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Pepperfry

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Pepperfry
HeadquartersMumbai, Maharashtra, India
Area servedIndia
Key peopleAmbareesh Murthy (Co-founder, CEO)
Ashish Shah (Co-founder)
IndustryFurniture retailing
ProductsFurniture, home decor
Websitehttps://www.pepperfry.com
LaunchedJuly 2011 (2011-07)

Pepperfry is an Indian online furniture marketplace founded in 2011. It partners with furniture merchants and connects them with consumers by listing their products on its website.

History[edit]

Pepperfry was founded by former eBay (India) executives Ambareesh Murty and Ashish Shah in July 2011.[1] The website Pepperfry.com was launched in January 2012 as an online marketplace for furniture and other home décor and furnishing products.[2] According to Bloomberg News, Pepperfry is owned by Trendsutra Platform Services Private Limited, a company registered and headquartered in Mumbai, Maharashtra.[3][4]

Business[edit]

A coffee table by Pepperfry

Pepperfry operates on a ‘managed marketplace’ model.[5] It partners with SMEs in the furniture sector who sell their products through the website. The company has an omnichannel presence.[6] It sells products across categories like furniture, décor, lamps, and homeware.[7]

It is the largest online player in the organized furniture space in India, followed by Urban Ladder, Flipkart, Furlenco, and FabFurnish.[8] In 2019, the website Entrepreneur named it one of the top 10 startups from Mumbai, India.[9] Pepperfry has its own logistics arm which is India’s largest B2C delivery service.[10]

Funding[edit]

Pepperfry received its first seed funding of $5 million from Norwest Venture Partners India (NVP) in 2011. The investment firm invested an additional $8 million in 2013. Later in 2014, both NVP and Bertelsmann Indian Investments invested $15 million in the online startup. The company has so far raised a total of $189 million from investors including Goldman Sachs, Zodius Technology Fund and SSGA.[11]

In 2015, it was the 12th highest-funded startup in India with a total funding of $100 million in that year alone.[12][13]

See also[edit]

References[edit]

  1. https://www.livemint.com/Companies/z2BZz1QYfCBUT4Z68u7QZP/Pepperfry-raises-100-million-from-Goldman-Sachs-others.html
  2. Singal, Aastha (8 May 2019). "10 Mumbai-based Startups That Made it Big". Entrepreneur.
  3. "TrendSutra Platform Services Pvt Ltd - Bloomberg". www.bloomberg.com.
  4. https://www.vccircle.com/rajasthan-venture-capital-fund-bets-on-furniture-e-tailer-woodenstreet/
  5. https://www.fastcompany.com/90388400/the-battle-for-indias-32-billion-furniture-market-heats-up
  6. https://www.businesstoday.in/magazine/focus/omnichannel-business-model-india-amazon-shoppers-stop-deal-landmark-retail-d-mart/story/261330.html
  7. Singal, Aastha (8 May 2019). "10 Mumbai-based Startups That Made it Big". Entrepreneur.
  8. https://www.thehindubusinessline.com/news/urban-ladder-sees-24-surge-in-average-order-value-after-opening-retail-stores/article24026819.ece
  9. Singal, Aastha (8 May 2019). "10 Mumbai-based Startups That Made it Big". Entrepreneur.
  10. http://theconversation.com/ikea-v-pepperfry-india-the-venue-for-a-david-and-goliath-furniture-fight-121404
  11. "India Funding Roundup: The 25 Highest Funded Tech Startups of 2015". NDTV Gadgets 360.
  12. "India Funding Roundup: The 25 Highest Funded Tech Startups of 2015". NDTV Gadgets 360.
  13. Carew, Rick (27 July 2015). "Goldman Sachs Bets on Indian Furniture Startup Pepperfry.com" – via www.wsj.com.

External links[edit]


Category:Online retailers of India Category:Retail companies established in 2011 Category:Companies based in Mumbai Category:Indian furniture Category:Furniture retailers Category:Retail companies of India Category:2011 establishments in India Category:Indian brands



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