Polar (drink)
Polar or Polarcita (also known as Pilsen) is a brand of beer produced in Venezuela by Cervecería Polar, a division of Empresas Polar. Polar Beer is a type of Pilsen and has an alcohol content of 2.7% by volume.
In 2002 it was decided to alter the logo for the first time since it was launched, and it was accompanied by an investment in advertising with well-known Venezuelan models such as the Chicas Polar, including Deisy Arvelo, Norkys Batista, Annarella Bono, Gaby Espino, Daniela Kosán, Norelys Rodríguez and Marjorie de Sousa, among others.
The brand symbol is a polar bear, with a mascot named Pedroso being created as an advertising and marketing strategy.
History
Between 1999 and 2002 there was a shift in the taste of Venezuelan consumers that caused Polar beer to no longer be the most consumed beer given the rise of light beers; but by 2008, Polar Light was able to reclaim consumer preference.
Varieties
- Bottle 330 ml (tercio)
- Bottle 222 ml (Polarcita)
- Bottle 355 ml
- Can 355 ml
- Can 295 ml
Slogans
- 1970s: The popular beer (La cerveza popular)
- 1990s: Pure Flavor, Pure Polar (Puro sabor, pura Polar)
- 2000s: Polar, there is (Polar sí hay)
- Current: Tastes like us (Sabe a nosotros)
References
See also
External link
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