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Mogra Designs

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Mogra Designs
Mogra Designs Store.jpg
The Mogra Designs logo in use since 2014
Mogra Designs' store at HSR Layout, Bengaluru.
Private
ISIN🆔
IndustryTextile, fashion
Founded 📆3 July 2014 in Pune, Maharashtra
Founder 👔
Headquarters 🏙️,
Bengaluru, Karnataka
,
Area served 🗺️
Worldwide
OwnerHitesh Shah
Members
Number of employees
ParentTamasq Pvt. Ltd.
🌐 Websitemogradesigns.com
📇 Address
📞 telephone

Mogra Designs (meaning "Arabian Jasmine" in Hindi) is an Indian clothing brand founded in 2014. Based in Bengaluru, it specializes in Indo-Western clothing for women.[1] It was owned and operated by NIFT designer, Sheena Roy, until it was acquired by Tamasq Private Limited in 2017.[2]

History

Mogra Designs was founded on 3 July 2014 by Sheena Roy.[3] In October 2017, it was bought by Tamasq Private Limited, a slow fashion company run by CEO, Hitesh Shah[4]. The brand operated out of a workshop in Pune prior to 2018 when Mogra Designs moved to Bengaluru.[5] It opened its first walk-in retail store in 2021 and is located on 27th Main Road, Sector 1 in HSR Layout where it has been since 2022.[6]

The logo of Mogra Designs was created by Carishma Roy in 2014.[7] In India, the 'mogra' flower is a symbol of purity, romance and femininity.[8] The outer petals of the logo are a representation of the petals of the flower. The circular pattern in the middle is inspired by the Sri Yantra, a Mandala in the Rig Veda. The inverted triangle represents female power and the dot acts as the physical world and everything uniting it.[9]

Products

Mogra Designs focuses on Indo-Western clothing made with a variety of Indian fabrics. These include silk, wool and cotton. The fabrics are embellished with a wide assortment of techniques and decorations. Some of them are hand embroidery, dyeing, hand block printing, and handmade pompoms. The brand offers a variety of dresses, jackets, lehengas, tops, coord sets, sarees and other accessories[10]. Many celebrities have worn Mogra Designs like Taapsee Pannu[11], Rashmika Mandanna (in the Hindi language song “Top Tucker” including Badshah)[12][13], Saba Azad (who modeled for the brand)[14], Malavika Mohanan[15], Patralekha[16], Trisha Krishnan[17], Sobhita Dhulipala[18][19], Naina Bhan[20], Gauhar Khan[21] and Apeksha Porwal[22]

Affiliated Brands

Brands affiliated with Mogra Designs include TAMASQ, Qurcha, Mogra Living and Blue Gulmohar.

References

  1. "Official Website". Mogra Designs. Retrieved 2023-04-23.
  2. "Sheena Roy (old article)". thecompanycheck.com. Retrieved 2023-04-23.
  3. Easyleadz. "Sheena Roy - phone & email - Mogra Designs - Founder And Director". www.easyleadz.com. Retrieved 2023-04-23.
  4. "Hitesh Shah, Tamasq". LinkedIn. Retrieved 2023-04-23.
  5. Easyleadz. "Sheena Roy - phone & email - Mogra Designs - Founder And Director". www.easyleadz.com. Retrieved 2023-04-23.
  6. "Mogra Designs Address". Google Maps. Retrieved 2023-04-23.
  7. "Logo of Mogra". behance.net. Retrieved 2023-05-02.
  8. "Symbolism of Indian Flowers". Thursd. Retrieved 2023-05-02.
  9. "Bindu – Dot Or Point – Representing Mother Goddess Shakti". Retrieved 2023-05-02.
  10. "Mogra Designs | LBB". LBB, Delhi-NCR. Retrieved 2023-04-27.
  11. Denise (2015-01-30). "Taapsee Pannu's Royal Look In Mogra". boldsky.com. Retrieved 2023-04-23.
  12. Top Tucker Song | Uchana Amit | Ft. | Badshah, Yuvan Shankar Raja, Rashmika Mandanna | Jonita Gandhi, retrieved 2023-04-23
  13. "Mogra Designs on Instagram: @qurcha 's quirky accessories for music album #toptucker which has already crossed 35 million views so far". Instagram. 2021-02-20. Retrieved 2023-04-23.
  14. Designs, Mogra. "Hand Block Printed Floral Indian Lehenga Set in Cotton". Mogra Designs. Retrieved 2023-04-23.
  15. "Mogra Designs on Instagram: "@malavikamohanan_ in our Rosewood Lehenga set". Instagram. 2021-10-14. Retrieved 2023-04-23.
  16. "Mogra Designs on Instagram: @patralekhaa in our Lavender Floral Maxi Skirt and Top Set". Instagram. 2021-10-19. Retrieved 2023-04-23.
  17. southindiafashion (2015-08-20). "Trisha Krishnan in Long Skirt and Crop Top". South India Fashion. Retrieved 2023-04-27.
  18. "Sobhita, Vicky Kaushal Interview". Google. Retrieved 2023-05-28.
  19. "Sobhita Dhulipala". blogtobollywood.com. Retrieved 2023-05-28.
  20. Designs, Mogra. "Handcrafted Bandhani Fit & Flare Dress". Mogra Designs. Retrieved 2023-05-28.
  21. Designs, Mogra. "Handwoven Cotton Ikat Pleated Dress in White & Black". Mogra Designs. Retrieved 2023-05-28.
  22. "Mogra Designs on Instagram: @apeksha_porwal giving all the dreamy vibes in our Lehenga Set". Instagram. 2022-06-17. Retrieved 2023-04-23.

External Links

  1. "Official Website", Mogra Designs
  2. "Parent Company Website", TAMASQ
  3. "Qurcha Website", Qurcha



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