Power Horse
| Type | Energy drink |
|---|---|
| Manufacturer | Spitz GmbH |
| Country of origin | Austria |
| Introduced | 1992 |
| Website | Official website |
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Power Horse is an Austrian energy drink brand launched in 1992 by Spitz GmbH. It is distributed in over 50 countries, with strong market presence in the Middle East and Africa.
History
Power Horse was introduced in Austria in 1992 and expanded into emerging markets in the Middle East and Africa. By 2017, the company had relocated its commercial headquarters to Dubai.[1]
Sponsorships
In late 2018, Power Horse became the Official Energy Drink Partner of Manchester City F.C., aiming to support the club's presence in the Middle East and Africa.[2]
Market presence and coverage
Trade publication *FoodChain Magazine* described Power Horse as a “leading premium brand” sold in more than 50 countries, highlighting its partnerships with sports teams and its headquarters move to Dubai.[3]
Product information
BevNET's brand database notes that Power Horse has been produced by Spitz since 1994 and exported internationally.[4]
References
- ↑ "Power Horse – A Lifestyle in a Can". Asia Business Outlook. Retrieved 2025-07-14.
- ↑ "Power Horse partners with Manchester City". Caterer Middle East. 2019. Retrieved 2025-07-14.
- ↑ "Power Horse". FoodChain Magazine. Retrieved 2025-07-14.
- ↑ "Power Horse Energy Drink – Brand Database". BevNET. Retrieved 2025-07-14.
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