Adventrum
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Type of site | Private company |
|---|---|
| Founded | 2020 |
| Headquarters | Stockholm Sweden |
| Owner | Marketzoo (100%) |
| Key people | Kristoffer Lindström (CEO) |
| Industry | Internet, Research, Small Business, Performance Marketing, B2B, SaaS, Services |
| Products | Business Name Generator, SaaS Reviews, Ecommerce Marketplace Reviews, Domain Marketplace |
| Employees | 1-15 (2022) |
| Website | adventrum |
Adventrum is a subsidiary of Marketzoo, a performance marketing group headquartered in Stockholm, Sweden. The company was founded in late 2020 after a series of acquisitions. Adventrum owns and manages a number of business-to-business performance marketing-focused digital businesses.[1][2]
Product and services[edit]
Adventrum provides products and services that help businesses create unique business name ideas, buy premium domain names from its marketplace, and discover business management tools from its SaaS solution directory.
Company assets[edit]
Adventrum currently holds seven assets under its products and services portfolio.
Business Name Generator (BNG)[edit]
Business Name Generator[3][4] is a name-generation tool that uses keywords to generate thousands of business names based on input from a user.[5] The site works to inspire entrepreneurs with unique business name ideas,[6] and then helps them to set up their website and brand identity.[7]
BizNameWiz (BNW)[edit]
BizNameWiz is a free business name generator with the capabilities to create thousands of business name ideas in minutes.[8]
BusinessNameMaker (BNM)[edit]
BusinessNameMaker is a sister site to BusinessNameGenerator.com and BizNameWiz.com. Its main focus is on generating name ideas for entrepreneurs and startups. Instead of relying on organic traffic from search engines, BNM acquires customers primarily through PPC (Pay-Per-Click) channels.
SaaSGenius[edit]
SaaSGenius is a SaaS product review website that creates business app directories and software reviews. It assists visitors in discovering SaaS tools for their businesses and compares them with other programs on the market.[9] The site also provides pricing information and comparisons for various SaaS products and services.
Domainify[edit]
Domainify is a marketplace for premium domain names. The service includes a professional logo and branding files, transparent pricing, quick transfer, and post-sales support.[citation needed]
Webretailer[edit]
Webretailer is an online resource for businesses selling through online marketplaces such as Amazon and eBay.[10][11] The site promotes a weekly newsletter and has an article database[12] containing eCommerce platform reviews, analysis, and other guides to help sellers grow an online business.[13]
PasswordHero[edit]
A simple password generator, that includes platform compatibility, passphrases, and PIN features. Users go to the site to create passwords with a high password strength. PasswordHero has alliances with several password manager vendors.
History[edit]
Adventrum AB[14] was launched in late 2020 as a spinoff company after a series of acquisitions by parent company Marketzoo under its subsidiary GameLounge. The acquisitions included BusinessNameGenerator.com, BizNameWiz.com, Domainify,[15] and SaaSGenius.com. At launch, Kristoffer Lindström was named CEO.
In June 2021, Adventrum launched BusinessNameMaker.com (BNM) and shifted its business focus to customers using PPC (Pay-Per-Click) channels instead of organic traffic.
In August 2021, it launched PasswordHero, thus entering a new niche in the security vertical.
In December 2021, it acquired Webretailer.com,[16] a comprehensive resource for online marketplace sellers.[17]
Corporate governance[edit]
Board of directors[edit]
As of September 2022, the board of directors were:
Kristoffer Lindström, CEO of Adventrum and CSO of Marketzoo.
Christopher Bley, Chairman of the Marketzoo board and a Partner at Bridgepoint.
Jonas Cederholm, co-founder of Marketzoo and Founder of Game Lounge Group.
Billy Hans Fritthioff Degerfeldt, CFO of Marketzoo.
References[edit]
- ↑ "Adventrum AB - Detailed information - Largestcompanies". www.largestcompanies.com. Retrieved 2022-11-15.
- ↑ "ADVENTRUM AB | Info & Löner | Bolagsfakta". www.bolagsfakta.se (in svenska). Retrieved 2022-11-15.
- ↑ ""Feel It Still" to "Levitating": The most distracting songs to work to". Newsweek. 2022-10-13. Retrieved 2022-10-20.
- ↑ Jackson, Ashton. "These are the 10 highest paying global cities for interns, according to a new report". CNBC. Retrieved 2022-10-10.
- ↑ Morris, Will (2020-06-30). "4 Product Name Generators for Your Next Big Idea". Elegant Themes Blog. Retrieved 2022-11-15.
- ↑ "100+ Business Name Ideas to Inspire You [+7 Brand Name Generators]". blog.hubspot.com. Retrieved 2022-11-15.
- ↑ "Why is Carphone Warehouse still called Carphone Warehouse?". the Guardian. 2015-08-11. Retrieved 2022-11-15.
- ↑ B, Amanda (2021-10-12). "9 Best Blog Name Generators to Find the Perfect Name". Hostinger Tutorials. Retrieved 2022-11-15.
- ↑ Shchehel, Svetlana (2020-05-25). "2 strategies and 25 practical tips to efficiently promoting your website". SE Ranking Blog. Retrieved 2022-11-15.
- ↑ Eliason, Connie. "Strategically important articles business enterprise, Webretailer, obtained by Adventrum". bradmarolf.com. Retrieved 2022-10-21.
- ↑ International, F. E. "Strategically valuable content business, Webretailer, acquired by Adventrum". www.prnewswire.com. Retrieved 2022-10-21.
- ↑ Post, Sponsor. "Money still moves even when worldwide borders are closed. Here's why the trillion-dollar global payments industry is so vital". Business Insider. Retrieved 2022-11-15.
- ↑ Levy, Ari. "Amazon's plan to fight counterfeiters will cost legit sellers a ton". CNBC. Retrieved 2022-11-15.
- ↑ "ADVENTRUM AB - Företagsinformation". www.allabolag.se. Retrieved 2022-11-15.
- ↑ International, F. E. "Domainify Group, a leader in domain affiliates, acquired by Game Lounge". www.prnewswire.com. Retrieved 2022-10-10.
- ↑ "Adventrum Portfolio Investments, Adventrum Funds, Adventrum Exits". www.cbinsights.com. Retrieved 2022-11-15.
- ↑ Smale, Thomas (2022-04-27). "How to Make Your Content Business Attractive to Investors in 2022". FE International. Retrieved 2022-10-21.
External links[edit]
- Adventrum official website.
- BusinessNameGenerator official website.
- BizNameWix official website.
- Webretailer official website.
- SaaSGenius official website.
- Domainify official website.
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