Digital Vidya

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Digital Vidya
File:Digital Vidya Company Logo.png
Type of businessPrivate
Available inEnglish
FoundedNovember 2009 (2009-11)
HeadquartersNew Delhi, India
Founder(s)Pradeep Chopra
Kapil Nakra
CEOPradeep Chopra
IndustryOnline education
Online training
E learning
ProductsDigital Marketing Certification
Employees11-50
Websitewww.digitalvidya.com
Current statusOnline

Digital Vidya, an IIT Delhi alumni startup based in New Delhi, India,[1] is one of India's largest digital marketing training companies.[2][3] The company trains Microsoft's and Google's partners in India, and also partners with the Indian government in support of the Vskills certification and testing program.

History[edit]

Digital Vidya was started in 2009 as a self-funded company by IIT-Delhi alumni and serial entrepreneurs Pradeep Chopra and Kapil Nakra.[4] The two had been working together since 2000, having realized the power of digital media through the sale of an earlier venture using search engine optimization (SEO). After giving friends informal digital marketing advice, they decided to create a formal training program, which became Digital Vidya.[1]

In 2015, Digital Vidya acquired Digital Academy India, a competitor founded in August 2012.[4]

As of January 2016, Digital Vidya had trained over 12,000 professionals and students across Asia[5] by conducting more than 700 digital marketing training programs.

In February 2016, the company launched a marketing helpline called Ask Digital Vidya, an online collaborative community designed to mentor and assist other digital entrepreneurs.[6]

Courses[edit]

The company's primary digital marketing course qualifies students as Certified Digital Marketing Masters (CDMM). The program is operated in conjunction with the Indian Government's Vskills certification and testing program.[7]

In 2015, the company began training entrepreneurs and product managers in growth hacking.[8] The company also offers various other certification courses in areas such as search marketing and social media marketing, and social media/digital marketing workshops.[1]

Clients[edit]

The company partnered with Microsoft India and Google to train their India-based resellers and partners to better sell their services, using digital marketing.[9][10] In additional to custom training programs targeting individuals, Digital Vidya has also conducted over 150 customized in-house digital marketing training programs for organizations such as GE, Philips, Dabur, Cisco, SAP, Pernod Ricard, Citibank, Intuit, Cognizant, EY, Sony, Times Internet, Viacom18 and Accenture.[10]

References[edit]

  1. 1.0 1.1 1.2 "IIT Delhi Alumni Startup 'Digital Vidya', Asia's Leading Digital Marketing Education Firm". Indian Web2.
  2. "Pradeep Chopra, CEO Digital Vidya". The Wall Street Journal.
  3. "Specialise in social media - The Hindu". The Hindu.
  4. 4.0 4.1 "Digital Vidya buys Digital Academy India". Business Standard News.
  5. "Delhi Based Digital Marketing Training Company Digital Vidya Acquires Digital Academy India - Inc42 Magazine". Inc42 Magazine.
  6. "Digital Vidya Launches Marketing Helpline Platform - Ask Digital Vidya". inc42.com. 2016-04-29. Retrieved 2016-05-24.
  7. "Digital Vidya acquires Digital Academy India". exchange4media.com. 2015-05-20. Retrieved 2016-04-04.
  8. "Is Growth Hacking the New Growth Frontier?". entrepreneur.com. 2016-01-30. Retrieved 2016-05-24.
  9. "Digital Vidya partners with Microsoft India". afaqs.com. 2015-03-26. Retrieved 2016-05-24.
  10. 10.0 10.1 "Digital Vidya Partners with Google to Train its Partner Agencies". afaqs.com. 2014-11-14. Retrieved 2016-05-24.


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