Operation Boot Camp
Operation Boot Camp (OBC) is a fitness boot camp founded in 2000 in Atlanta, Georgia, United States.[1] It is based on a physical fitness and health concept that was first conceived at Atlanta Kick, a martial arts academy in Atlanta.[2] The organization teaches participants how to achieve a healthy lifestyle through a fitness program, personal motivation and a food plan.[3][4][5][6]
Format[edit]
The OBC is a thirty-day program designed for varying fitness levels, including fitness enthusiasts, athletes and average individuals who want to improve their health, confidence and physical fitness.[7][8][9] The program includes nutritional guidelines and a book by Bill Phillips entitled Body for Life. Cross-training exercises, games and outdoor workouts are utilized as part of the program. Most outdoor activities vary in length from forty-five to sixty minutes and involve activities like targeted stretches, squats, jumping jacks, lunges, military-style tire runs and sprints.[10] For example, a park workout may consist of running and circuit training beginning on a soccer field with sprints, then push-ups and sit-ups, hill sprints with squats at the top and bottom and rapid toe taps on a parking lot curb.[11][1]
History[edit]
The Operation Boot Camp concept was conceived in an Atlanta martial arts studio called Atlanta Kick owned by Heidi Ziegle and Jeff Thompson.[1] They had a conversation with a veteran who wanted to get back into great physical shape or, as he called it, ‘boot camp shape’.[12] Since its inception in 2000 the Operation Boot Camp concept of promoting good health and fitness though outdoor exercise has grown into a successful business.[13]
Business model[edit]
As Operation Boot Camp evolved, it began using a franchising business model in 2007.[7][14]
Notes[edit]
- ↑ 1.0 1.1 1.2 Cowan, Kevin (2007-11-05). "6 a.m. military-style workout lightens exercisers' loads". Knoxville News. Retrieved 2018-10-18.
- ↑ Wiseman, Shannon. Getting Ready for Bikini Weather. UPN Atlanta Tonight, June 2009,
- ↑ Fortin, Judy. CNN Heath Minute: Jump Start Your Exercise Routine. CNN Health Minute, March 2007.
- ↑ Dennison, Mike Operation Boot Camp Atlanta, The Morning Mess. Star 94, July 2008, p. 1.
- ↑ Gupta, Sanjay, Dr. Fit Nation: Boot Camp Fitness. CNN, FitNation March 2008.
- ↑ Wilson, Lori and McWalt, Chris. Good Morning Atlanta : Operation Boot Camp. CBS Channel 46, April 2007.
- ↑ 7.0 7.1 Adams, Jackie (April 14, 2008). "Fat to fitness instructor: Boot camp helps man lose 120 pounds". CNN. Retrieved 2018-10-18.
- ↑ Morrison, Paula. Looking Good in the Neighborhood. Oklahoma City News 9, June 2008
- ↑ Cameron, Alex and McKee, Amy News 9 Profile of Bikini Boot camp. Oklahoma City News July, 2006, (previous name of Operation Boot Camp)
- ↑ Kaye, Moira and Bybee, Allison. Operation Boot Camp: The Newest Fitness of Knoxville. NBC / WBIR News, The Style Show, August 2007.
- ↑ Langford, Buck. Operation Boot Camp Makes People Fit in 30 days. MyFox Atlanta, January 2009.
- ↑ "About Us | Buckhead, Atlanta's Best in Martial Arts and Fitness". atlantakick.com. Retrieved 2018-10-18.
- ↑ "Welcome to Operation Boot Camp". operationbootcamp.com. Retrieved 2018-10-18.
- ↑ "About Us | Buckhead, Atlanta's Best in Martial Arts and Fitness". atlantakick.com. Retrieved 2018-10-18.
References[edit]
- Atlanta Journal-Constitution - Bootcamp Results[dead link]
- Marietta Daily Journal / Associated Press - Operation: Get Fit[dead link]
- The Dunwoody Crier - Boot Camp Fired Up[dead link]
- U.S. News & World Report - Bootcamp for Civilians[dead link]
- “Body for Life” by Bill Phillips (HarperCollins, 2003) ISBN 978-0-06-072365-1 Search this book on
.
External links[edit]
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