Miss Astro Chinese International
The Miss Astro Chinese International Pageant (formerly known as Miss Malaysia Chinese International Pageant) is an annual beauty pageant solely organised by Astro, a leading cross-media operator with direct-to-home satellite television services in Malaysia, Brunei and Indonesia. This beauty pageant has marked its place in the local viewers' hearts since the year 1998. The winner of the pageant each year will be nominated by ASTRO to represent Kuala Lumpur in the Miss Chinese International Pageant, organised by TVB, which is held annually in Hong Kong around the Chinese New Year season.
For the year 2007, the organiser made changes to its competition which were quite uncommon for a beauty pageant contest. These included shooting personal video diaries for the contestants and including SMS voting. The final 13 were chosen, and they began shooting video with a series of activities. These activities included going to the beach, learning how to relax, acting, collaboration, participating in charity events, and getting diet advice.
The Miss Astro Chinese International Pageant Challenge, a separate challenge leading up to the actual finals, was introduced in 2007 and hosted by Angel Wong Chui Ling. This challenge consisted of 3 rounds in which contestants had to compete in various activities (catwalk, elocution etc.). If they failed, one contestant would usually be voted out by the contestants themselves. The process went on for months, until they had 10 contestants for the final. It is also believed that the prettiest contestant, No. 5, Annie Cheah, a model, was voted out in a controversial manner during the pre-final period.
As for the year 2008, ASTRO introduced a different format in determining the TOP 5 finalists; which was by combining both SMS votes and judging. Only the top 2 finalists with the highest SMS votes would automatically advance to the Top 5, while the other 3 spots would be filled by finalists with the highest scores accumulated during the finals (60%) and pre-liminaries judging (40%).
Past winners
Although without a long history, this annual event is deemed as one of the most successful local beauty pageants ever. Attracting more than 400 hopefuls yearly during the recruitment drive, the pageant offers fabulous prizes and an instant route to stardom for the delegates.
| Year | Winner | 1st runner-up | 2nd runner-up | 3rd runner-up | 4th runner-up |
|---|---|---|---|---|---|
| 1998 | Debbie Goh Seok Sim | Adeline Lim | Sally Ngoi | ||
| 1999 | Philomena Ho Jang Nee | Wong Fue Sze | Anne Lau | ||
| 2000 | Allysa Law Shiau Pyng | Lynn Lim Pey Ying | Angela Gan | ||
| 2001 | Angela Foo Sue Ee | Eunice Ng Choon Har | Ethel Cho | ||
| 2002 | Rachel Tan Weng Kam | July Lim Sze Chia | Tan Ling Ling | ||
| 2003 | Vivien Yeo Siew Hui | Melissa Tong Wei Chan | Sheyvin S'ng Seoh Chien | ||
| 2004 | Jolene Chin Yeng Mun | Felina Cheah Teck Yoong | Janelle Chin Voon Ping | ||
| 2005 | Annabelle Kong Pooi Yee | Emily Lim Pey Chi | Lim Yen Keun | Tiffanie Hong | Alexis Tea |
| 2006 | Novel Lim Siew Theng | Lam Mei Ling | Josephine Goh Lee Chen | Rachel Lai | Cally Poon |
| 2007 | Joanne Yew Hong Im | Tiffany Hew Wan Ting | Emily Poon Pek Ling | Chloe Lean Pek Luan | Christina Teh Shu Ping |
| 2008 | Kelly Tham Kar Lai | Lyn Lim Li Yee | Linaa Lim | Carine Choong Li Kuan | Queen Tan Woan Chiann |
| 2009 | Belle Theng Mei Yee | Katrina Ho Fooi Tin | Jane Tan Ai Hwa | Jean Thor Jean Nee | Joycelyn Kar Le Ling |
| 2010 | Emily Yap Yi Xiu | Vivien Cheng Yen Han | Karena Teo Huai Hoong | Isabel Tan Ja Chi | Tracy Cheong Sue Teng |
| 2011 | Lenna Lim | Kate Ng | Joey Chong | Vivienne | Evonne |
| 2012 | Denise Tan | Sammi Teo | Peggy Siau | Belle | Mico Lee Wei Ling |
| 2013 | Zhiny Ooi | Fancy Goh | Erica Tan | Carol Ong | Angelica Yap |
Special awards
| Year | Photogenic | Body Beautiful | Elegant | Congeniality | Fresh Look Beauty | Talent | Popularity |
|---|---|---|---|---|---|---|---|
| 1998 | Debbie Goh | Debbie Goh | |||||
| 1999 | Philomena Ho | ||||||
| 2000 | Law Shiau Pyng | Low Soo Kean | Lynn Lim Pei Yeng | Low Soo Kean | Law Shiau Pyng - Miss Beautiful Legs | ||
| 2001 | Angela Foo | ||||||
| 2002 | Rachel Tan | Emily Cheng | Ice Lai | Goh Ai Guin | July Lim | No award given | |
| 2003 | Vivien Yeo | Vivien Yeo | Vivien Yeo | Florence Hing | Vivien Yeo | Petula Low | |
| 2004 | Penny Tan | Penny Tan | Jolene Chin | Jolene Chin | No award given | Jayne Chan | |
| 2005 | Annabelle Kong | Emily Lim | Emily Lim | Tiffanie Hong | No award given | Alexis Tea | |
| 2006 | Novel Lim | Lam Mei Ling | No award given | Goey Yu Thing | No award given | Lam Mei Ling | |
| 2007 | Naomie Lam | Goh Yen Yen | No award given | Sharon Beh | No award given | Tiffany Hew | |
| 2008 | Renee Goh See Ming | Lyn Lim Li Yee | No award given | Felicia Ku Hoi Shan | No award given | Kelly Tham | |
| 2009 | Katrina Ho Fooi Tin | Belle Theng Mei Yee | No award given | Christine Yong Sook Yee | No award given | Jane Tan Ai Hwa | Joycelyn Kar Le Ling |
| 2010 | Tracy Cheong Sue Teng | Vivien Cheng Yen Han | No award given | Isabel Tan Ja Chi | No award given | Emily Yap Yi Xiu | Tracy Cheong Sue Teng |
| 2011 | Lenna Lim | Kate Ng | No award given | Sophie | No award given | Joey Cheong | No award given |
| 2012 | Denise Tan | Peggy Siao | No award given | Celine | No award given | Denise Tan | No award given |
International pageant (Miss Chinese International Beauty Pageant)
Placement at Miss Chinese International
| Year | Representative | Award |
|---|---|---|
| 1997 | Wendy Giam | Miss Congeniality |
| 1998 | Joey Tan | Top 5 Finalists |
| 1999 | Debbie Goh | Top 5 Finalists |
| 2000 | Philomena Ho | No Placement |
| 2001 | Law Shiau Pyng | Top 5 Finalists |
| 2002 | Angela Foo | 2nd runner-up |
| 2003 | Rachel Tan | Miss Chinese International |
| 2004 | Vivien Yeo | Top 5 Finalists |
| 2005 | Jolene Chin | Miss Congeniality |
| 2006 | Annabelle Kong | 2nd runner-up & Miss Congeniality |
| 2007 | Novel Lim | No Placement |
| 2008 | Joanne Yew | No Placement |
| 2009 | Kelly Tham | No Placement |
| 2010 | Belle Theng | 1st runner-up & Miss Oriental Charm |
| 2011 | No competition | |
| 2012 | Emily Yap | No Placement |
| Lenna Lim | 2nd runner-up, Miss Cosmopolitan and Asia-Pacific Region Glamour Award | |
| 2013 | Denise Tan | 1st runner-up |
| 2014 | Zinny Ooi | Top 5 finalists |
| 2015 | Anjoe Koh | Top 5 finalists and Best National Costume Award |
| 2016 | Janice Choong | No Placement |
External links
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