Ansira
Ansira is a data and technology-driven marketing agency that focuses on managing local customer activation and customer experience management for many Fortune 500 brands across categories like Automotive, Retail, Restaurant Hospitality, Consumer Packaged Goods, Retail Finance, Healthcare, and Technology.[1] Ansira is one of the largest remaining independent Advertising Agencies in the United States and is majority owned by Advent International, one of the world’s largest and most experienced global private equity investors.[2]
| Private | |
| ISIN | 🆔 |
| Industry | Advertising, Marketing |
| Founded 📆 | 1919 |
| Founder 👔 | |
| Headquarters 🏙️ | Downtown St. Louis, Dallas |
Number of locations | 14 |
Area served 🗺️ | Worldwide |
Key people | Daina Middleton (CEO) |
| Members | |
Number of employees | 800+ |
| 🌐 Website | ansira.com |
| 📇 Address | |
| 📞 telephone | |
Corporate History[edit]
Ansira formerly NSI Marketing Services is a privately held marketing and advertising company with co-headquarters in Downtown St. Louis[3] and Dallas. NSI Marketing Services, which had been functioning in the industry since 1919, acquired Razor and rebranded itself as Ansira in 2011 after NSI and Razor merged.[4][5][6]
From 2000 to 2011 the company grew from 50 employees to 450 and expanded from one to eight offices.[7] A major factor in that growth was the 2009 acquisition of CoAMS, Inc., established in 1982, which had more than 100 employees and a client roster of more than 50 Fortune 1000 companies.[8]
In 2011, NSI acquired Razor, a marketing strategy and customer engagement agency based in Dallas.[9][10]
In 2012, KRG Capital, a Denver-based private equity firm made an investment in Ansira.[11][12]
In October 2015, Ansira acquired SQ1, a digital marketing and analytics agency based in Dallas for about $55 million.[13][14]
Then, in December 2016, Advent International purchased Ansira from KRG capital, who exited as a result of the sale.[15]
In September 2017 Advent and the Ansira Board of Directors appointed former Performics CEO and author (Marketing in the Participation Age, 2012; Grace Meets Grit, 2016) Daina Middleton to the CEO post, the first woman to lead Ansira in its 100-year history.[16][17]
In June 2018, Ansira acquired software as a Service (SaaS)-based platform Brand Protection Agency (BPA) based in Dallas, Texas.[18][19]
In October 2018, Ansira acquired Adobe solutions provider, Defakto, based in Dallas, Texas.[20][21]
References[edit]
- ↑ "Ansira CEO Daina Middleton Builds Fast-Growing Brand-To-Local Business Service".
- ↑ "Get to Know the 15 Largest Independent Ad Agencies in the U.S."
- ↑ "Inc. 5000 Ansira". Inc. magazine. Retrieved 8 March 2016.
- ↑ "NSI rebrands as Ansira post-Razor acquisition". DMNews.com. Retrieved 8 March 2016.
- ↑ "Moosylvania Buys The Loud Few, NSI Becomes Ansira". MediaPost Communications. Retrieved 8 March 2016.
- ↑ "NSI Marketing Services Buys Analytics Shop Razor". Advertising Age. Retrieved 8 March 2016.
- ↑ Mark Mantovani checks his ego to lead growth for NSI Marketing, Smart Business, July 5, 2011.
- ↑ "NSI Marketing buys CoAMS". American City Business Journals. Retrieved 8 March 2016.
- ↑ "NSI Marketing Services acquires RAZOR". American City Business Journals. Retrieved 8 March 2016.
- ↑ "NSI Marketing Services Buys Lead Gen Provider Razor". Gigaom. Retrieved 8 March 2016.
- ↑ "KRG Capital Partners invests in marketing agency Ansira Partners". Advertising Age. Retrieved 8 March 2016.
- ↑ "Ansira Receives Private Equity Investment from KRG Capital Partners". FinSMEs. Retrieved 8 March 2016.
- ↑ "Ansira Acquires SQ1, The Conversion Optimization Agency". PR Newswire. Retrieved 16 October 2015.
- ↑ "Ansira makes $55 million acquisition". St. Louis Business Journal. Retrieved 8 March 2016.
- ↑ "Advent completes Ansira acquisition".
- ↑ "Ansira Appoints Daina Middleton CEO".
- ↑ "Ansira Chief Daina Middleton On Being A Female CEO: 'It's Not About A Paycheck, But Being In A Position To Make Change'".
- ↑ "Ansira Acquires Brand Protection Agency(BPA) to Better Manage Online Reseller Channels". ReadITQuik. Retrieved 2018-06-08.
- ↑ "Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)". martechseries.com. Retrieved 2018-06-08.
- ↑ "Ansira acquires leading Adobe solutions provider, Defakto, headquartered in Dallas". PRNewsWire. Retrieved 2019-01-02.
- ↑ "Defakto acquired by Ansira". Crunchbase. Retrieved 2019-01-02.
External links[edit]
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