MoVoxx
| Private | |
| ISIN | 🆔 |
| Industry | Mobile Advertising |
| Founded 📆 | 2006 |
| Founder 👔 |
|
| Headquarters 🏙️ | , |
Area served 🗺️ | |
| Products 📟 | Mobile Advertising Network Publisher Monetization SMS Gateway |
| Members | |
Number of employees | |
| 🌐 Website | www.movoxx.com |
| 📇 Address | |
| 📞 telephone | |
MoVoxx is a mobile advertising company that creates interactive ads, that are under opt-in SMS content. MoVoxx provides marketers with access to a mobile audience by partnering with SMS content publishers who send out mass text messages to consumers. MoVoxx uses its ad placement to engage in demographic, contextual, and device targeting. The interactive advertisements include SMS Reply, Click to WAP, Click to Video, Click to Buy, and Click to X (formerly Twitter).[citation needed]
MoVoxx was merged with Adenyo, an international mobile marketing company, in May 2010.[1] The combined company was then acquired by Motricity (Nasdaq:MOTR) for $100M.[2][3]
Alec Andronikov (CEO)[4] and Derek Merrill were co-founders of MoVoxx.
See also[edit]
References[edit]
- ↑ Kincaid, Jason (2010-05-10). "Mobile Marketing Firm Adenyo Acquires MoVoxx". Retrieved 2010-05-17.
- ↑ "Motricity acquires Adenyo for $100M to expand customer base". www.mobilemarketer.com. Retrieved 2018-06-01.
- ↑ "Motricity Completes Acquisition of Adenyo, Integrates Mobile Advertising, Marketing and Analytics Into the mCore Platform". msnbc.com. 2011-04-14. Retrieved 2018-06-01.
- ↑ "Alec Andronikov: Executive Profile & Biography - Bloomberg". www.bloomberg.com. Retrieved 2018-06-01.
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