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Matt Wallaert

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Matt Wallaert
Born (1982-05-06) May 6, 1982 (age 41)
Medford, Oregon, United States
Occupation
ResidenceNew York City, New York, United States
EducationSwarthmore College (BA)
Cornell University (PhD, withdrew)
Genre
SubjectApplied behavioral science, particularly to product design
Notable worksStart At The End: How to build products that create change
Website
mattwallaert.com

Download books of Matt Wallaert or buy them on amazon



Matt Wallaert is an American applied behavioral scientist, speaker, and author notable for popularizing the application of behavioral science to business and social challenges, his book Start At The End: How to build products that create change, and his involvement in tech-enabled companies. He was one of the first behavioral scientists in the Fortune 50[1] and proponents of the creation of the role of Chief Behavioral Officer,[2] which he later filled at Clover Health.[3]

He co-founded and exited several successful startups,[4] as well as co-created tools addressing social issues, including the gender pay gap (GetRaised),[5] gender angel investing gap (Salary or Equity),[6] and the promotion of male allyship (IAskedHer).

Personal Life[edit]

Matt Wallaert was born in Medford, Oregon in 1982 and then moved rurally when he was six years old. At age 17, he was selected to represent the United States at Li Po Chun United World College as a Davis Scholar, where he spent two years with students from more than 80 countries and learned to speak Mandarin Chinese.[7] He later attended Swarthmore College, graduating in three years with a BA in psychology and education.[8] He turned down social psychology PhD offers from Stanford University and Cornell University in favor of attending UC Boulder to study with Leaf Van Boven, but transferred to Cornell University when Van Boven took an appointment there. He dropped out of Cornell University after one year and has frequently stated that leaving academia was one of the best decisions of his life.[9][10]

Wallaert is known for wearing the same thing every workday and his loyalty to specific brands (including jeans and blazers from John Varvatos, socks from Darn Tough, and boots from Ariat) and for buying the majority of his clothing used.[11] He advises Goodwill Industries and has been vocal about the importance of Reduce and Reuse as key components of the waste hierarchy.

He has one child with former spouse DBT therapist Stefanie Sugar and advocates for the term co-parent as a method of emphasizing current, rather than past, relationship status.[12]

As a native Oregonian and first-generation college student, Wallaert has spoken at length about supporting rural communities and need for wealth redistribution. He is also an outspoken feminist and makes frequent appearances at the Grace Hopper Celebration of Women in Computing and other feminist events;[13][14][15] proceeds from his book Start At The End are donated to create an endowment at Swarthmore College to send underrepresented computer science students to industry events.[16] He supported Elizabeth Warren in the 2020 Democratic Presidential Primary.[17]

Wallaert current resides in Harlem.

Career[edit]

Wallaert started working at a young age and in a variety of jobs, beginning full-time at age 15 selling used books online; in college, he worked as a bouncer, tutor, computer helpdesk technician, psychology lab assistant, librarian, and janitor. After graduating from Swarthmore, he worked 80 hours a week as the Windows System Administrator and in a psych lab, paying off his entire student loan in one year. In 2014, Wallaert gave a TEDx talk in Utrecht about the experience, citing a Theodore Roosevelt quote as his motto: "Far and away the best prize that life has to offer is the chance to work hard at work worth doing." [18]

While at Cornell, Wallaert joined the advisory board of personal financial management startup Thrive and later joined as their head of Product, before their exit to LendingTree. As the Lead Scientist at Lending Tree, Wallaert began frequently appearing in popular press and spending increasing time on communicating the importance of science.[19][20][21] After leaving Lending Tree, he founded Churnless with Thrive founder Avinash Karnani and built GetRaised, which helped women earn over $3.2 billion in raises, before joining Microsoft as their first Behavioral Scientist[22], eventually becoming a Director at Microsoft Ventures. After leaving Microsoft, he joined unicorn healthcare startup Clover Health as the Chief Behavioral Officer.[23]

Speeches[edit]

The following is a partial list of Wallaert's speeches. Notably, Wallaert maintains a no-speaking-fee policy,[24] asking that honorariums instead be donated to local domestic violence shelters, and has been outspoken about the contribution of for-profit speakers to limiting the opportunities for underrepresented speakers to earn keynote slots.

Published Works[edit]

The following is a partial list of Wallaert's publications. He frequently collaborates with noted psychologist Barry Schwartz, who blurbed Wallaert's first book, Start At The End, saying “Matt Wallaert spends his time finding ways to help people make decisions that will enable them to live better lives, and in this book he shares how we all can. Start at the End is a clear, insightful, wise, and powerful book that will help anyone whose aim is to improve human welfare.” Wallaert has frequently referred to the two as having a close friendship and viewing Schwartz as a formative mentor.[32][33]

Books[edit]

  • Wallaert, Matt. (2019) Start At The End: How to build products that create change, Penguin Group, ISBN 978-0525534426 Search this book on .. Reviewed by Chad Comello in Booklist as "insight...instructive...pointlessly vulgar"[34]; blurbs by Sallie Krawcheck, Nir Eyal, Pip Coburn, and Barry Schwartz.[35]

Academic Articles[edit]

  • Wallaert, Matthew, Andrew Ward, and Traci Mann. "Explicit Control of Implicit Responses." Social Psychology (2010). [36]
  • Wallaert, Matthew, Andrew Ward, and Traci Mann. "Ask a busy person: attentional myopia and helping." Journal of applied social psychology 44.7 (2014): 505-510. [37]
  • Lowe, Michael R., et al. "The Power of Food Scale. A new measure of the psychological influence of the food environment." Appetite 53.1 (2009): 114-118. [38]
  • Ward, Andrew, et al. "Stepping up the pressure: Arousal can be associated with a reduction in male aggression." Aggressive Behavior: Official Journal of the International Society for Research on Aggression 34.6 (2008): 584-592. [39]
  • Ward, Andrew, Matthew Wallaert, and Barry Schwartz. "Who likes evolution? Dissociation of human evolution versus evolutionary psychology." Journal of Social, Evolutionary, and Cultural Psychology 5.2 (2011): 122. [40]

Interviews[edit]

The following is a partial list of interviews with Wallaert.

Audio Interviews[edit]

  • Masters in Business with Barry Ritholtz – Matt Wallaert Is on a 'Chief Behavioral Officer' Mission[41]
  • Outside In with Charles Trevail – To Change Behavior, ‘Start at the End’[42]
  • It's All Just a Bunch of BS – The Rising Role of the Chief Behavioral Officer[43]
  • The Product Science Podcast – The Matt Wallaert Hypothesis[44]
  • Broadmic – How Can We Use Tech To Correct Unconscious Bias[45]

Video Interviews[edit]

  • WHCC18 Interview Zone – Matt Wallaert, Clover Health[47]

References[edit]

  1. Tu, Janet (August 19, 2013). "Social scientists find story in data to attract more customers". Retrieved February 16, 2020.
  2. Ritholz, Barry (August 15, 2017). "Social scientists find story in data to attract more customers". Retrieved February 16, 2020.
  3. Small, Leslie (August 30, 2017). "New to Clover Health's C-suite: A chief behavioral officer". Retrieved February 16, 2020.
  4. "Tree.com Acquires Mint Competitor Thrive". February 6, 2009. Retrieved February 16, 2020.
  5. Torrieri, Marisa (October 16, 2014). "How To Get Over The 4 Common Fears That Hold People Back From Asking For A Raise". Retrieved February 16, 2020.
  6. Flynn, Kerry (October 14, 2016). "Salary or equity? This website wants to help you understand startup job offers". Retrieved February 16, 2020.
  7. Dunn, Nora (June 2010). "Study at High Schools Abroad that Celebrate Diversity". Retrieved February 16, 2020.
  8. Guarini, Ascanio (June 27, 2016). ""Be in love with your problem, not your solution."". Retrieved February 16, 2020.
  9. Charles Trevail (2019). "To Change Behavior, 'Start at the End'" (Podcast). Interbrand.
  10. Guarini, Ascanio (June 27, 2016). ""Be in love with your problem, not your solution."". Retrieved February 16, 2020.
  11. Indvik, Lauren (July 21, 2016). "As Secondhand Clothing Market Heats Up Online, Startups Shift Their Focus To Men". Retrieved February 16, 2020.
  12. Weiner, Chaya (September 12, 2019). ""Certainly the research is abundantly clear: contact with engaged, loving adults is key to child development, across every domain"". Retrieved February 16, 2020.
  13. "NYC.AnitaB.org's Male Ally Summit 2018". May 29, 2018. Retrieved February 16, 2020.
  14. "3 Days of Awesome Women: Grace Hopper Celebration 2018". November 1, 2018. Retrieved February 16, 2020.
  15. "Why I Told a Dude to Go to a Women's Conference". October 3, 2013. Retrieved February 16, 2020.
  16. "Tweet". twitter.com. April 28, 2019. Retrieved February 16, 2020.
  17. "Tweet". twitter.com. June 16, 2019. Retrieved February 16, 2020.
  18. Motivating to do work worth doing: Matt Wallaert at TEDxUtrecht. TED. 2014.
  19. Kamenetz, Anya (February 1, 2009). "Next-Gen Investing". Retrieved February 16, 2020.
  20. Goodman, Michelle (September 9, 2018). "As Workers Get Ax, Friendships Also Cut". Retrieved February 16, 2020.
  21. Greenstein, Howard (June 20, 2010). "Why Feedback and Filters are Necessary in Social Media". Retrieved February 16, 2020.
  22. Tu, Janet (August 19, 2013). "Social scientists find story in data to attract more customers". Retrieved February 16, 2020.
  23. Small, Leslie (August 30, 2017). "New to Clover Health's C-suite: A chief behavioral officer". Retrieved February 16, 2020.
  24. "MattWallaert.com Speaking". February 16, 2020. Retrieved February 16, 2020.
  25. Motivating to do work worth doing. TEDx. 2014.
  26. Virgin Disruptors 2016: Matt Wallaert. Virgin Disruptors. 2016.
  27. "Changing Minds: Behavioral Science for Designers". March 13, 2018. Retrieved February 16, 2020.
  28. "How men can play an active role in promoting gender equality and women's empowerment". March 7, 2019. Retrieved February 16, 2020.
  29. Matt Wallaert at Nibud 2019. Nibud. 2019.
  30. A Tale of Two Truths: Women are Terrible Savers (Until You Pay Them Fairly). IgniteNYC. 2013.
  31. "Why I Told a Dude to Go to a Women's Conference". October 3, 2013. Retrieved February 16, 2020.
  32. Barry Ritholtz (2019). "Masters in Business – Matt Wallaert Is on a 'Chief Behavioral Officer' Mission" (Podcast). Bloomberg.
  33. Charles Trevail (2019). "To Change Behavior, 'Start at the End'" (Podcast). Interbrand.
  34. "Booklist Review - Start At The End: How to build products that create change". booklistonline.com. Booklist. May 17, 2019. Retrieved February 16, 2020.
  35. "Start at the End: How to Build Products That Create Change". June 11, 2019. Retrieved February 16, 2020.
  36. Wallaert, Matthew and Ward, Andrew and Mann, Traci (2010). "Explicit Control of Implicit Responses". Social Psychology. Hogrefe Publishing.CS1 maint: Multiple names: authors list (link)
  37. Wallaert, Matthew and Ward, Andrew and Mann, Traci (2014). "Ask a busy person: attentional myopia and helping". Journal of applied social psychology. Wiley Online Library. 44 (7): 505–510.CS1 maint: Multiple names: authors list (link)
  38. Lowe, Michael R.; Butryn, Meghan L.; Didie, Elizabeth R.; Annunziato, Rachel A.; Graham, Thomas, J.; Crerand, Canice E.; Ochner, Christopher N.; Coletta, Maria C.; Bellace, Dara; Wallaert, Matthew (2009). "The Power of Food Scale. A new measure of the psychological influence of the food environment". Appetite. Elsevier. 53 (1): 114–118.
  39. Ward, Andrew and Mann, Traci and Westling, Erika H and David Creswell, J and Ebert, Jeffrey P and Wallaert, Matthew (2008). "Stepping up the pressure: Arousal can be associated with a reduction in male aggression". Aggressive Behavior: Official Journal of the International Society for Research on Aggression. Wiley Online Library. 34 (6): 584–592.CS1 maint: Multiple names: authors list (link)
  40. Ward, Andrew and Wallaert, Matthew and Schwartz, Barry (2011). "Who likes evolution? Dissociation of human evolution versus evolutionary psychology". Journal of Social, Evolutionary, and Cultural Psychology. NorthEastern Evolutionary Psychology Society. 5 (2): 122.CS1 maint: Multiple names: authors list (link)
  41. Barry Ritholtz (2019). "Masters in Business – Matt Wallaert Is on a 'Chief Behavioral Officer' Mission" (Podcast). Bloomberg.
  42. Charles Trevail (2019). "To Change Behavior, 'Start at the End'" (Podcast). Interbrand.
  43. "The Rising Role of the Chief Behavioral Officer" (Podcast). It's All Just a Bunch of BS. 2019.
  44. "The Matt Wallaert Hypothesis" (Podcast). The Product Science Podcast. 2019.
  45. "How Can We Use Tech To Correct Unconscious Bias" (Podcast). Broadmic. 2016.
  46. Matt Wallaert. United Nations. 2013.
  47. Matt Wallaert, Clover Health. World Healthcare Congress. 2018.
  48. Matt Wallaert. Zahn Innovation Center. 2016.
  49. How to make your customers do what you want. Shama TV. 2016.

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