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OFRA Cosmetics

From EverybodyWiki Bios & Wiki



OFRA Cosmetics
File:Ofra-logo.png
ISIN🆔
Industry
  • Cosmetics
  • Beauty
  • Skin Care
Founded 📆1998
Founder 👔Ofra Gaito
Headquarters 🏙️,
Pompano Beach, Florida
,
United States
Area served 🗺️
Worldwide
Products 📟 Cosmetics, Beauty & Skin care products
OwnerOfra Gaito
David Gaito
Members
Number of employees
🌐 Websitewww.ofracosmetics.com
📇 Address
📞 telephone

OFRA Cosmetics is an International[1] cosmetics and skin care[2][3] brand[4] based in Pompano Beach, Florida. They predominantly make highly pigmented products for the lips, eyes, and face.[5]

Current products include lip products[6][7], eye products[8][9][10][11], and complexion products[12], like foundation, blush[13][14], highlighter[15][16][17], and bronzer,[18] as well as skin care and body products. They are most well-known for their highlighters[19][20][21][22][23][24][25], eyebrow pencils[26], and long lasting liquid lipsticks[27][28][29][30]. OFRA's target market is anyone who loves to wear makeup, and the brand is also designed to appeal to customers who wish to purchase cruelty-free makeup. Its products are sold in the United States, at Ulta[31] and on their official website, and in various other counties around the world[32].[33][34]

History[edit]

OFRA Cosmetics headquarters in Pompano Beach, Florida
OFRA Cosmetics Headquarters & Laboratory in Pompano Beach, Florida

Ofra Gaito, a therapist and makeup artist, entered the beauty industry in 1979. During the years she lived in South Africa, Ofra worked in the field of esthetics. She traveled and completed several courses with well-known cosmetic brands in Germany, France, and United States. Gaito also earned her postgraduate, CIDESCO course in Johannesburg. The CIDESCO, which stands for Comité International d'Esthétique et de Cosmétologie or The International Committee of Aesthetics and Cosmetology[35], diploma is highest qualifying certification in the field of Esthetics and Beauty Therapy that can be earned by an individual[36][37][38][39]. Throughout the 1980's, Gaito opened her first salons and spas, which would lead to her expanding business to include product distribution for European cosmetic companies in South Africa[40], Australia, and New Zealand.

By 1994, Ofra and, her husband, David, created their own line of skin care and makeup products, and OFRA Cosmetics was being produced stateside. Ofra and David relocated to the United States in 1998 and opened manufacturing facilities in Ft. Lauderdale. The first OFRA Day Spa and Laser Center soon followed in the spring of 2001 and provided face, body, and hair treatments using only OFRA Cosmetics skin care and makeup until it closed.

Today, OFRA is an internationally recognized name in its industry as it sells products in many countries around the world. Additionally, OFRA supplies professional beauty kits to over 950 United States cosmetology schools and salons. Up until recently, the only place to purchase OFRA makeup was on their official site, but in 2018, OFRA launched its products in 451 Ulta Beauty stores[41][42][43]. OFRA decided to rebrand the same year.[44]

A number of OFRA's products have been featured in various forms of media from television to music concerts, including being featured in James Charles' show, Instant Influencer.[45] Carrie Underwood credited her bronzed legs to OFRA's RCK Body Glow[46].[47] They have also provided makeup for celebrities and musical artists such as Cardi B,[48][49][50][51] whose entire makeup look for the 2018 Grammys consisted of OFRA products[52].

Collaborations[edit]

Recent influencer collaborations for OFRA Cosmetics include[53] Nikki Tutorials[54][55][56][57],[58] who has been the inspiration for multiple highlighters[59][60][61][62], and Manny[63][64] MUA[65][66].[67][68][69] Paris Hilton was accused of copying Nikki's popular OFRA highlighter[70][71]. However the most recent collaboration is with Jessica Dadlani, an influencer located in Florida. In the past, OFRA has also partnered with many other influencers based in the United States such as Huda Kattan[72], Francesca Tolot,[73] Samantha March[74][75], KathleenLights,[76] and Madison Miller[77]. They also have partnered with international influences like Kim Thai[78], Waheeda Khan[79] and Talia Mar.[80] The company just partnered with Israeli-Arab singer, Nasrin Qadri.[81] Through these partnerships, OFRA has created many new products as well as many different online makeup tutorials[82] featuring these products and influencers. They also have ambassadors, such as Nicol Concilio[83], who regularly promote various products.

Social Responsibility[edit]

Participating in PETA's "Beauty Without Bunnies" program[84], OFRA Cosmetics is certified by PETA[85] and Leaping Bunny[86] as cruelty-free[87] and vegan[88][89]. This means neither their products or anything involved in the process of creating their products has ever been tested on animals, nor does anything contain any materials that come from animals[90][91]. This is true for their products that are sold both nationally and internationally[92][93]. The company also does not sell their products in places where animal testing is required. OFRA has committed itself to being cruelty-free forever and to encourage change within the rest of the beauty industry as well. In addition to their cruelty-free business model, the company also sponsors adoption events and gives the proceeds of specially made products to their local animal shelters to further their platform of animal rights.

References[edit]

  1. ↑ Vogue Taiwan: Brave New World. Taiwan: Condé Nast Taiwan Publications Ltd. 2021. p. 130. Search this book on
  2. ↑ Sudhyadhom, Emily. “Evaluation of Silk and Rose Biomaterials in the Nano-Cosmeceutical Industry: the Claiming Balance Between Nature, Science, and Regulation.” Harvard University, Harvard University, 2018, pp. 100–123.
  3. ↑ Schaar, Helena (2019). DIY Anti-Aging Beauty Checklist. lulu.com. p. 9. ISBN 9780359298334. Search this book on
  4. ↑ Edwards, G.L. (2020). "Chapter 10: Rosemary". The List. United Kingdom: Gatekeeper Press. ISBN 9781662904851. Search this book on
  5. ↑ Bateman, Kristen. "Cult Beauty Brand Ofra Is Coming to Ulta This Weekend". Allure. Retrieved 6 July 2021.
  6. ↑ "NikkieTutorials' Swatches Of OFRA's Duo & Triple Chrome Liquid Lipsticks Will Get You Ready To Shop — PHOTOS". Bustle. Retrieved 2021-07-12.
  7. ↑ Nast, Condé. "All the Best Astrology-Inspired Makeup for Your Zodiac Sign". Allure. Retrieved 2021-07-12.
  8. ↑ Rodriguez, Victoria (2018-03-05). "These Life-Changing Eyeshadow Hacks Will Make Getting Ready SO Much Easier". Seventeen. Retrieved 2021-07-12.
  9. ↑ Williams, Macy Cate (2017-10-24). "Ofra Cosmetics Signature Eye Shadow Set". POPSUGAR Beauty. Retrieved 2021-07-12.
  10. ↑ Brown, Nikki (2019-04-04). "Thanks to Lizzo, I'm Officially Obsessed With Mastering Pastel Eyeshadow". StyleCaster. Retrieved 2021-07-12.
  11. ↑ "OFRA's Must Have Mattes Eyeshadow Palette Swatches Mean You Just Found Your New Eyeshadow Wardrobe". Bustle. Retrieved 2021-07-12.
  12. ↑ "15 Pastel Eyeshadow Palettes That'll Have You Dreaming Of Spring". Bustle. Retrieved 2021-07-12.
  13. ↑ "The Baddest Bitch in Town: Bretman Rock | The Daily Nexus". The Daily Nexus | The University of California, Santa Barbara's independent, student-run newspaper. 2020-09-15. Retrieved 2021-07-12.
  14. ↑ "No matter how many blushes Kendal Alfred owns, she can never get over the blush palette from Ofra Cosmetics". Revelist.com. Retrieved 2021-07-12.
  15. ↑ "5 Best Highlighter Colours for South Asian Skin". DESIblitz. 2018-08-01. Retrieved 2021-07-12.
  16. ↑ "Hillary Kline: Making your eyes pop". WFRV Local 5 - Green Bay, Appleton. 2021-04-16. Retrieved 2021-07-12.
  17. ↑ Rollings, Michaela. "This Palette Is Everything We Need This Summer". www.refinery29.com. Retrieved 2021-07-12.
  18. ↑ Nast, Condé. "15 Bronzers That Are Just as Good as a Beach Getaway". Allure. Retrieved 2021-07-12.
  19. ↑ "What's in my makeup bag? Ciara Doyle · The Daily Edge". www.dailyedge.ie. Retrieved 2021-07-12.
  20. ↑ Capon, Laura (2018-07-11). "Nikkie Tutorials shares her 9 holy grail makeup products". Cosmopolitan. Retrieved 2021-07-12.
  21. ↑ Editors, Good Housekeeping (2020-12-02). "Here's How to Make Your Style Shine This Winter". Good Housekeeping. Retrieved 2021-07-12.
  22. ↑ Nov 17, Ira M. Nopuente |; 2018. "The Prettiest Highlighters To Try, Depending On Your Makeup Look". COSMO.PH. Retrieved 2021-07-12.
  23. ↑ Nast, Condé. "This Glazed Doughnut Highlighter Technique Is Going Viral". Allure. Retrieved 2021-07-12.
  24. ↑ "Swatches Of Ofra Cosmetics' Rodeo Drive Highlighter Will Make You Want To Shop It ASAP — PHOTOS". Bustle. Retrieved 2021-07-12.
  25. ↑ "The 28 Best Liquid, Powder, and Cream Highlighters for a Subtle to Bright Glow". www.yahoo.com. Retrieved 2021-07-12.
  26. ↑ Kwarteng, Ama; Shunatona, Brooke (2020-05-19). "These 15 Eyebrow Pencils Will Give You the Thickest Brows *Ever*". Cosmopolitan. Retrieved 2021-07-12.
  27. ↑ "OFRA Cosmetics Launches". Beauty Packaging. Retrieved 2021-07-12.
  28. ↑ "9 Indie Beauty Brands To Shop In 2016 If You Resolved To Shop Small This Year". Bustle. Retrieved 2021-07-12.
  29. ↑ Nast, Condé. "15 Under-the-Radar Lipstick Brands "Allure" Editors Love". Allure. Retrieved 2021-07-12.
  30. ↑ Reddy, Anvita (2020-12-07). "44 Neutral Makeup Gifts Perfect For Every Aesthetic". POPSUGAR Beauty. Retrieved 2021-07-12.
  31. ↑ Williams, Christina (2020-09-09). "The best products to buy during the Ulta 21 Days of Beauty sale". New York Post. Retrieved 2021-07-12.
  32. ↑ Riaz, Rohama. "THE DYNAMIC DUO Raazia & Marzia". www.thenews.com.pk. Retrieved 2021-07-12.
  33. ↑ McIntee 2021-03-21T17:06:11Z, Dominique (2021-03-21). "Score the best beauty deals through Ulta's 21 Days of Beauty event happening now — here's what we're adding to our carts". Woman and Home Magazine. Retrieved 2021-07-12.
  34. ↑ Gregory, Rhys (2021-02-19). "Morphe to open first store in Wales at St David's Cardiff". Retrieved 2021-07-12.
  35. ↑ Heath-Jones, Lauren (14 October 2009). "CIDESCO announces new board appointments at 67th World Congress". Spa Opportunities. Retrieved 13 July 2021.
  36. ↑ "CIDESCO". Retrieved 2021-07-12.
  37. ↑ "CIDESCO". America's Beauty Show. Retrieved 2021-07-12.
  38. ↑ "CIDESCO". New Age Spa Institute. Retrieved 2021-07-12.
  39. ↑ "The Highest Standard in Educational Excellence: The CIDESCO Certification Programs in the US". The Esthetician Connection. 2020-11-09. Retrieved 2021-07-12.
  40. ↑ "South African Pharmaceutical and Cosmetic Review". Sabinet African Journals. 39. 1 January 2012 – via journals.co.
  41. ↑ Davis-Bundrage, Melodie (2019). Exclusivity and Expansion Into Brick-and-mortar: OFRA Cosmetics Executive and Creative Decisions for a Retail Partnership. United States: Bloomsbury Publishing. Search this book on
  42. ↑ "Ulta 21 Days Of Beauty: Origins, Crepe Erase, Lime Crime & More". E! Online. 2021-03-23. Retrieved 2021-07-12.
  43. ↑ Murphy, Shayna. "The massive Ulta sale starts this weekend—here's what you need to know". USA TODAY. Retrieved 2021-07-12.
  44. ↑ Collins, Allison; Collins, Allison (2018-06-22). "As Business Grows, Ofra Re-brands". WWD. Retrieved 2021-07-12.
  45. ↑ "James Charles' 'Instant Influencer' gives beauty brands a direct line to Gen Z". Glossy. 2020-10-20. Retrieved 2021-07-12.
  46. ↑ Ro, Lauren (2019-02-13). "The Best Sex-Proof Makeup, According to Makeup Artists". The Strategist. Retrieved 2021-07-12.
  47. ↑ Fishman, Elana (2020-02-27). "Carrie Underwood credits her amazing legs to this $39 beauty product". Page Six. Retrieved 2021-07-12.
  48. ↑ "The Stories Behind Cardi B's Boldest Beauty Looks - Straight from Her Pros". PEOPLE.com. Retrieved 2021-07-14.
  49. ↑ Cardellino, Carly (2018-03-08). "Cardi B Loves Herself Some $10 Drugstore Foundation". Cosmopolitan. Retrieved 2021-07-14.
  50. ↑ Nast, Condé (2018-03-07). "Cardi B's Go-To Drugstore Foundation Is Just $10". Allure. Retrieved 2021-07-14.
  51. ↑ "Be Careful, Cardi B's Makeup Artist Just Changed the Game With These Tips". E! Online. 2018-04-05. Retrieved 2021-07-14.
  52. ↑ "Cardi B on How She Knows Fiancé Offset Really Loves Her: 'He Got Me a Half-Million Dollar Ring'". PEOPLE.com. Retrieved 2021-07-14.
  53. ↑ Little, Clare (2020). Makeup in the World of Beauty Vlogging: Community, Commerce, and Culture. Lanham, Maryland: Lexington Books. p. 5. ISBN 978-1-4985-9246-8. Search this book on
  54. ↑ Spironelli, Claudia. “Cosmetics Industry: an Analysis of Marketing and Mass Communication Strategies.” University of Padua, University of Padua, 2018, pp. 95–95.
  55. ↑ "NikkieTutorials x Ofra Cosmetics Is Going To Make Your Liquid Lipstick Dreams Come True". Bustle. Retrieved 2021-07-12.
  56. ↑ Siegel, Sarah (2017-10-02). "Get Cheekbones NikkieTutorials Would Approve of When You Win This Highlighter". POPSUGAR Beauty. Retrieved 2021-07-12.
  57. ↑ Nast, Condé. "NikkieTutorials Teased Her New Space Baby Highlighter, and It Looks SO Cool". Allure. Retrieved 2021-07-12.
  58. ↑ "10 Biggest YouTuber Brand Sponsorships Of The Decade". TheTalko. 2020-05-23. Retrieved 2021-07-12.
  59. ↑ Stephens, Sakurako (May 2019). "The Power of Makeup: A Digital Ethnography" (PDF). The University of Texas at Austin: 77 – via Texas ScholarWorks.
  60. ↑ Nast, Condé. "NikkieTutorials' New Collab Was FINALLY Announced: Everything You Need to Know". Allure. Retrieved 2021-07-12.
  61. ↑ Demopoulos, Alaina (2017-09-14). "The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters"". POPSUGAR Beauty. Retrieved 2021-07-12.
  62. ↑ Eksouzian-Cavadas, Ana. "A Definitive Ranking Of The Highest Paid Beauty Influencers". ELLE. Retrieved 2021-07-12.
  63. ↑ Nast, Condé. "The Brave Reason Manny Gutierrez Gave Up Medical School for a Beauty Career". Teen Vogue. Retrieved 2021-07-12.
  64. ↑ Gutierrez, Brittanie (20 February 2017). "Boys Wear Makeup Too". Coyote Chronicle. Retrieved 14 July 2021.
  65. ↑ Ojeda, Raul (2019-05-16). "Makeup has no gender". The Oak Leaf. Retrieved 2021-07-12.
  66. ↑ O'brien, Zoie (2019-02-28). "American make-up star Manny MUA offers beauty tips to US President". Mail Online. Retrieved 2021-07-12.
  67. ↑ "When Will The MannyMUA X OFRA Liquid Lipsticks Be Restocked? Get Your Wallets Ready". Bustle. Retrieved 2021-07-12.
  68. ↑ "How Long Do The Manny MUA X OFRA Liquid Lipsticks Take To Ship? Here's The Scoop". Bustle. Retrieved 2021-07-12.
  69. ↑ Gomez, Jasmine (2019-05-17). "You Won't Believe What Manny MUA's Net Worth Is". Seventeen. Retrieved 2021-07-12.
  70. ↑ Nast, Condé. "Paris Hilton Cosmetics Has Been Accused of Copying a Beauty Blogger's Makeup Set". Allure. Retrieved 2021-07-12.
  71. ↑ Nast, Condé. "Paris Hilton Is Being Accused of Ripping Off Someone Else's Makeup". Teen Vogue. Retrieved 2021-07-12.
  72. ↑ "Huda Kattan reveals the makeup you need to easily master the latest trends". TODAY.com. Retrieved 2021-07-12.
  73. ↑ Tolot, Francesca (2014). One Woman 100 Faces. United Kingdom: Goodman. ISBN 9781847960832. Search this book on
  74. ↑ megan.gloss@thmedia.com, MEGAN GLOSS. "Dubuque native-turned-beauty-influencer builds audience -- and product line". TelegraphHerald.com. Retrieved 2021-07-12.
  75. ↑ "Honest Ofra x Samantha March Collection Review". The Newbury Girl. 2020-05-26. Retrieved 2021-07-12.
  76. ↑ Brown, Rachel; Brown, Rachel (2016-11-22). "KathleenLights Leaps From Social Media to Selling Nail Polishes". WWD. Retrieved 2021-07-12.
  77. ↑ Rossitto, Rayna (2020-03-24). "There's a Growing Market For Used Beauty Products, but Is It Safe?". POPSUGAR Beauty. Retrieved 2021-07-12.
  78. ↑ "Ofra Cosmetics paired up with beauty blogger Kim Thai to create this super luxe moisturizer and it's coming out real soon". sg.news.yahoo.com. Retrieved 2021-07-13.
  79. ↑ Seegobin, Anjali (2021-02-03). "5 Indo-Caribbean Influencers who Will Spruce up Your Newsfeed". Brown Girl Magazine. Retrieved 2021-07-12.
  80. ↑ "Ofra Cosmetics debuts Talia Mar skin care collaboration". Drug Store News. Retrieved 2021-07-12.
  81. ↑ "Real beauty: Collaboration in cosmetics to create coexistence". The Jerusalem Post | JPost.com. Retrieved 2021-07-12.
  82. ↑ Nast, Condé. "These Easy Cat Halloween Makeup Ideas Are Next-Level". Glamour. Retrieved 2021-07-12.
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  84. ↑ Jul 1; Lifestyle, 2021 |. "OFRA Cosmetics Participates in PETA's "Beauty Without Bunnies" Program | London News Journal". Retrieved 2021-07-12.
  85. ↑ "Is OFRA Cosmetics Cruelty-Free? | PETA". Beauty Without Bunnies. Retrieved 2021-07-12.
  86. ↑ "OFRA Cosmetics | Leaping Bunny". www.leapingbunny.org. Retrieved 2021-07-12.
  87. ↑ America, Good Morning. "'GMA' Deals and Steals on spring fashion accessories". Good Morning America. Retrieved 2021-07-12.
  88. ↑ "ofra cosmetics Archives". Logical Harmony. Retrieved 2021-07-12.
  89. ↑ "Is OFRA Cosmetics Cruelty-Free or Vegan? - Best Cruelty Free". Retrieved 2021-07-12.
  90. ↑ "Is OFRA Cruelty-Free in 2020?". Cruelty-Free Collections. 2019-05-16. Retrieved 2021-07-14.
  91. ↑ Ruuskanen, Miia (2019). "The Influence of Cruelty-Free Label in Consumer Decision-Making Process" (PDF). LUT University: 100 – via LUT University.
  92. ↑ Cruelty Free Europehttps://crueltyfreeeurope.org/sites/default/files/Open%20letter%20brand%20list.pdf
  93. ↑ "Ofra Cosmetics | Cruelty Free International". www.crueltyfreeinternational.org. Retrieved 2021-07-12.

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