Matchify
 | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | |
| Founder 👔 | Murugavel Janakiraman |
Area served 🗺️ | |
| Owner | Matrimony.com |
| Members | |
Number of employees | |
| 🌐 Website | matchify |
| 📇 Address | |
| 📞 telephone | |
Matchify was an online dating service[1] app for Android, aimed at young Indian women[2]. It launched in April 2015 and shut down a year later.[3] It has been downloaded by over half a million users.[4][5]
The app allowed women users to communicate directly with other women, while men registered on the app can do so only when they get a ‘match’ to like them back.[6] The sign up process is more detailed and requires users to log in using their Facebook accounts for authenticity.
Matchify included verified profiles, 'secure chat' where women can initiate an interaction with men directly (unlike men who can do it until there's a mutual like), control over who can see profile and pictures, and abuse reporting and blocking. An anonymous chat feature was intended to help women initiate a chat in "Mask me" mode where the photo and complete profile details are kept anonymous. When they are comfortable, they can choose to reveal their identity. The 'React' feature is designed to let women know if the profile picture uploaded is genuine, by letting women ask men to upload instant selfies while on a chat.
The app was launched in April 2015 by Matchify Services Private Limited, which is owned by Matrimony.com[6] and shut down a year later[3], because it was not serving the intended purpose.
References[edit]
- ↑ https://www.thehansindia.com/posts/index/Relationship/2015-06-29/Dating-problems-Indian-women-face-turns-into-a-campaign/160251
- ↑ "Dating app iCrushiFlush raises pre-Series A funding from IDG Ventures". VCCircle. July 22, 2015.
- ↑ 3.0 3.1 Moorthy, Swathi (10 April 2017). "Matchmaking wins over dating apps". The Hindu Business Line. Retrieved 17 April 2020.
- ↑ https://play.google.com/store/apps/details?id=com.matchify
- ↑ https://www.medianama.com/2015/04/223-rishtey-is-now-passe-as-matrimony-com-gets-casual-and-buys-dating-app-matchify/
- ↑ 6.0 6.1 techcircle. "Matrimony.com unveils dating app Matchify". techcircle. Retrieved 4 April 2015.
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