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Mangools (software)

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Mangools is a software as a service (SaaS) company based in Bratislava, Slovakia that develops and sells search engine optimization (SEO) web applications.

The company (formerly KWFinder) was founded by Peter Hrbacik in 2014 when he developed a keyword research tool that was originally designed for his personal use.

Mangools develops tools used by SEO specialists, bloggers, digital marketers, small business owners, digital marketing and SEO agencies.

The tools are designed for users who want to do keyword research, Google SERP competitor analysis, keyword position tracking and backlink analysis in order to improve their organic search results.

History[edit]

The company was established by Peter Hrbacik in August 2014 as a one-person company with bootstrap funding.

When the company released a second tool in May 2016, the brand Mangools has been established. Mangools currently offers 4 SEO tools and there are 6 people in the team.

Tools[edit]

Mangools offers a package of 4 SEO tools. The business model is based on subscriptions.

KWFinder is a keyword research tool.[1] that helps users to find related keyword ideas with search volumes and keyword difficulty which is a calculation of hard it is to rank in organic search results[2] by using the keywords in website content[3][4].

SERPChecker is a Google SERP competitor analysis tool. Users can analyze search results and positions of their competitors with various SEO metrics.

SERPWatcher tracks keyword positions in organic search results and analyzes their overall impact on the estimated organic traffic[5]

LinkMiner serves as a tool for finding backlinks of competitors that can be replicated. It calculates the link strength and displays embedded website previews.

See also[edit]

  • Google search
  • Search engine optimization
  • Link building

References[edit]

  1. "10 Keyword Tools You Need to Know | SEJ". Search Engine Journal. 2016-07-13. Retrieved 2018-03-21.
  2. "Definitive – Best Keyword Research Tool to Determine Keyword Competitiveness – Authority Website Income". authoritywebsiteincome.com. Retrieved 2018-03-21.
  3. Escobedo, Joe. "How To Attract $4 Million In Client Revenue Through Content Marketing". Forbes. Retrieved 2018-03-21.
  4. How To Write Ebook and Make Money Selling Online: How to Write, Edit, Formatting, Publish, Promote and Sell your Ebook - A complete Guide. Paras Dhankecha. 2018-01-10. Search this book on Amazon.com Logo.png
  5. "Track keyword positions using SERPWatcher and stop wasting time with conventional rank trackers". siftery.com. Retrieved 2018-03-21.


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