Mark Ritson
| Mark Ritson | |
|---|---|
| Born | |
| 🏳️ Nationality | British |
| 🎓 Alma mater | Lancaster University, Wharton University |
| 💼 Occupation | Marketing expert, columnist and a professor |
Mark Ritson is a marketing expert, columnist and a former professor at the University of Minnesota, London Business School and the Melbourne Business School.[1][2][3][4][5]
Career[edit]
Ritson studied marketing at Lancaster University. After working for some time in London in the marketing sector, he continued his studies and earned a PhD in Marketing from Lancaster University and a Post Doctorate from the Wharton University in the United States.[6][7][8][9]
This gave Ritson the opportunity to start his academic career as an Assistant Professor at the University of Minnesota. He eventually taught at London Business School in 1999 and later at the Massachusetts Institute of Technology and the University of Melbourne. Although he spent many years teaching, much of his time was spent on moonlighting on various branding jobs.[10][11][12][13][14]
As a columnist, Ritson started his work at the Marketing Magazine eventually jumping to the more notable Marketing Week.[15][16][17][18][19]
In September 2017, Ritson started teaching Mini MBA classes on the Marketing Week.[20][21][22][23]
Mark Ritson has been noted to have numerous controversial debates with CEOs and peers on the topics of digital marketing and marketing as a whole.[24][25][26][27][28][29]
References[edit]
- ↑ https://www.ibsproduces.com/blog/category/branding/257633/mark-ritson-people-are-not-brands-no-not-even-me-marketing-week
- ↑ https://www.samboden.com.au/blog/2017/8/24/your-brand-is-not-what-you-think-it-is
- ↑ https://www.ft.com/content/eb0754c0-4cbf-11ea-95a0-43d18ec715f5
- ↑ https://andre-van-loon.tumblr.com/post/158887066858/mark-ritson-is-wrong-about-digital-marketing/amp
- ↑ https://www.abc.net.au/news/programs/the-business/2019-08-02/extended-interview-with-mark-ritson/11379992?nw=0
- ↑ https://www.marketingsociety.com/interviews/interview-mark-ritson
- ↑ https://www.campaignlive.co.uk/article/gary-vaynerchuk-wrong-wrong-wrong-wrong-wrong-media/1663992
- ↑ https://www.abaresearch.co.uk/single-post/2018/12/18/What%E2%80%99s-caught-our-attention%E2%80%A6
- ↑ https://www.brandknewmag.com/mark-ritson-how-influencers-made-my-arse-a-work-of-art/
- ↑ https://www.marketingsociety.com/interviews/interview-mark-ritson
- ↑ https://coyote.ca/wp/2018-11-20/ritson-on-vaynerchuk/
- ↑ https://the-message.ca/2019/11/08/mark-ritson-on-why-hes-ok-with-tv-but-welcomes-a-post-digital-world/
- ↑ https://www.newsworksnz.co.nz/insight/news-opinion/key-takeaways-from-mark-ritson-s-visit-to-new-zealand/
- ↑ https://www.wired.co.uk/article/coronavirus-share-prices
- ↑ https://www.marketingweek.com/mark-ritson-gary-vaynerchuk/
- ↑ https://www.moreaboutadvertising.com/2010/04/marketing-week-pinches-columnist-mark-ritson-from-marketing-maybe-theres-life-in-the-old-dog-yet/
- ↑ https://www.marketingweek.com/mark-ritson-haymarket-media-group-has-forgotten-that-marketing-comes-before-advertising/
- ↑ https://www.marketingweek.com/ritson-who-hurts-marketing-more/
- ↑ https://mumbrella.com.au/mark-ritson-maybe-youre-wrong-wrong-wrong-561490
- ↑ https://www.ibsproduces.com/blog/category/branding/257633/mark-ritson-people-are-not-brands-no-not-even-me-marketing-week
- ↑ https://www.marketingweek.com/mark-ritson-maybe-its-just-me-but-shouldnt-an-expert-in-marketing-be-trained-in-marketing/
- ↑ https://reefdigital.com.au/blog/effective-marketing-advertising-campaigns/
- ↑ https://www.ft.com/content/eb0754c0-4cbf-11ea-95a0-43d18ec715f5
- ↑ https://www.brandknewmag.com/mark-ritson-how-influencers-made-my-arse-a-work-of-art/
- ↑ https://www.research-live.com/article/opinion/the-great-debate-comes-down-to-evidence/id/5028832
- ↑ http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2018/08/20/why-i-am-right-you-are-wrong-is-bad-for-brands
- ↑ https://www.bmf.com.au/articles/news-the-top-effectiveness-rules/
- ↑ https://olddognewtricks.com/mark-ritson-marketers-are-clueless-about-media-effectiveness-heres-the-proof/
- ↑ https://adage.com/article/opinion/new-research-uncovers-biggest-differentiator-effective-marketing-bravery/2186146
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