Manu Kaushish
 | This biographical article is written like a résumé. (March 2026) |
Manu Kaushish is an Indian-American entrepreneur[1] and music executive.[2][3] living in San Francisco.[4]
Early life and education
Kaushish was born in New Delhi, India and graduated from Modern School. He is the grandson of D.C Kaushish who built India's first 70mm Cinema Hall in 1961.[5][6]
When Kaushish was in High School, he started one of India's first Bulletin Board systems (BBS) called Twilight Zone.[7][8] He then went on to study Computer Science at Michigan State University. While studying, he missed music from India and this inspired his early ventures in distributing Indian media content abroad.[9][10]
Professional career
Kaushish founded Divine Arts,[11][12][13] which was a key partner for Bollywood Studio Eros International and he was added to the executive team as SVP, New Media to build Eros's digital strategy including their online movie streaming platform.[14]
He brought Bollywood films to digital platforms such as Comcast, Time Warner, RCN, Cablevision and Cox and was responsible for the first YouTube monetization deal for Indian content for Eros's YouTube channel.[15]
He co-founded Nirvana Digital,[16][17] and served as its chief executive officer.[18][19][20]
In 2020, Nirvana Digital was acquired by Create Music Group[21][22][23][24] and Kaushish was added to Create's executive team as president, India. Create raised $165 million at a $1 billion valuation in 2024.[25]
Kaushish has also been involved in media production, including as a co-producer on the 2017 TV series Meet the Drapers.[26]
Kaushish has been a senior advisor at Atar Capital.[27]
Recognition/Awards
- Billboard's International Power Players (2022)[28]
- Billboard's International Power Players (2023)[29][30][31]
- Billboard's International Power Players (2024)[32]
- Billboard's Global Power Players (2025)[33]
- Billboard's Global Power Players (2026)[34]
References
- ↑ "US-based Create Music Group enters India, acquires Mumbai based Nirvana Digital". 2021-11-03. Retrieved 2026-03-12.
- ↑ Grant, Shawn (2025-10-10). "Dr. Zeus, Pressa, Lady Leshurr, and Deep Jandu Drop Global Punjabi Hip-Hop Anthem "Rider"". Retrieved 2026-03-12.
- ↑ "Manu Kaushish - Senior Advisor at Atar Capital". THE ORG. Retrieved 2026-03-13.
- ↑ Stassen, Murray (2021-11-02). "Create Music Group acquires India-based distribution and rights management firm Nirvana Digital". Music Business Worldwide. Retrieved 2026-03-13.
- ↑ "Making of a city". Hindustan Times. 2011-11-17. Retrieved 2026-03-13.
- ↑ "Manu Kaushish Spans Cultures Continents at Divine Arts". www.hacienda.org. Retrieved 2026-03-13.
- ↑ "Live Wire! BBS, Home Page, List of BBSes in India". www.bbsdocumentary.com. Retrieved 2026-03-13.
- ↑ Ramaiah, Chennupati K. (1995-01-01). "Bulletin Board System for Libraries". DESIDOC Bulletin of Information Technology. doi:10.14429/DBIT.15.4.3191.
- ↑ "Divine Arts Delivers India to the World". Hacienda Business Park. November 2014. Retrieved March 10, 2026.
- ↑ "Manu Kaushish: Positions, Relations and Network - MarketScreener India". in.marketscreener.com. Retrieved 2026-03-13.
- ↑ "Manu Kaushish Spans Cultures Continents at Divine Arts". www.hacienda.org. Retrieved 2026-03-13.
- ↑ "Manu Kaushish Spans Cultures Continents at Divine Arts". Hacienda Business Park. August 30, 2016. Retrieved March 10, 2026.
- ↑ Romero, Angel (2004-05-10). "Divine Arts Works with RealNetworks and Saregama for Digital Indian Music Downloads". worldmusiccentral.org. Retrieved 2026-03-13.
- ↑ Frater, Patrick (2008-02-26). "VOD is free on Eros' third platform". Variety. Retrieved 2026-03-13.
- ↑ "'Bollywood Channel' is YouTube partner". Hindustan Times. 2007-07-19. Retrieved 2026-03-13.
- ↑ "Create Music Group acquires Nirvana Digital". The Times of India. 2021-11-03. ISSN 0971-8257. Retrieved 2026-03-12.
- ↑ "Bollywood's Viral Videos".
- ↑ "CREATE MUSIC GROUP EXPANDS IN INDIA". www.hitsdailydouble.com. Retrieved 2026-03-12.
- ↑ "Nirvana Digital's Spiritual Mantra crosses 3 million subscribers - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2026-03-12.
- ↑ "Manu Kaushish Archives". Retrieved 2026-03-12.
- ↑ "Create Music Group acquires Nirvana Digital". The Times of India. 2021-11-03. ISSN 0971-8257. Retrieved 2026-03-13.
- ↑ magazine, adobo (2022-04-27). "Music: Billboard names Manu Kaushish of Create Music Group and Nirvana Digital in their 2022 International Power Players List". adobo Magazine Online. Retrieved 2026-03-12.
- ↑ Alper, Eric (2025-10-24). "Dr. Zeus, Pressa, Lady Leshurr, and Deep Jandu Unite for Global Punjabi Hip-Hop Anthem 'Rider'". That Eric Alper. Retrieved 2026-03-12.
- ↑ Willman, Jem Aswad,Chris (2021-11-06). "Music Industry Moves: Lamb of God's D. Randall Blythe, Coal Chamber's Dez Fafara Back Charity-Minded Cryptocurrency". Variety. Retrieved 2026-03-13.
- ↑ "Create Music Group raises $165 million investment round". Retrieved 2026-03-14.
- ↑ "Manu Kaushish". IMDb. Retrieved March 10, 2026.
- ↑ "Manu Kaushish - Senior Advisor at Atar Capital". THE ORG. Retrieved 2026-03-13.
- ↑ magazine, adobo (2022-04-27). "Music: Billboard names Manu Kaushish of Create Music Group and Nirvana Digital in their 2022 International Power Players List". adobo Magazine Online. Retrieved 2026-03-13.
- ↑ "Manu Kaushish Featured On The 2023 Billboard International Power Players List". Loudest. 2023-04-26. Retrieved 2026-03-13.
- ↑ "Manu Kaushish featured on the 2023 Billboard International Power Players List". Indian Television. February 26, 2026. Retrieved March 10, 2026.
- ↑ "Manu Kaushish features on the 2023 Billboard International Power Players list › Mediabrief.com". 2023-04-26. Retrieved 2026-03-13.
- ↑ Duffy, Thom (2024-04-29). "Billboard's 2024 International Power Players Revealed". Billboard. Retrieved 2026-03-13.
- ↑ Manu Kaushish (2025). "Grateful to Billboard for including me on the 2025 Global Power Players List (LinkedIn post)". Retrieved March 10, 2026.
- ↑ Stassen, Murray (2021-11-02). "Create Music Group acquires India-based distribution and rights management firm Nirvana Digital". Music Business Worldwide. Retrieved 2026-03-13.
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