Partnership Automation
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Partnership automation is a technology that consolidates the partnership cycle into one place whilst supporting and providing assistance to both parties in a partnership.
How it works[edit]
Partnership automation is a technology that develops, tracks and manages different types of partnerships, or affiliate programs. These types of partnerships include publishers, affiliates, apps, influencers and strategic business partners. Rather than managing each partnership individually, a business through partnership automation can create and track these partnerships in once place, thus allowing for a streamlined approach.
Importantly, partnership automation provides the structure for partnerships to be formed and reviewed but it does not provide management; those in the partnership manage their programme. It is mostly useful in organising and tracking different partnerships that are used by businesses in affiliate marketing.
The support that partnership automation can provide includes: discovering different partnerships, viewing the strengths and weaknesses of each, generating contracts, tracking progress and viewing insights. Via automation, businesses and those they partner with are able to manage multiple partnerships in one place.
See also[edit]
References[edit]
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