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Nathan Love (company)

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Nathan Love (company)
File:Nathan Love Logo.jpg
Private corporation
ISIN🆔
Industry
  • Animation
  • advertising
  • entertainment
Founded 📆2007; 17 years ago (2007) in New York City, United States
Founders 👔
  • Joe Burrascano
Headquarters 🏙️, ,
United States
Area served 🗺️
Members
Number of employees
🌐 Websitenathanlove.com
📇 Address
📞 telephone

Nathan Love is an Animation Production Studio headquartered in New York City.

History[edit]

Nathan Love was founded in 2007 by Joe Burrascano in New York City. In 2015, Aardman Animations bought the majority share of Nathan Love, announcing the merger with a short film called ‘Introducing: Aardman Nathan Love.’[1] In 2019, Aardman Nathan Love regained majority ownership and rebranded back to Nathan Love.

Productions[edit]

Nathan Love animated a series of station IDs for NBC with inspiration from the 1993 IDs created by the animation production studio, Spumco.[2][3]

In 2013, Nathan Love, in partnership with Kellogg’s and Leo Burnett, transitioned the Kellogg’s Froot Loops mascot Toucan Sam into an all 3D world.[4]

Nathan Love completed their first Super Bowl commercial in partnership with Cline Davis Mann, BODEGA, and Link9 in 2016.[5]

Nathan Love animated a CG Lebron James in a distinctive stop motion style for Sprite Cranberry in 2017. The holiday commercial titled ‘Thirstiest Time of the Year.’ stars LeBron James who returns home for the holidays amid a slew of mini-disasters. It also features Rapper DRAM.[6] The commercial became a fan favorite and subsequently a viral meme.[7]

Nathan Love animated a number of Nickelodeon’s characters in the classic Rankin Bass style. The "Winter Refresh" promo campaign animated characters from Spongebob Squarepants, The Loud house, Henry Danger and The Thundermans as well as a series of original snowball characters.[8] In 2020, Nathan Love created a 4k cinematic movie intro in both monoscopic and stereoscopic formats to be played in front of all Nickelodeon feature films. It premiered before ‘The Spongebob Moive: Sponge on the Run’.[9]

In partnership with LA-based production studio London Alley, Nathan Love created the animation for Katy Perry’s ‘Smile’ music video in six weeks.[10]

Eminem and Snoop Dogg’s debut song and music video ‘From the D 2 the LBC’ was animated by Nathan Love in partnership with Production Studio London Alley. The video is animated in a variety of colorful interpretations of the duo as Bored Apes. It is directed by Nathan Love founder and Animation Director Joe Burrascano.[11]

Original Productions[edit]

In 2010, Nathan Love released an original 3D animation, “Mothership” directed by Joe Burrascano.[12]

In 2010, Nathan Love released a 3D animation, “Blood Trail,” in collaboration with Ivy House and Perspective Studios.[13]

In 2015, Nathan Love released a series of 3D animations in a stop-motion style in partnership with Aardman Animations.[14][15][16]

Awards[edit]

Janssen Pharmaceuticals “The Untold Episodes”
The One Show, Finalist, Merit
London International Awards, Shortlisted
The Global Awards, Bronze
The Effies, Finalist
Annecy International Film Festival, Official Selection

Nickelodeon Holiday ID Campaign
Motionographer Motion Awards recipient

12th Annual Shorty Awards
“Nad & Tad” Testicular Cancer Awareness Campaign:
Gold Distinction in FITNESS, HEALTH, & WELLNESS
Bronze Distinction in CALL TO ACTION
Audience Honor in CALL TO ACTION

Clio Awards
Xifaxan “Gut Guy” - Shortlist Integrated Campaign Pharmaceutical: Direct to Consumers
2022 - Harry Potter's Times Square Takeover Wins Grand Clio in Live Entertainment
AKA NYC won a Grand Clio in the out-of-home category last night - link

Telly Awards
At the 31st Annual Telly Awards, which judged nearly 11,000 entries from all 50 states, Nathan Love received seven honors, and four of them (Commercial Winner for Use of Animation and Food/Beverage, Bronze for Art Direction and Use of Humor) were for Pop Secret ”The Dark Knight."
Kodak “Prosper” - Silver Telly Winner - Online Video/Online Commercial - Business Equipment & Services
Kodak “Prosper” - Bronze Telly Winner - Film/Video Non-Broadcast Productions - Visual Effects
Kodak “Prosper” - Bronze Telly Winner - Film/Video Non-Broadcast Productions - Art Direction
Cabbage, Interrupted - Silver Telly Winner - Commercial Local TV & Cable - Use of Animation
Cabbage, Interrupted - Silver Telly Winner - Commercial Local TV & Cable - Not-for-profit
The Kernels: The Dark Knight - Silver Telly Winner - Commercial Regional TV - Use of Animation
The Kernels: The Dark Knight - Silver Telly Winner - Commercial Regional TV - Food/Beverage
The Kernels: The Dark Knight - Bronze Telly Winner - Commercial Regional TV - Use of Humor
The Kernels: The Dark Knight - Bronze Telly Winner - Commercial Regional TV - Art Direction
Blood Trail - Silver Telly Winner - Film/Video Non-Broadcast Productions - Use of Animation
Blood Trail - Silver Telly Winner - Film/Video Non-Broadcast Productions - Sound/Sound Design
Blood Trail - People’s Telly Silver Telly Winner - Film/Video Non-Broadcast Productions
Blood Trail - Bronze Telly Winner - Film/Video Non-Broadcast Productions - Art Direction

References[edit]

  1. Spangler, Todd; Spangler, Todd (September 23, 2015). "Aardman Buys U.S. Animation Studio Nathan Love".
  2. Amidi, Amid (July 28, 2010). "NBC Peacock ID by Nathan Love". Cartoon Brew.
  3. "Nathan Love: "NBC Peacock"". Motionographer. July 28, 2010.
  4. "Toucan Sam Follows His Nose to a New Dimension | Computer Graphics World". www.cgw.com.
  5. "Xifaxan: "Gut Guy" Film by Cline Davis Mann, Link9, BODEGA - AdsSpot Advertising Archive". AdsSpot.me.
  6. Failes, Ian (December 7, 2017). "Aardman Nathan Love Animates A CG LeBron James With A Stop-Motion Vibe". Cartoon Brew.
  7. Raje, Arhaan. "What is the LeBron James Sprite Cranberry ad and why has it been made into a meme: All you need to know". www.sportskeeda.com.
  8. "Aardman Nathan Love Gives Nickelodeon Stars a 'TV Holiday Special' Look in a New Promo Campaign".
  9. "The Nickelodeon Movies Logo from 'The SpongeBob Movie: Sponge on the Run'".
  10. Wit, Alex Dudok de (August 24, 2020). "How Nathan Love Created The Animation For Katy Perry's 'Smile' Video In Six Weeks (Interview)". Cartoon Brew.
  11. says, Diana (July 1, 2022). "Snoop Dogg, Eminem Join Forces for New Single 'From The D 2 The LBC'". High Times.
  12. Love, Nathan (March 18, 2010). "Mothership" – via Vimeo.
  13. Love, Nathan (June 23, 2010). "Blood Trail" – via Vimeo.
  14. Love, Nathan (September 7, 2015). "ANL #1" – via Vimeo.
  15. Love, Nathan (September 14, 2015). "ANL #2" – via Vimeo.
  16. Love, Nathan (September 22, 2015). "Full ANL" – via Vimeo.

External links[edit]


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