Marla Messing
| Marla Messing | |
|---|---|
| Born | Marla Pearlstein |
| 🏳️ Nationality | American |
| 🎓 Alma mater | University of Michigan (BA) University of Chicago Law School (JD) |
| 💼 Occupation | CEO of USTA Southern California |
| Known for | FIFA World Cup and FIFA Women's World Cup |
Marla Messing (née Pearlstein; born 1964) is an attorney and American sports executive. She is known primarily for her work in soccer in the 1990s – first with the 1994 FIFA World Cup and as one of the original founders of Major League Soccer in 1995.[1] In 1996, Messing became president and chief executive officer of the committee that organized the 1999 FIFA Women's World Cup.[2] Since February of 2019, she has been the CEO of the USTA Southern California, one of the 17 sections of the United States Tennis Association.[3]
Career[edit]
Messing is a graduate of the University of Michigan (1983) and University of Chicago Law School (1986). She was a corporate attorney with Latham & Watkins before joining the 1994 FIFA World Cup Organizing Committee, initially as the Special Assistant to the Chairman and CEO, Alan Rothenberg, and eventually as the Executive Vice President of the Committee.[4] In 1995, Messing became senior vice president of Major League Soccer and one year later was appointed the President and CEO of the 1999 FIFA Women’s World Cup.[5] Following the 1999 FIFA Women’s World Cup, Messing became a soccer mom to her three children.[6] She returned to the world of sports in 2016 when she became a Vice President of the LA2024 Olympic and Paralympic Exploratory Committee,[7] [8] and helped the City of Los Angeles secure the 2028 Summer Olympics and Paralympic Games.[9]
1999 FIFA Women’s World Cup[edit]
When Messing took over the Women’s World Cup Organizing Committee, she along with then U.S. Soccer President, Alan Rothenberg, petitioned FIFA to allow them to move the event into several large, NFL-sized stadiums in major markets across the United States, instead of small soccer facilities along the East Coast,[10] including Giants Stadium in New Jersey, Foxboro Stadium outside of Boston, FedExField in suburban Maryland, Soldier Field in Chicago, Stanford Stadium in Palo Alto, Calif., and the Rose Bowl (stadium) in Pasadena, Calif.[11] [12] With the launching of Major League Soccer, and strong grassroots marketing, it was determined there would be sufficient excitement and ticket demand for the larger venues.[13] In June and July of 1999 the FIFA Women's World Cup became the largest women’s-only sporting event in history,[14] selling 650,000 tickets, including 90,185 tickets for the final match of the USA vs. China at the Rose Bowl.[15] [16] The tournament had a worldwide television audience of nearly 1 billion viewers, and more than 40 million viewers[17] in the United States for the Women’s World Cup Final.[18] Messing and the team was celebrated by the President of the United States Bill Clinton and First Lady Hillary Clinton with a ceremony honoring the team at the White House in July of 1999.[19] To commemorate the 20-year anniversary of the 1999 FIFA World Cup, a statue of Brandi Chastain and the 1999 U.S. Women's Soccer team was unveiled at the Rose Bowl in 2019. Messing was on hand, saying “Those women and their accomplishments will be forever immortalized on these grounds.”[20]
Netflix and HBO[edit]
On May 12, 2020, it was announced that Netflix had secured the rights to long-time New York Times sportswriter Jere Longman’s book, The Girls of Summer, which details the history of the 1999 U.S. Women’s National Team and the FIFA Women’s World Cup, to be developed into a feature film.[21] Messing will be the Executive Producer of the film along with Krista Smith and Jill Mazursky[22]. Messing can also be seen in HBO’s documentary, Dare to Dream,[23] which also covers the rise of the U.S. Women’s National Team and its victory in 1999.[24]
Honors and Civic Life[edit]
Messing has been recognized for her work in sports by the Sports Business Journal with the Champion in Sports Business Award and Female Executive of the Year Award. She has also been recognized by WISE – Women in Sports and Events, and Ad Age. Messing has served on the Boards of Directors of the Southern California Committee for the Olympic Games[25], the Los Angeles Sports Council[26] and Los Angeles Sports and Entertainment Commission[27], the U.S. Soccer Foundation, the 1999 FIFA Women's World Cup, and Brentwood School (Los Angeles). In 2019, City of Los Angeles Mayor Eric Garcetti appointed Messing to the Commission on the Status of Women.[28]
References[edit]
- ↑ Yannis, Alex. "SOCCER; Major League Soccer Gets Set for Unveilings". NY Times. Retrieved April 12, 2021.
- ↑ Longman, Jeri. "Soccer Women's World Cup at Giant's Stadium". NY Times. Retrieved April 12, 2021.
- ↑ "SOUTHERN CALIFORNIA: MARLA MESSING NAMED CEO OF USTA SOUTHERN CALIFORNIA". USTA Website News. Retrieved April 18, 2021.
- ↑ Frederick, Klein. "Marla Messing Looks to Get Her Kicks". The Wall Street Journal. Wall Street Journal. Retrieved April 17, 2021.
- ↑ Litterer, Dave. "The Year in American Soccer, 1995". Archived from the original on 2012-02-26. Retrieved April 15, 2021.
- ↑ Shipley, Amy. "No More Messing Around; She's Headed for Home". Washington Post. Retrieved April 10, 2021.
- ↑ "LA 2024 Appoints Messing, Tomozawa To Key Executive Roles". 2023 Olympic Bid News. GameBids.com. Retrieved April 22, 2021.
- ↑ "Marla Messing, '89, Appointed to Key Leadership Role at LA 2024". 2023 Olympic Bid News. The University of Chicago Law School. Retrieved April 23, 2021.
- ↑ Fischer, Ben. "Marla Messing led soccer's U.S. comeback; can she do the same for tennis?". Albany Business Review. Retrieved April 22, 2021.
- ↑ Vecsey, George. "Sports of The Times; Marketing, Tailgaters and Traffic". The New York Times. Retrieved April 23, 2021.
- ↑ Bell, Jack. "SOCCER: NOTEBOOK -- WOMEN'S WORLD CUP; A Trophy, A Song, Let's Play". The New York Times. Retrieved April 23, 2021.
- ↑ Crowe, Jerry. "Marla Messing's big thinking made Women's World Cup huge". The Los Angeles Times. Retrieved April 23, 2021.
- ↑ Longman, Jere. "Woman's World Cup: Beautiful Game Takes Flight". The New York Times. Retrieved April 22, 2021.
- ↑ "Records Crash As USA Rejoices". FIFA.com.
- ↑ "Records crash as USA rejoice". FIFA.com. Retrieved April 22, 2021.
- ↑ "Women's World Cup: All is Ready and the Stands are Full". FIFA.com. Retrieved April 22, 2021.
- ↑ Timm-Garcia, Jaide. "Women's World Cup: The match that changed women's football". CNN.com. Retrieved April 22, 2021.
- ↑ Bell, Jack. "SOCCER; ABC and ESPN to Show Women's World Cup". The New York Times. Retrieved April 24, 2021.
- ↑ "President Clinton's Remarks to the Women's World Cup Soccer Champions". The White House. Retrieved April 22, 2021.
- ↑ He, Eric. "Rose Bowl unveils Brandi Chastain statue commemorating 1999 World Cup team". Orange County Register. Retrieved April 22, 2021.
- ↑ Galuppo, Mia. "Netflix Plots Movie About 1999 U.S. Women's Soccer Team". The Hollywood Reporter. Retrieved April 16, 2021.
- ↑ West, Jenna. "Netflix to Develop Film About 1999 U.S. Women's World Cup Team". SI.com. Sports Illustrated.
- ↑ Amanda, N'Duka. "Netflix developing film about 1999 US Women's Soccer team". New York Post. New York Post. Retrieved April 22, 2021.
- ↑ Foy, Catherine. ""Dare to Dream: The Story of the U.S. Women's Soccer Team" – HBO Documentary". Soccer Politics. Duke University. Retrieved April 16, 2021.
- ↑ "Officers, Directors & Staff". The Southern California Committee for the Olympic Games. Retrieved April 16, 2021.
- ↑ "Officers and Directors". LA Sports. Retrieved April 16, 2021.
- ↑ "LASEC Advisory Board". Los Angeles Sports and Entertainment Commission.
- ↑ "Marla Messing/ Commission on the Status of Women/ Commission Appointment". LA City Clerk Connect.
Category:1964 births
Category:Living people
Category:Lawyers from Los Angeles
Category:FIFA officials
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