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Poizon

From EverybodyWiki Bios & Wiki


Poizon
Private
ISIN🆔
IndustryE-commerce
Founded 📆2015
Founder 👔
Headquarters 🏙️Shanghai[1]
Area served 🗺️
Key people
Yang Bing (founder ＆ CEO)[2]
Members
Number of employees
🌐 Websitewww.poizon.com
📇 Address
📞 telephone

Poizon (stylized as POIZON), also known as Dewu,[3] is an online shopping platform[4] founded in 2015. It is headquartered in Shanghai.[5]

Description

It specializes in the sneaker trade,[6] and provides product authentication services.[7] The platform is mainly skewed towards Gen Z,[8] and its minority stake was once owned by ByteDance.[9] As of 2019, its annual transaction volume amounted to 15 billion yuan,[10] which was more than triple that of StockX.[11]

Poizon is backed by Prometheus Capital,[12] and Digital Sky Technologies.[13] It is one of the two widely used Chinese sneaker-trading platforms,[14] and its popularity in the online sales market for luxury brands is growing.[15] In its early years, Poizon was a sneaker-trading platform.[16] A few years later, the platform introduced other categories such as apparel and watches.[17] By June 2022, it had about 100 million monthly active users,[18] with a valuation of more than $10 billion.[19]

History

Established by Yang Bing in 2015,[20] Poizon was started as a sneaker forum.[21] In 2017, it was turned into a marketplace.[22] In April 2019, it secured funding from DST,[23] which made it a unicorn company.[24]

In November 2021, Poizon opened two physical stores in Shanghai.[25] In September 2022, it collaborated with Louis Vuitton to live-stream a runway show organized by the brand.[26]

References

  1. ↑ Thomas Hale; Adrienne Klasa (October 14, 2024). "Poizon expands its operations by launching two new companies". Financial Times. Archived from the original on October 15, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  2. ↑ Jinshan Hong; April Ma (October 17, 2019). "China's Sneakerheads Chase 6,600% Returns Flipping Air Jordans". Bloomberg News. Archived from the original on 2024-01-11. Retrieved 2025-02-22.CS1 maint: Unfit url (link)
  3. ↑ "Prices of Some Chinese Limited Edition Sneakers Soar". Reuters. April 6, 2021. Archived from the original on September 4, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  4. ↑ Casey Hall; Stella Qiu (December 22, 2023). "Focus: 'Daigou' goes corporate as retailers seek new ways to reach Chinese shoppers". Reuters. Archived from the original on 2024-07-19. Retrieved 2025-02-22.CS1 maint: Unfit url (link)
  5. ↑ Che Pan (August 8, 2024). "Poizon Establishes Two Subsidiaries". South China Morning Post. Archived from the original on August 15, 2024. Unknown parameter |url-status= ignored (help)
  6. ↑ Qian Zhecheng (October 4, 2019). "The Chinese Sneakerheads Trading Shoes Like Stocks". Sixth Tone. Archived from the original on February 23, 2024. Unknown parameter |url-status= ignored (help)
  7. ↑ "Collecting sneakers — at $16700 a pair". The New Zealand Herald. October 25, 2019. Archived from the original on July 21, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  8. ↑ Denni Hu; Tianwei Zhang (August 27, 2024). "Chinese Malls Fight for Local Spending With 'Shock Therapy' Vouchers". Yahoo News. Archived from the original on September 4, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  9. ↑ Andrew Ross Sorkin, Vivian Giang, Stephen Gandel, Lauren Hirsch, Ephrat Livni and Jenny Gross. "In Meme Stock Trading Fix, S.E.C. to Preview New Rules". The New York Times. June 8, 2022. Archived from the original on July 22, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  10. ↑ Forbes Staff (November 10, 2019). "Sneaker Fever Sweeps China". Forbes. Archived from the original on September 22, 2021. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  11. ↑ Lianchao Lan (November 10, 2019). "China's hottest investment: overpriced sneakers". Agence France-Presse. Archived from the original on February 23, 2024. Unknown parameter |url-status= ignored (help)
  12. ↑ Fu Zhenghao (June 9, 2022). "Global Used Sneaker Platforms Enter Tough Times". Yahoo News. Archived from the original on January 12, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  13. ↑ "The Chinese millennials making a killing trading Air Jordans, Adidas' Yeezy trainers online". South China Morning Post. October 18, 2019. Archived from the original on January 11, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  14. ↑ Stella Yifan Xie; Julie Wernau (October 28, 2019). "Chinese collectors covet high-end US sport shoes". The Australian. Archived from the original on January 12, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  15. ↑ Shirley Zhao (September 3, 2024). "China's Gray Market Is Dominating Luxury Brands' Online Sales". Bloomberg News. Archived from the original on 2024-09-03. Retrieved 2025-02-22.CS1 maint: Unfit url (link)
  16. ↑ Stella Yifan Xie; Julie Wernau (October 27, 2019). "China's Next Financial Bubble: High-End Sneakers". The Wall Street Journal. Archived from the original on January 11, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  17. ↑ Aleksandr Pyatin, Forbes Staff (May 3, 2019). "DST Global Invests in a Chinese Sneaker Resale Platform". Forbes. Archived from the original on May 3, 2019. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  18. ↑ "Bytedance Looks to Sell Stake in Poizon". The Wall Street Journal. June 8, 2022. Archived from the original on January 11, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  19. ↑ John Liu; Dong Cao; Zheping Huang. "ByteDance Said to Weigh Sale of Stake in Sneaker Reseller Poizon". Bloomberg News. June 7, 2022. Archived from the original on 2024-01-11. Retrieved 2025-02-22.CS1 maint: Unfit url (link)
  20. ↑ Shirley Zhao (August 1, 2024). "Online Platform Dewu Is Booming off the Parallel Import Trade". Bloomberg News. Archived from the original on 2024-08-02. Retrieved 2025-02-22.CS1 maint: Unfit url (link)
  21. ↑ Jonathan White (November 6, 2021). "StockX, Goat, Grailed and more: five of the best sneaker resellers for the hottest, most coveted kicks". South China Morning Post. Archived from the original on January 11, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  22. ↑ Liana Lipanova, Forbes Staff. "Chinese Sneakerheads Trade Shoes Like Stocks". Forbes. March 28, 2024. Archived from the original on July 19, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  23. ↑ "Sneaker peak: the Chinese entrepreneurs getting rich from trading trainers". The Independent. November 1, 2019.
  24. ↑ "China's Economy Is Slowing, But Don't Tell the Sneakerheads". Fortune. October 18, 2019. Archived from the original on January 15, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)
  25. ↑ Queennie Yang (December 1, 2021). "Chinese Streetwear Platform Poizon To Invest $50 Million in Content Pivot". The Business of Fashion.
  26. ↑ "The Vogue Business 100 Innovators: Tech and Web3 innovators". Vogue Business. December 5, 2022. Archived from the original on February 23, 2024. Retrieved February 22, 2025.CS1 maint: Unfit url (link)



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