Molly Miao
| Molly Miao | |
|---|---|
| Native name | 苗苗 |
| Born | |
| 💼 Occupation | Business executive |
| 👔 Employer | Shein |
| Known for | Co-founding Shein |
| Title | Chief operating officer (COO) |
Molly Miao (Chinese: 苗苗[1]) is a Chinese business executive best known as a co-founder of the fast-fashion retailer Shein. She has held senior leadership roles at the company, including chief marketing officer (CMO) and, by 2023, chief operating officer (COO).[2][3]
Career
Miao is one of four co-founders of Shein alongside Chris Xu (also known as Xu Yangtian), Maggie Gu and Henry (Tony) Ren.[4] In the mid-2010s, the founders expanded Shein’s early wedding-dress focus into broader apparel categories as the business scaled internationally.[2]
Shein’s own materials identify Miao as the company’s chief marketing officer during the period when it publicised its “agile” digital supply chain and small-batch, test-and-scale merchandising model.[5] Subsequent business press reporting in late 2023 described her as chief operating officer.[3]
In July 2023, CEO Chris Xu promoted co-founder Miao to chief operating officer; following an internal reorganization, leaders of the Supply Chain Center and the Product Center reported to her, and a new Category Center (formed from non-apparel categories) was placed under her management.[6][7] Coverage at year-end 2023 likewise described Miao as a core member of Shein’s top management overseeing market operations.[8]
At a mid-year meeting in August 2024 Miao announced a pilot to make the Product Center, Category Operations Center and Global Operations Center operate with profit-and-loss accountability, with a broader rollout targeted for 2025.[9][10]
In November 2024, 'aijing reported leadership changes at Shein’s Fulfillment & Textile Innovation Center (FTIC), stating that the new general manager would report to Miao as COO after core supply-chain functions were transferred into the Product Center earlier that year.[11]
Chinese business reports have described Miao’s COO remit as encompassing Shein’s Operations Center (including traffic acquisition/distribution and third-party marketplace seller management) as well as oversight of the Product Center and FTIC.[12][11]
Public profile
Because Shein and its leadership have historically kept a low media profile, independently verifiable biographical details about Miao are limited. Major international outlets have nonetheless identified her as a key member of the founding team and senior management.[4][2] In September 2023, commenting on Shein’s additional ESG funding commitments, Miao said: "At Shein, we aim to empower our different stakeholder communities with the tools, capabilities and funding to improve and change lives, whether in their personal or professional capacity," adding that the fund would help communities "grow alongside the company, toward a more equitable future".[13]
Recognition
In 2024, Fortune China included Miao in its annual list of the Most Powerful Women in Business.[14]
See also
- Chris Xu
- Shein
References
- ↑ "创始人曾被前合伙人指责道德败坏，快时尚巨头希音为何能崛起如此之快". Caus. 9 May 2022. Retrieved 12 September 2025.
- ↑ 2.0 2.1 2.2 Lu, Shen (8 December 2023). "The World's Most Anonymous CEO Is About to Take Center Stage". Caus. Dow Jones & Company. Retrieved 12 September 2025.
- ↑ 3.0 3.1 Loeb, Walter (11 December 2023). "Shein, Global Fashion Manufacturer, Will Go Public In 2024". Forbes. Forbes Media. Retrieved 12 September 2025.
- ↑ 4.0 4.1 Yang, Jing (28 October 2022). "Fast-Fashion Juggernaut Shein's Sales Close In on Zara, H&M". The Wall Street Journal. Dow Jones & Company. Retrieved 12 September 2025.
- ↑ "Next Season's Hottest Trend: An Agile Supply Chain". SHEIN Group – Newsroom. Singapore: SHEIN Group. 10 January 2022. Retrieved 12 September 2025.
- ↑ 代, 润泽 (20 July 2023). "谁在帮许仰天run SHEIN". 搜狐. 搜狐. Retrieved 12 September 2025.
- ↑ "谁在帮许仰天run SHEIN". 新浪科技. 新浪. 21 July 2023. Retrieved 12 September 2025.
- ↑ 覃, 毅 (31 December 2023). "许仰天的强势班底，控盘4700亿希音". 21世纪经济报道. 21财经APP. Retrieved 12 September 2025.
- ↑ "独家｜增长放缓，SHEIN调整步调". 财经. 新浪. 7 December 2024. Retrieved 12 September 2025.
- ↑ "增长放缓，SHEIN调整步调". 凤凰网财经. 凤凰网. 7 December 2024. Retrieved 12 September 2025.
- ↑ 11.0 11.1 "独家｜SHEIN创始团队成员任晓庆出任首席风险官". 财经. 《财经》客户端. 13 November 2024. Retrieved 12 September 2025.
- ↑ "《财经》杂志披露SHEIN近年高管人事变动情况". 东方财富财富号. 东方财富. 11 December 2024. Retrieved 12 September 2025.
- ↑ Cheng, Yu (15 September 2023). "Shein commits $85m to multiple groups in need". China Daily. China Daily. Retrieved 12 September 2025.
- ↑ "2024年《财富》中国最具影响力的商界女性". 财富中文网. 财富媒体. 11 October 2024. Retrieved 12 September 2025.
Further reading
- Vara, Vauhini (4 May 2022). "Fast, Cheap, and Out of Control: Inside Shein's Sudden Rise". Wired. Condé Nast. Retrieved 12 September 2025.
- "The World's Most Anonymous CEO Is About to Take Center Stage". The Wall Street Journal. Dow Jones & Company. 8 December 2023. Retrieved 12 September 2025.
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