New Atlas
| File:Newatlas-logo-white-on-blue(2).png | |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Founded | 2002 |
| Headquarters | , |
| Employees | 11–50 |
| Website | newatlas |
| Commercial | Yes |
| Registration | Optional |
| Current status | Active |
New Atlas (formerly Gizmag in 2004–2016 and Gizmo in 2002–2004) is a website that covers various topics including technology, consumer electronics, transport, science, architecture, and health.[1][2] The site particularly focuses on emerging technologies and concepts.[3]
A list published by SimilarWeb ranked it 137th among US media publishers for June 2016, estimating that it had approximately 16 million page views per month.[4] The site claimed to have 5 million active readers as of November 2016.[5]
History[edit]
The publication was originally founded in Melbourne, Australia in 2002 by Mike Hanlon under the brand Gizmo, and consisted of an A6 print magazine and online magazine focused on technology news and innovation.[6] The publication at the time was aimed at a wealthy male audience covering a mix of "testosterone and technology" and was available for free in high-end outlets including golf clubs, luxury car dealerships and resorts. Advertisers at the time included Honda, Yamaha, Clarion and Samsung.[7][8]
In 2004, the venture ran into financial difficulties. After an unsuccessful attempt to sell the print/web hybrid to potential investors at the World Magazine Forum, production of the print version was stopped, and the website was rebranded to Gizmag to become an online-only publication.[6][9]
In 2010, it reached 1.3 million unique visitors a month and began to pay its writers based on the income they generate for the site instead of paying them a flat rate fee per article.[9] One source claimed that the email newsletter had a reach of 85,000 users with a further 30,000 via RSS feeds.[10]
In late May 2014, Gizmag was ranked 70th on the Technorati list of top blogs.[11]
In a list published by SimilarWeb for June 2016, Gizmag was ranked 137th among US media publishers, based on combined desktop and mobile pageviews.[4]
In August 2016, the site was rebranded to New Atlas.[12]
October 2016, New Atlas was ranked seventh in a list of the top 10 Australian technology blogs written by John-Bunya Klutse of JBKlutse.com, although without any identification of the criteria used for the ranking.[13]
References[edit]
- ↑ "Ziff Davis Tech Portfolio". Ziff Davis Tech.
- ↑ "New Atlas Product Reviews". New Atlas.
- ↑ Manktelow, Nicole (17 March 2005). "Culture clash". Sydney Morning Herald. Retrieved 2016-11-16.
- ↑ 4.0 4.1 "Top US Media Publications & Publishers of June 2016". SimilarWeb.
- ↑ "New Atlas (Gizmag) on LinkedIn". LinkedIn.
- ↑ 6.0 6.1 "Gizmag emerges from the brink". Influencing News. 25 October 2006.
- ↑ "Gizmo strips of the bikini". HighBeam Research.
- ↑ "Gizmag.com News, reviews and applications about gadgets & technology". AboutUs.
- ↑ 9.0 9.1 "Gizmag seeks talent as it continues to push OS". Influencing News. 5 May 2010.
- ↑ "Gizmag Emerging Technology Magazine". inMoreau.com.
- ↑ "Here's Technorati's Final List of Top Blogs Before it Disappeared". SEOcial. 16 June 2014.
- ↑ "Gizmag becomes New Atlas". New Atlas. 1 August 2016.
- ↑ Klutse, John-Bunya (25 October 2016). "List Of Top Ten Tech Blogs In Australia". JBKlutse.com. Retrieved 2016-11-28.
External links[edit]
This article "New Atlas" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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