro. 15 July 2015. Retrieved 20 January 2016.
  3. "Mailjet, nouvelle référence européenne de l'emailing". www.ladn.eu. 14 April 2017. Retrieved 18 April 2017.
  4. "Toutes les conditions sont réuniespour qu'un écosystème du "cloud" se structure en France". Les Échos. 4 July 2013. Retrieved 20 January 2016.
  5. Clément Goubon (8 November 2018). "MAILJET : ANALYSE DE L'OUTIL D'E-MAILING MARKETING COLLABORATIF". Média en ligne (in français).
  6. "Interview de Mailjet : "permettre aux développeurs d'intégrer simplement l'emailing dans leurs projets"". www.badsender.com. 18 June 2013. Retrieved 20 January 2016.
  7. "Annuaire Start-up : Mailjet". www.usine-digitale.fr. 23 August 2013. Retrieved 20 January 2016.
  8. "Alexis Renard, nouveau PDG chez Mailjet : "je suis un fan de voile"". www.frenchweb.fr. 24 January 2014. Retrieved 20 January 2016.
  9. "Mailjet, spécialiste de l'e-mailing cloud, lève 2,2 millions d'euros et ouvre un bureau aux Etats-Unis". www.frenchweb.fr. 21 March 2014. Retrieved 20 January 2016.
  10. "Mailjet engrange 2,2 M€ supplémentaires". Les Échos. 24 March 2014. Retrieved 20 January 2016.
  11. "Spécialiste de l'emailing cloud, Mailjet lève 2,2 millions d'euros". www.formation-en-emailing.fr. Retrieved 20 January 2016.
  12. "Mailjet permet de tester dix versions d'un e-mailing". www.e-marketing.fr. 18 April 2014. Retrieved 20 January 2016.
  13. "Mailjet's official github account". GitHub. Retrieved 20 January 2016.
  14. "Mailjet dévoile Passport, son nouvel éditeur graphique d'email". www.badsender.com. 25 June 2015. Retrieved 20 January 2016.
  15. "Dix millions d'eurospour le français Mailjet". Les Échos. 16 July 2015. Retrieved 20 January 2016.
  16. "Emailing : le Français Mailjet lève 10 M€". www.digitalbusinessnews.com. 15 July 2015. Retrieved 20 January 2016.
  17. "Technology Fast 50 - Le palmarès 2015 en vidéo". Deloitte. 11 December 2015. Retrieved 20 January 2016.
  18. "#Fast50 : Les 3 startups françaises qui tirent la croissance de la French Tech vers le haut". www.maddyness.com. 27 November 2015. Retrieved 20 January 2016.
  19. ""B2B" et FinTech tirenr la croissance de la French Tech". Les Échos. 26 November 2015. Retrieved 20 January 2016.

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