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Nicolas Loufrani

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Nicolas Loufrani is a French entrepreneur and businessman. He is the CEO of The Smiley Company, which he co-founded with his father, Franklin Loufrani.[1][2][3][4][5]

In 1996, Loufrani was given control over his father's smiley logo business.[6][7][8] With his father serving as president, the pair launched The Smiley Company.[9] Under Loufrani, the company changed its focus to a consumer merchandising licensing model[10] by formalizing the logo, creating a style guide and distributing new forms to licensees through various agreements.[7][11]

Loufrani expanded the original smiley logo and created 3D images with various emotions[12][13][14] as well as icons which fell in other categories in an attempt to created pictographs people could use to communicate universally.[15][16] He eventually used the slogan "The birth of the universal language."[17] In 1997, Loufrani began registering a collection of images based on their versions of the smiley logo with the United States Copyright Office.[18] Loufrani's 3D smiley images were compiled into the first smileys dictionary, which was published in 2001.[19][20][12][21] Loufrani expanded the company internationally, and launched the company in India in 2014.[16]

References[edit]

  1. "'Smiley face' Rakes in Big Bucks for Creator". Reuters. 31 July 2017. Retrieved 27 March 2018.
  2. Golby, Joel (9 August 2017). "The Man Who Owns the Smiley Face". Vice. Retrieved 27 March 2018.
  3. Yvernault, Véronique (30 April 2014). "Smiley, souriez,c'est français !" (in français). LSA Commerce & Consommation. Retrieved 27 March 2018.
  4. Crampton, Thomas (5 July 2006). "Smiley Face Is Serious to Company". The New York Times. Retrieved 27 March 2018.
  5. Savage, Jon (20 February 2009). "A Design for LIfe". The Guardian. Retrieved 27 March 2018.
  6. Wiseman, Eva (2 July 2006). "A Smiley Face Goes a Long Way". The Guardian. Retrieved 27 March 2018.
  7. 7.0 7.1 Stamp, Jimmy (13 March 2013). "Who Really Invented the Smiley Face?". Smithsonian. Retrieved 27 March 2018.
  8. "Le Smiley a souri à son créateur devenu millionnaire… en un an". Le Dauphine. Retrieved 20 April 2018.
  9. "How Mr Smiley Got the Blues and Then Took Over the Digital World". iNews. 16 May 2017. Retrieved 27 March 2018.
  10. Owen, Vicki (12 August 2017). "Smiles All round as the Smiley Company Becomes a Licence Giant". This is Money. Retrieved 27 March 2018.
  11. Loveday, Smanatha (22 May 2015). "The Big Interview Nicolas Loufrani, CEO, Smiley". Licensing.biz. Retrieved 27 March 2018.
  12. 12.0 12.1 Deighton, Katie (24 July 2017). "Smiley's CEO Wants to Turn the Emoji's Godfather From a Licensing into a Global Brand". The Drum. Retrieved 27 March 2018.
  13. "'Smiley face' rakes in big bucks for creator". Reuters. 31 July 2017. Retrieved 20 April 2018.
  14. Develey, Alice (8 July 2017). "Nicolas Loufrani : «Les émojis ont copié le Smiley»". Le Figaro. Retrieved 20 April 2018.
  15. "Interview with Smiley CEO Nicolas Loufrani". BBC Worldwide. Retrieved 20 April 2018.
  16. 16.0 16.1 "Storyboard meets Smiley's CEO, Nicolas Loufrani". Money Control. 25 January 2014. Retrieved 20 April 2018.
  17. Ortu, Francesca (17 October 2017). "L'intervista a Nicolas Loufrani: l'inventore dello Smile". Urban Magazine. Retrieved 20 April 2018.
  18. Burke, Jade (7 March 2016). "SmileyWorld's CEO Nicolas Loufrani on Plagiarism, the School Market and a Push For More Toys". Licensing.biz. Retrieved 27 March 2018.
  19. Munoz Vita, Ana (10 July 2017). "Nicolas Loufrani: 'Los "smileys" revolucionaron la comunicación'" (in español). CincoDías. Retrieved 27 March 2018.
  20. Dean, Jonathan (30 July 2017). "The Emoji Movie: Isn't It Iconic?". The Times. Retrieved 27 March 2018.
  21. "Nicolas Loufrani im INTERVIEW: "Mein Vater hat den Smiley erfunden."". interVIEW. 23 June 2014. Retrieved 20 April 2018.


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