Opinion Leader Research (company)
Opinion Leader is a market research company based in the United Kingdom.
The company was founded in 1992, and in 1998 Opinion Leader became part of Chime Communications plc, the holding company for several public relations, research, and advertising and marketing companies.
Opinion Leader works for a wide range of clients from the private, public and voluntary sectors. Recent clients have included the Prudential, Ofcom, HMRC, Money Advice Service, Department of Health, Wellcome Trust and Aviva[citation needed].
Recent Awards[edit]
AQR Prosper-Riley Smith Effectiveness Award (2006) for Your Health, Your Care, Your Say: a deliberative consultation for the Department of Health’s White Paper on primary care; MRS Public Policy / Social Research Effectiveness Award (2006) for Your Health, Your Care, Your Say; Shortlisted for Research magazine’s top prize in the Research Excellence & Effectiveness Awards 2007: Best Agency; Winner of the 2008 MRS Award for Financial Services Research for AEGON UK’s study on The Future of Financial Distribution and Advice
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