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Nick Gross

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Nick Gross

Nicholas William Gross
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Laguna Woods, California, United States
Residence Laguna Beach, California, United States
Nationality American
Occupation Drummer
Known for Drummer of Half the Animal
CEO of Gross Labs
COO of Milky Agency
Founder of Find Your Grind
Parent(s) Bill Gross
Sue J. Frank

Nicholas William (Nick) Gross (born July 19, 1988) is an American musician, entrepreneur, and philanthropist. He is the drummer for the American Alternative Rock band Half the Animal, chief executive officer of Gross Labs, vice president and chief operating officer of Milky Agency, and founder of the Find Your Grind Foundation.[1][2]

Early Life and education[edit | edit source]

Gross was born in Laguna Woods, California. He is the son of Sue J. Frank and Bill Gross, a prominent financial manager, author, and co-founder of Pacific Investment Management Company.

Musical career[edit | edit source]

Gross began playing drums in 1993 at the age of 5. In 2000, he met singer-songwriter Chase Johnson in an after-school church class and subsequently formed the band Open Air Stereo.,[3] which gained national attention after being featured on MTV's reality television show Laguna Beach: The Real Orange County. After appearing early in the show's third season, Open Air Stereo went on to sign a contract with Epic Records.[4]

After 12 years of writing songs, touring, and playing at venues such as the Roxy Theatre and the Troubadour,[4] Johnson and Gross abandoned Open Air Stereo and established Half the Animal.[5] On July 15, 2016, Half the Animal released its first single, "Babylon." The band’s debut EP, “Shapes,” is scheduled for release February 3, 2017, under the STRZ Records label.[6]

Business Interests[edit | edit source]

In addition to his musical endeavors, Gross is also a serial entrepreneur.

Gross is the founder of Gross Labs, a fully integrated music, entertainment, and creative studio located in Los Angeles[7] vice president, chief operating officer of Milky Agency, a creative, branding, and business development agency based in Los Angeles, and a venture capitalist. He was part of a group of investors that raised $2.9 million in seed funding for the mobile application Speakr.[8][9]

Jon Cohen and Grammy-nominated producer/artist John Feldmann (Goldfinger, blink-182, 5 Seconds of Summer, Panic! At the Disco),  partnered with Gross in 2018 to create Big Noise Music Group. The firm combines a record label, music studio, publishing company, and also a "holistic shop truly devoted to artist development with deep ties to media, brands and philanthropy."[10]Cohen formerly ran the label side at BMG; John Feldmann did A&R for BMG and Red Bull.[11]  Eli Lande heads up the media collective’s live festivals division as the president of Big Noise Live.[12] The Big Noise Live division oversees all aspects of festival development including funding, concept and IP development, talent booking, marketing, brand partnerships, event management and execution. The firm's headquarters are at The Noise Nest, a full-service, 5,000 square foot recording studio in Hollywood.

Philanthropy[edit | edit source]

Gross founded the Find Your Grind Foundation in 2015, a nonprofit organization based in Los Angeles that’s dedicated to inspiring the next generation of entrepreneurs. Find Your Grind asserts self-discovery as the centerpiece to career-discovery and redirects young people with ambition who are not interested in traditional career paths to being purpose-driven in their pursuit of a more creative endeavors.[13]  The organization offers several different types of scholarships, including a $450,000 scholarship program for students who want to pursue esports through a partnership with esports platform ReKTGlobal. [14] Find Your Grind hosts nation-wide speaking tours in high schools and major college campuses through a partnership with Jostens. This tour focuses on connecting, inspiring and educating youth on 21st century career possibilities.[15]  The organization also has developed a career-discovery curriculum for schools focused around these types of career paths.

Professional esports organization Team Rogue partnered with Find Your Grind in 2018 to launch the Junior Rogue program, a mentorship program for aspiring esports players.[16] The program teaches participants about the gaming industry via a structured semesterly accelerator program and is supported by Dr. Lupo, Imagine Dragons, Steve Aoki and Rekt Global. Participants get a $500 scholarship along with a travel stipend for any FYG or Junior Rogue events they’re asked to attend. [17]

Personal life[edit | edit source]

Despite his father’s financial background, Gross and his two siblings have all entered creative professions.[18] His half-brother, Jeff, is a photographer, and his half-sister, Jennifer, is an artist[19]

References[edit | edit source]

  1. "How To Define Your Brand Story – On Your Own Terms". YFS Magazine: Startups, Small Business and Entrepreneurship Culture. 
  2. "3 Ways to Marry Music and Technology to Grow Your Startup". Entrepreneur. Retrieved 2017-03-22. 
  3. http://www.stunewslaguna.com/archives/front-page-archive/8714-chase-johnson-nick-gross-053113
  4. 4.0 4.1 "Inside Laguna: Open Air Stereo - Laguna Beach (Video Clip) - MTV". MTV. Retrieved March 9, 2018. 
  5. "This Band From 'Laguna Beach' Is Even Hotter Now". galoremag.com. October 14, 2016. Retrieved March 9, 2018. 
  6. "Half the Animal Make It Feel Like 'Saturday Night' On New Song: Exclusive Premiere". billboard.com. Retrieved March 9, 2018. 
  7. "HOME". Gross Labs. Retrieved March 9, 2018. 
  8. "twtMob Raises $2.9 Million in Seed Funding to Connect Brands with Social Influencers". www.businesswire.com. 
  9. "Speakr (formerly twtMob) scores $2.9M to land more brand endorsements for Net influencers". venturebeat.com. October 13, 2014. Retrieved March 9, 2018. 
  10. https://www.allaccess.com/net-news/archive/story/178144/three-industry-vets-join-forces-to-launch-big-nois
  11. http://hitsdailydouble.com/news&id=312575
  12. https://www.pollstar.com/article/big-noise-names-eli-lande-to-head-new-live-division-exclusive-136456
  13. https://www.forbes.com/sites/julianmitchell/2018/07/31/find-your-grind-the-lifestyle-platform-teaching-gen-z-success-through-self-discovery/#68cb51b77488
  14. https://venturebeat.com/2018/02/21/find-your-grind-and-rektglobal-team-up-for-450000-in-esports-scholarships/
  15. https://www.sportsdestinations.com/destinations/new-jersey/news/find-your-grind-awarding-first-ever-esports-schola-14304
  16. http://www.espn.com/esports/story/_/id/24756765/rogue-drlupo-aim-mentor-kids-fortnite-esports
  17. https://variety.com/2018/gaming/news/team-rogue-starts-fortnite-mentorship-program-1202944523/
  18. "404. Page Not Found - Bloomberg". Retrieved March 9, 2018 – via www.bloomberg.com. 
  19. Library, CNN. "Bill Gross Fast Facts". cnn.com. Retrieved March 9, 2018. 

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