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OMKV is an internet slang popular among Malayali people from South Indian state of Kerala. OMKV is an acronym of the Malayalam sentence Odu Maire Kandam Vazhi (Script error: The function "name_from_tag" does not exist.ഓട് മൈരേ കണ്ടം വഴി, Run away you pube through paddy field ?) using English alphabets.[1] It loosely translates to "get lost".[2] Sometimes the swear word maire (pube) is replaced by the neutral word malare (flower), which serves as a euphemism.

OMKV got widespread attention when actressParvathy used it against movie director Jude Anthany Joseph in between the movie Kasaba's misogyny controversy.[1]


The origin of the term is generally attributed to a Facebook group named Fan Fight Club.[3] It is also claimed that non-acronymized usage of variants of the sentence was popular in northern Kerala.[4]


Notable usages[edit]

In December 2017, soon after winning best actress of the event, at an open forum at the International Film Festival of Kerala (IFFK), Parvathy spoke about the misogyny in movies, particularly naming Mammootty's Kasaba. Soon, fans of the actor started abusing Parvathy. Later, director Jude Anthany Joseph joined them in Facebook by sharing a story of a monkey who criticized his circus owner, after he's claimed the quirks of working under the owner without directly mentioning Parvathy. Parvathy reacted through Twitter by sharing an image of hand sewed writing of #OMKV which was dedicated to all "circus owners".[2][5]

In the end of 2018 August, a hashtag #OMKVArnab went viral after Arnab Goswami allegedly called Keralites shameless.[6]


  1. 1.0 1.1 "Parvathy harassed for comments on Mammootty's Kasaba: Another example of how misogynistic show business is". Firstpost. 21 December 2017. Retrieved 14 February 2018.
  2. 2.0 2.1 "Actress Parvathy Gives A Fitting Reply To Director Jude Anthany Joseph's Crass Post". 19 December 2017. Archived from the original on 15 February 2018. Retrieved 15 February 2018.
  3. "എന്താണ് OMKV? കഥ അതിന്റെ ഉപജ്ഞാതാവ് പറയട്ടെ" (in Malayalam). Mathrubhumi. 21 December 2017. Retrieved 15 February 2018.CS1 maint: Unrecognized language (link)
  4. "എന്താണ് OMKV?" (in Malayalam). Asianet. 20 December 2017. Retrieved 15 February 2018.CS1 maint: Unrecognized language (link)
  5. "'Kasaba' misogyny row: Parvathy gives it back to Malayalam director Jude Anthany Joseph". The New Indian Express. 19 December 2017. Retrieved 15 February 2018.
  6. "Did Arnab Goswami call Keralites shameless? A clip of his debate goes viral". The Week. 26 August 2018. Retrieved 4 September 2018.

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