Muscle & Strength India
| Private | |
| ISIN | 🆔 |
| Industry | Health supplements, Fitness retail |
| Founded 📆 | 2018 |
| Founder 👔 | Praveen Chirania |
| Headquarters 🏙️ | , New Delhi , India |
Area served 🗺️ | India |
Key people | Praveen Chirania (Managing Director) |
| Members | |
Number of employees | |
| 🌐 Website | muscleandstrength.in |
| 📇 Address | |
| 📞 telephone | |
Muscle & Strength India is a health supplement retail company headquartered in New Delhi. It was founded in 2018 by entrepreneur Praveen Chirania and operates through a network of franchise outlets across multiple Indian cities.
History
The company launched its first store in 2018. By 2021, it had announced plans to expand nationwide with a target of 100 stores through franchising.[1]
In 2022, the company expanded further in north India, opening stores in cities like Chandigarh, Lucknow, and Ludhiana.[2][3]
Activities
Muscle & Strength India operates as a multi-brand retailer of health and fitness supplements. It sells imported and domestic brands, as well as its own line of products. The company also collaborates with athletes and influencers in its marketing campaigns.[4]
In 2025, its founder publicly called for a reduction in India’s GST on health supplements, advocating for broader accessibility.[5]
References
- ↑ "Muscle & Strength India eyes to open 100 stores by next year". The Times of India. 20 November 2021. Retrieved 16 April 2025.
- ↑ "Muscle & Strength to add 20 more stores in north India by next year". Business Standard. 15 November 2022. Retrieved 16 April 2025.
- ↑ "Muscle & Strength India expands to new cities in North India". Financial Express. 8 November 2022. Retrieved 16 April 2025.
- ↑ "Muscle & Strength India signs fitness influencer Tarun Gill as ambassador". BW Marketing World. 28 January 2023. Retrieved 16 April 2025.
- ↑ "Union Budget 2025: Expect Modi govt to reduce GST on health supplements". Deccan Herald. 30 January 2025. Retrieved 16 April 2025.
External links
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