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Norra is a Swedish company and brand in the textile industry, which is focused on producing outdoor clothing and other outdoor equipment. The company is especially known for its pants.[1] adapted for outdoor activities.


Norra logo.jpg
IndustryOutdoor Clothing

Outdoor Equipment

Founded 📆2018
Founder 👔Petter Zachrisson & Jacob von Matern
Headquarters 🏙️Nynäshamn, Sweden
Area served 🗺️
Products 📟 outdoor clothing
Number of employees
🌐 Websitehttps://www.norraoutdoor.com/
📇 Address
📞 telephone

Norra was founded by Jacob von Matern and Petter Zachrisson 2018[2][3][4] in the small town of Nynäshamn in the Stockholm archipelago. The idea of Norra was born with Jacob already during 2016[5]. Jacob previously worked as a designer at the Swedish outdoor company Haglöfs, where he designed backpacks and sleeping bags[6]


  1. "Norra - THE LJUNG OUTDOOR PANTS". Kickstarter. Retrieved 2018-12-07.
  2. https://www.norraoutdoor.com/about/. Missing or empty |title= (help)
  3. "https://www.utsidan.se/cldoc/att-skapa-ett-outdoor-marke-del.htm". External link in |title= (help)
  4. "https://www.nynashamnsposten.se/design-och-friluftsduo-lanserar-friluftsplagg-fran-nynas-grasrotsfinansiering-ska-kicka-i-gang-produktionen". 2018-08-30. External link in |title= (help)
  5. "https://www.nynashamnsposten.se/jacob-har-spetskompetens-pa-ryggsackar-och-kunder-over-hela-varlden". 2017-10-07. External link in |title= (help)
  6. "https://vilse.co/39-jacob-von-matern-designer-pa-egna-ben/". External link in |title= (help)

External links[edit]

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