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Nihodo Media

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Nihodo Media Private Limited
Headquarters locationIndiranagar, Bangalore, Karnataka, India
Key people
  • Suhas Sundar (CEO)
  • Deepak Sharma (CCO)
  • Sho Hiramatsu (MD)
Official website{{#property:P856}}

Search Nihodo Media on Amazon.

Nihodo Media Private Limited (ニホドメディア, also known as Nihodo Media) is an Indo-Japanese joint venture based in Bangalore, India.[1] The company was incorporated in 2013.[2] It collaborates with broadcasters in India and Japan, including the Japanese Government, to create cross-border entertainment franchises. Nihodo Media’s animation studio seeks to utilize Japanese technology toward localized content development in Indian and South-East Asian markets. It also has alliances with various production companies for content localization and production.

Background[edit]

The company's predecessor was founded as Level 10 Studios in late 2009[3] by Shreyas Srinivas and Suhas Sundar. The company started publishing comic books for the teen audience in April 2010. Its flagship monthly publication JUMP[4] is India's first full-fledged comic magazine targeted at the 18-30 male audience.[5]

The Indian comic scene mainly comprised public domain mythological characters inspired by Ramayana and Mahabharata. Level 10 Studios focused on creating original intellectual properties.[6]

In December 2010, the company managed to raise angel funding from Seedfund[7] and Mumbai Angels, two of India's prominent early-stage venture capital firms. The company was renamed as 'Level 10 Entertainment' and eventually shut down its studio division to focus on the creation of new intellectual properties. It also re-launched its flagship publication Comic JUMP and decided to shift focus to the 18-30 Urban Male demographic.[8]

On June 7, 2013,[2] Nihodo Media was incorporated as a result of a merger between Level 10 Comics and Japanese firm Zero-Sum.[9] Suhas Sundar, who was the Creative Director of Level 10, took charge as the Chief Executive Officer of Nihodo Media.[1] Deepak Sharma[10] is the Chief Creative Officer and Sho Hiramatsu[2] is the Managing Director.

Works[edit]

Nihodo Media develops projects for animation, comics, television and films.

Fatak Patak[edit]

Fatak Patak is a franchise based on a four-part animated television feature series of the same name. The series was aired on the Disney-owned kids’ channel Hungama TV. It tells the story of a boy named Sher Singh who becomes a handler for an alienoid called Gabru, and they aspire to win the Alienoid Wrestling League championship. The show's alienoids are available as collectibles with pro-wrestling-inspired features and elements of strategy for children to engage in game-play. Dream Theatre manages the licensing and merchandising for this franchise. Play Planet, a subsidiary of Dream Theatre, distributes the toys.[1]

Odayan[edit]

In this martial arts graphic novel series set against the backdrop of feudal Kerala, a mysterious criminal and vigilante known simply as Odayan slowly amasses wealth and power through subterfuge and brute force. He builds himself a criminal empire that ultimately challenges the reign of the Zamorin himself.[10]

Suhas Sundar was announced as the best writer at the Comic Con India Awards 2012 for penning Odayan: Aarambham.[11] Co-creator Deepak Sharma was nominated for the best artist category.[12]

Nihodo Media published a sequel titled Odayan: Yuddham in 2014.[13]

Batu Gaiden[edit]

Batu Gaiden[9] is a Manga fantasy series about the finest Yoddhas who are trained in wielding the mystic Blade and power Orbs and settle disputes and conflicts through an ancient sport of the gods known as Kree-Kaht, an alternate, re-imagined version of cricket.[14][15]

Level 10 Entertainment Private Limited, Polygon Magic and ThanksLab. Inc. produced an anime adaptation titled Batu Gaiden – The Return of Asi. Its pre-production and post-production work were executed by Level 10 Entertainment and Zero-Sum Wireless Solutions in India, while the animation was done by ThanksLab. Inc. in Tokyo, Japan.[16] The movie was directed by Masatsugu Arakawa,[17] whose earlier works include animation for Doraemon: Nobita's Little Star Wars, Crayon Shin-chan and Ghost in the Shell. Japanese investors had seed-funded the movie.[18] JAM Project performed its theme song.[19]

The film premiered on Cartoon Network India on April 13, 2013.[20][21]

Masatsugu Arakawa and Suhas Sundar won the Flying Elephant Trophy in the Animation Features and TV Series category.[22][23]

Daksh[edit]

Daksh[21] is a graphic novel series about a Yamdoot banished to earth because he dared to love in hell.[24] Because of his desire to save the damned woman he loves, Daksh ignores his duty as a gatekeeper of hell, and a hundred sinful souls escape the realm of retribution.[25] Yama, angered by this act of carelessness, sends Daksh to earth to bring back the sinners, and until Daksh completes his task, his lover will burn in the deepest pits of Narrk. Thus begins Daksh’s quest all across earth to destroy the heinous sinners who escaped the bowels of hell.

The series was created by Shamik Dasgupta, whose earlier written works include Ramayan 3392 AD.[26] Daksh blends mythology, dark fantasy, historical figures and contemporary world politics with the macabre.[27]

See also[edit]

References[edit]

  1. 1.0 1.1 1.2 Laghate, Gaurav (25 September 2017). "New kids franchise 'Fatak Patak' launches in India with animated TV series, merchandise". The Economic Times. Bennett, Coleman & Co. Ltd. Retrieved 19 February 2020.
  2. 2.0 2.1 2.2 "Nihodo Media Private Limited". The Economic Times. Bennett, Coleman & Co. Ltd. Retrieved 19 February 2020.
  3. Article by Raoul Lobo.[permanent dead link]
  4. This Week Bangalore.
  5. Article in The Hindu Newspaper.
  6. Parthasarathy, Anusha (20 April 2011). "Myths work a new magic". The Hindu. Retrieved 17 June 2019.
  7. About Seedfund investing in Level 10.
  8. Article in the Telegraph newspaper about Level10 focusing on comics for adults.
  9. 9.0 9.1 Borges, Andre (5 August 2014). "The graphic novel thrives in the Indian market today; 'Odayan' author Suhas Sundra explains why". DNA India. Diligent Media Corporation. Retrieved 19 February 2020.
  10. 10.0 10.1 Arasu, Sibi. "Kalari kaleidoscope". The Hindu Business Line. Kasturi & Sons. Retrieved 19 February 2020.
  11. Saumya, Kota. "Odayan, the Desi Vigilante". The New Indian Express. Express Publications (Madurai) Limited.
  12. "Comics are serious business at 2nd Comic Con India awards". MxMIndia. MXM India. 14 February 2013. Retrieved 11 May 2020.
  13. Verma, Varuna. "Dagger, Swagger, Dance". Telegraph India. ABP Group. Retrieved 20 February 2020.
  14. Mahale, Sneha (March 2011). "Let 'Kree-Kaht' begin!". Hindustan Times. HT Media. Retrieved 20 February 2020.
  15. Nov 19, Updated (19 November 2011). "Japanese Manga in our backyard". Bangalore Mirror. Retrieved 13 May 2020.
  16. "Batu Gaiden – The Return of Asi, Cartoon Network, Zero-Sum Wireless, Level 10 Entertainment, ThanksLab, mobile digital,comics". www.businesswireindia.com.
  17. "Masatsugu Arakawa". IMDb. Retrieved 11 May 2020.
  18. "Mixing Japanese manga with Indian storytelling". mid-day. 31 March 2013. Retrieved 11 May 2020.
  19. "インドTV向け日本アニメ「BATU GAIDEN」主題歌歌唱 | makusonia" (in 日本語). Retrieved 11 May 2020.
  20. Dalal, Phorum (31 March 2013). "Mixing Japanese manga with Indian storytelling". mid-day. Retrieved 11 May 2020.
  21. 21.0 21.1 Sharma, Mohit. Indian Comics Fandom (Vol. 7). India: Freelance Talents. Search this book on
  22. "Short films". The Hindu. 8 May 2016. Retrieved 11 May 2020.
  23. "Animation Masters Summit Concludes". The New Indian Express. 9 May 2016. Retrieved 11 May 2020.
  24. Bhushan, Nyay (20 February 2012). "Comic Con India: 'The Avengers,' 'John Carter' Rub Shoulders With Growing Indian Content". The Hollywood Reporter. Retrieved 12 May 2020.
  25. Dua, Aarti (15 May 2011). "Comic blast". www.telegraphindia.com. Retrieved 12 May 2020.
  26. Ghosh, Ananya (2 April 2013). "Ashoka in Anime". Pune Mirror. Retrieved 12 May 2020.
  27. Dasgupta, Piyasree (21 August 2011). "A bhojpuri hero Saves Obama - Indian Express". archive.indianexpress.com. Retrieved 12 May 2020.

External links[edit]


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