Overdrive Interactive
| Private | |
| ISIN | 🆔 |
| Industry | Digital marketing |
| Founded 📆 | 2001 |
| Founders 👔 | Harry J. Gold, Ty Velde |
Area served 🗺️ | |
Key people | Rob Murray (CEO) |
| Members | |
Number of employees | |
| Parent | Capitala Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Overdrive Interactive is an American digital marketing agency headquartered in the Allston neighborhood of Boston, Massachusetts.[1] Founded in 2001, the firm provides integrated digital marketing services to business-to-business and consumer brands.
History
Overdrive Interactive was established in September 2001 by Harry J. Gold and Ty Velde[1] The agency initially focused on technology clients and later expanded to consumer brands such as Harley-Davidson, LoJack and Zipcar.[1] On 27 January 2022 the company was acquired by Capitala Group, a Charlotte-based private-equity firm.[2] Co-founder Harry Gold moved to the board of directors, and on 18 November 2024 Rob Murray was appointed chief executive officer.[3]
Services
- Search-engine optimization (SEO)
- Paid search and e-commerce advertising (PPC/SEM)
- Social-media marketing
- Media planning and buying
- Email marketing
- Web and application development
- Marketing-automation and MarTech consulting
- Creative services
- Business-intelligence and analytics
Leadership
- Harry J. Gold – Co-founder; CEO (2001–2024); board member.[1]
- Ty Velde – Co-founder; executive vice-president.[1]
- Rob Murray – Chief executive officer (2024–present).[3]
- Jeff Selig – Chief strategy officer.
- Joel Breen – Chief revenue officer.
Publications and tools
The agency’s resources include the Search Marketing Map, an infographic of search-marketing tools,[4] and The Digital Advertising Guide, a handbook for online advertising.[5]
Awards and recognition
In 2022 the agency won Best Medical Equipment Website at the Web Marketing Association WebAwards for the Embr Labs website.[6]
Corporate structure
Overdrive Interactive operates as a limited-liability company within the portfolio of Capitala Group.[2]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 Goodchild, Joan (5 May 2008). "Overdrive Interactive: Taking the leads". Boston Business Journal. Retrieved 8 May 2025.
- ↑ 2.0 2.1 "Capitala Group closes first investment from new flagship fund with acquisition of Overdrive Interactive". Capitala Group. 27 January 2022. Retrieved 8 May 2025.
- ↑ 3.0 3.1 Siegel, Fern (18 November 2024). "Rob Murray Takes Over as CEO, Overdrive Interactive". MediaPost. Retrieved 8 May 2025.
- ↑ "Search Marketing Map 2015". Mooltoweb. 22 July 2015. Retrieved 8 May 2025.
- ↑ Gold, Harry J. (2015). The Digital Advertising Guide. Lulu.com. ISBN 978-0578138220. Search this book on
- ↑ "Best Medical Website to be Named by Web Marketing Association in 28th Annual WebAward Competition" (Press release). Web Marketing Association. 7 March 2023. Retrieved 8 May 2025.
External links
This article "Overdrive Interactive (Agency)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Overdrive Interactive (Agency). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
