|Cultural origins||early 2019, Mexico|
Mexiton (mexi·tone, mex·ee·tone), also known as Mexitón (Spanish), is a Mexican-American & Latin genre derived from Mexican, Urban, Cumbia and Reggeaton influences. Vocals include rapping and singing, typically in Spanglish. Although its musical genre is represented by Mexico, the genres birthplace was in major border-town San Diego, California, USA in 2018.
The word Mexitón (formed from the word Mexico plus the augmentative suffix -tón in Reggeaton) was first used in 2019 by artist-producer BOBBYSWXRLD aka "Bobby J" on several record releases, to describe a new Latin genre emerging from Mexico. Mexitón is infused with hip-hop and reggae rhythms that feature Spanglish rapping and singing. Spellings include: Mexiton and Mexitón.
Like Reggeaton, Mexitón music contains the use of explicit lyrics about drugs, violence, poverty, friendship, love and sex. It's urban and trap style beats at times cater to a younger Latin-American demographic. Mexitón was intended to be considered a club and mainstream genre of music.
Mexitón was first launched and distributed by record label MEXIVERSAL, also known as MEXIVERSAL MUSIC GROUP or MMG, in 2019.
Currently, artist such as BOBBYSWXRLD, EL LOBITO, JAZGABRIELLA, BJCOØK, KOZMO Æ, ELXZANDR, & MICKY COHEN are promoting Mexitón music as the new movement, "El Nuevo Movimiento", in Latin American pop culture.
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