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From EverybodyWiki Bios & Wiki
Type of site
Created byAnup Nair, Shailesh Kumar Jain
Launched2011; 10 years ago (2011)

Mirraw.com is an online marketplace that focuses exclusively on ethnic Indian products.[1] Mirraw was started in 2011 in Mumbai with an initial investment of 1 lakh rupees and to this day remains bootstrapped.[2]


Mirraw was started by Anup Nair and Shaillesh Kumar Jain, when the latter found it difficult to buy a saree for his mother in India while he was working in the US.[1] The other reason to quit their software jobs in United States and start an ecommerce venture is that they wanted to get into some venture that would have cash flow from early on. Mirraw was inspired by Etsy and initially focused only on imitation jewelry and later branched on to other ethnic Indian clothes.[2]

Current Profile[edit]

Today, they have 4,000 vendors listed on their platform and process over 1200 orders a day.[2] They now have over 200 employees and post growth rates of 300% per year.[3] They also claim to have over a quarter million listed products and over 3 million customers across the world.[4]

External links[edit]


  1. 1.0 1.1 "Ethnic products e-commerce startup Mirraw is a model of fiscal prudence". EconomicTimes.com. Retrieved 26 January 2018.
  2. 2.0 2.1 2.2 "How Ethnic Goods Marketplace Mirraw Went From INR1 Lakh To INR100 Cr The Bootstrapped Way". Inc42.com. Retrieved 26 January 2018.
  3. "Mirraw Is Working Towards Becoming India's Largest And Most Successful Ethnic Wear Store !". Techstory.in. Retrieved 26 January 2018.
  4. "This startup grew to Rs 100 crore in just 4 years, but its founders still ride scooters to work". Business Insider. Retrieved 1 February 2018.

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