MetrixLab
| MetrixLab Logo | |
| Founded | 1999 |
|---|---|
| Merger of | MarketTools |
| Type | Private |
| Headquarters | Rotterdam, Netherlands |
| Website | http://www.metrixlab.com |
MetrixLab are a market research agency founded in Rotterdam, The Netherlands. Providing analytics solutions and marketing research services, MetrixLab collect digital, mobile, social and big data in order to deliver insight.
Part of the Macromill Group,[1] MetrixLab provide consumer insights and analytics solutions to businesses all over the world. With research offices across the United States, Latin America, Asia and Europe,[2] MetrixLab serve brands in more than 90 countries worldwide.
History[edit]
MetrixLab was founded in Rotterdam, Netherlands, in 1999 by Jan Willem Gerritsen, Han de Groot & Maikel Willems.[3] The company expanded throughout Europe and later executed an acquisition of both CRM Metrix[4] and MarketTools,[5] establishing offices in France, the US, Latin America and Asia.
In 2014, MetrixLab announced a merger with Macromill,[1] Japan’s largest online research provider, and their associated companies which included Dentsu Inc. The new merger, which is operated under the Macromill group brand, was led by former MetrixLab CEO Han De Groot and Japan/Asia CEO Katsumi Konishi.[1] MetrixLab co-founder Jan Willem Gerritsen now acts as Executive Officer, managing the US, European and Latin America businesses. In October 2015, it was announced that Scott Ernst would succeed Han De Groot as Chief Executive Officer.[6]
In 2016, working under the Macromill Brand, MetrixLab operate 27 offices worldwide.[2]
Mergers & Acquisitions[edit]
Macromill – In 2014 MetrixLab and Macromill announced a merger between the 2 organisations, financial terms of the deal were not disclosed.[1]
Oxyme – In 2014 MetrixLab announced that it had acquired a majority stake in Oxyme, a global social media analytics company.[7]
RawData – In 2013 MetrixLab acquired RawData through its subsidiary MarketTools for an undisclosed price.[8]
MarketTools – In 2012 MetrixLab acquired San Francisco headquartered MarketTools as part of its Global Expansion Strategy.[5]
Precision Sample – In 2012, MetrixLab and Precision Sample announced that they had reached an agreement whereby MetrixLab would acquire a strategic ownership position within Precision Sample.[9]
CRM Metrix- In 2010 MetrixLab acquired Paris-based CRM Metrix as part of its Global Expansion Strategy.[4]
Quickwise – In 2006 MetrixLab acquired UK-based rival Quickwise for an undisclosed sum.[10]
Key Research & Achievements[edit]
Unilever Open Research Platform – In 2016, MetrixLab teamed up with the likes of Unilever, The MRS and other leading organisations, pledging to build an open research platform in order to address global development and sustainability challenges. Its vision is to generate and provide access to insights on global issues, which are intended to help governments, academics and NGOs.[11]
World Malaria Day Survey – In April 2016, MetrixLab teamed up with TTC Mobile to carry out a mobile survey destined for people in malaria hot spots such as Tanzania, Uganda and Kenya. The survey concluded that half the world lives with the threat of malaria every day. The findings from the survey clearly show that there is still work to be done in increasing people’s knowledge of malaria.[12]
College Costs: Kids' Expectations vs. Parents' Ability to Pay - In February 2016, MetrixLab teamed up with T Rowe Price to fulfil their annual Parents, Kids & Money Survey. The research found that 62% of children in the survey agreed with the statement: “I expect my parents to cover the cost of whatever college I want to go to.”, whereas, in reality, just 12% of parents said they would be able to pay the entire cost. The research shows that a great disparity exists between how much children think their parents will contribute to their college education and how much parents are actually able to do so.[13]
Recognitions & Awards[edit]
Deloitte Technology Fast 50 Award 2006 & 2007
Deloitte Technology Fast 500 EMEA 2009
Number 31 AMA Gold Top 50 Report
GRIT Top 50 Innovative MR Firms 2015 & 2016
References[edit]
- ↑ 1.0 1.1 1.2 1.3 "The MetrixLab/Macromill Merger Is a Massive Shakeup of the Market Research Industry".
- ↑ 2.0 2.1 "MetrixLab Office Locations".
- ↑ "Van den Ende & Deitmers takes stake in MetrixLab - Endeit Capital". Retrieved 2016-09-08.
- ↑ 4.0 4.1 "MetrixLab acquires CRM Metrix - Endeit Capital". Retrieved 2016-09-08.
- ↑ 5.0 5.1 Aquino, Judith (2012-07-09). "MetrixLab Snaps up MarketTools Research Solutions". Retrieved 2016-09-07.
- ↑ "Scott Ernst made Macromill CEO | News". Retrieved 2016-09-30.
- ↑ "MetrixLab Takes Big Stake In Oxyme". www.mediapost.com. Retrieved 2016-09-30.
- ↑ Murphy, Leonard (2013-07-25). "An interview with MetrixLab CEO Han De Groot on the RawData Acquisition". GreenBook. Retrieved 2016-09-07.
- ↑ "MetrixLab Acquires Strategic Ownership Position in Precision Sample. | Precision Sample". www.precisionsample.com. Retrieved 2016-09-07.
- ↑ "Daily Research News Online no. 5704 - MetrixLab Buys QuickWise". www.mrweb.com. Retrieved 2016-09-08.
- ↑ "Unilever announces partnership platform to help tackle global climate challenges". Retrieved 2016-09-07.
- ↑ "Ending malaria by increasing knowledge | TTC Mobile". 2016-05-24. Retrieved 2016-09-07.
- ↑ "College Costs: Kids' Expectations vs. Parents' Ability to Pay". Retrieved 2016-09-07.
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